Introducing Blaze: A New Way to Ignite Your Growth on WordPress.com

Introducing Blaze. Turn your site content into clean, compelling ads that run across millions of sites on WordPress.com and Tumblr.

January 11, 2023

Dan Walmsley

At WordPress.com we’re always looking for ways to make building and running your web site simpler and more impactful (and more fun!).

One of the biggest challenges for any site owner is finding your readers, fans, customers, or subscribers. Until now, promoting your WordPress.com web site required multiple tools, online accounts, professional design and marketing skills, and – yes – lots of money.

That’s why we’re excited to announce Blaze, a new tool allowing anyone with a WordPress blog to advertise on WordPress.com and Tumblr in just a few clicks. How? By turning your site content into clean, compelling ads that run across our millions-strong network of blogs.

Create an ad today!

How Blaze works

If your website is hosted on WordPress.com, then head to wordpress.com/advertising and select your website — you’ll see a list of recent posts and pages you can promote. If your WordPress site isn’t hosted on WordPress.com, you can take advantage of Blaze through the Jetpack plugin.

Alternatively, when viewing the post or page list in your WordPress.com dashboard, click the ellipses (three dots) next to any individual post/page to bring up a new menu, then click “Promote with Blaze.”

Now you’ll be in the Blaze Campaign Wizard.

Step 1: Design your ad. The wizard automatically formats your content into a beautiful ad, but you can adjust the image and text however you like.

Step 2: Select your audience. Want to target the whole world? Only people in certain areas? Folks who are reading content about a specific category, like movies or sports? As you adjust these settings, you’ll see our estimate of how many people you’ll reach.

Step 3: Select your dates and set your budget. Run your ad for up to 28 days. As you update your budget and dates, we’ll tell you how many more people you’ll reach.

Step 4: Finish and pay. We may offer the lowest ad prices in the industry, but we also protect your content with a system backed by Verity and Grapeshot. So rest easy knowing that your ads will only show up where they’re supposed to — and nowhere you’d feel strange about.

Once your ad is running, you can check how it’s doing in the “Campaigns” tab of the advertising page.

Our campaigns are billed weekly based on how many times your ad is shown, so you’ll only ever pay for what you signed up for. As always, you can find even more details about this tool on our support page.

This feature is currently only available to users with “English” set as their primary language, but we’re working hard on bringing it to other languages as well.

Try Blaze today

Let us know what you think about Blaze!

We’re excited to launch this powerful new feature, and we’re eager to get feedback. If you have any questions about it, challenges while using it, or ideas to make it better, please share them with our team. We’ll make sure a real person reads through all of the feedback, and we’ll be working tirelessly to make sure that this tool is something valuable for you.

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48 Comments

Comments are closed.

  1. Michelle Oct 6th at 9:27 pm

    Nope. I followed the link but it just took me to the regular old dashboard.

    Liked by 9 people

  2. Margaret Oct 7th at 1:02 am

    I followed the instructions (I think), but do not have the ‘promote post’ option when I click on the three dots.

    https://wordpress.com/posts/margaretmoon.com

    cheers

    Marg

    Liked by 10 people

  3. Bookstooge Jan 11th at 7:08 pm

    Where will these ads run, specifically? The free WordPress sites or elsewhere, or both?

    Liked by 11 people

  4. يونس بن عمارة Jan 13th at 11:21 pm

    Nice new product. Looking forward to bring more language so I can give it a try on Arabic inchallah.

    Liked by 8 people

  5. Simplicio Corvera Orjalesa Jan 14th at 3:47 pm

    I am new to this someone please help me.

    Liked by 4 people

  6. Feets Jan 15th at 7:59 am

    Isn’t this the same thing from tumblr?

    Liked by 5 people

  7. nurehabib taslim Jan 15th at 3:40 pm

    nice

    Liked by 5 people

  8. Ranjitdev Jan 16th at 2:19 am

    Where will these ads run specifically

    Liked by 5 people

  9. Agrotani Sejahtera Jan 16th at 4:04 am

    nice info

    Liked by 6 people

  10. Søren Jensen Jan 16th at 8:45 am

    So how am I, an advertiser with no WordPress website, supposed to buy/setup campaigns?
    I would love to advertise my products and services on various WordPress websites, but when visiting the url https://wordpress.com/advertise, I’m unable to do anything….

    Very confused here.

    Liked by 5 people

    • supernovia Jan 16th at 8:07 pm

      This feature helps you grow your WordPress site, but if you’ll let us know what platform you’re using, we’ll make a note with our product team about your request for integration.

      Liked by 4 people

      • Søren Jensen Jan 17th at 7:40 am

        Hello Supernovia.
        I’m sorry, I think you misunderstood my question. Let me rephrase :o)

        I would like to utilise the advertising network as a client, i.e. I have a product/service that I would like to advertise on the various WordPress sites that offer advertising space.

        I mean, just like any other advertising network. I provide the ad (based on your criteria of course), you run the ad on the network, I pay for impressions…. Just like opting into the Google Adsense Network as an advertiser, NOT a publisher.

        Since I do not have a WordPress website I don’t know how to utilise the Blaze advertising network, so my questions is:

        Is it possible to buy advertising space on the Blaze network without having a WordPress site?

        Please advise.

        Liked by 4 people

        • supernovia Jan 17th at 8:28 pm

          Blaze is different from a traditional ad network in that it’s specifically designed for its own in-network content creators. Folks who have their own WordPress installation with the Jetpack plugin can also use Blaze. We could work with you to set up sites here on our network if you’re interested. Let us know and we can reach out.

          If you are looking for advertising from outside our network, the Ads team at Tumblr has all kinds of creative options that may work for you.

          Liked by 2 people

  11. Marketing Pro Jan 16th at 10:31 am

    It’s a great innovation. I wanted to add that we also need campaigns to boost the number of subscribers to the blog if possible.

    Liked by 5 people

  12. Thomas Tolkien Jan 16th at 3:31 pm

    The search filter in posts doesn’t work for me. It’s not possible to search large sites to find a particular post to promote.

    Liked by 4 people

  13. Asogwa Chijiokem Jan 17th at 2:01 pm

    I don’t have much idea can some guide me please.

    Liked by 5 people

  14. madel barotag oga Jan 20th at 2:06 am

    Pa like naman sa post ko

    Liked by 2 people

  15. boycicle Jan 20th at 3:07 am

    hey nice post i really like it!

    Liked by 3 people

  16. tranquilcovers Jan 20th at 8:26 am

    Paypal payment?

    Liked by 2 people

  17. tranquilcovers Jan 20th at 8:26 am

    Revolut payment?

    Liked by 3 people

  18. emigrantkagb Jan 20th at 9:22 am

    Have you got a scheme for charities – an advertising grant, perhaps?

    Liked by 2 people

  19. Asogwa Chijiokem Jan 20th at 11:18 am

    I tried but I have any site to back it up. Please help me out.

    Liked by 1 person

    • supernovia Jan 20th at 10:10 pm

      Hi! Just to clarify, do you already have a WordPress site or are you just creating one now? Let us know what you’re hoping to do, and we can point you in the right direction for your next steps.

      Liked by 2 people

  20. Christy B Jan 20th at 10:57 pm

    Great feature! It’s nice to see the advertising supports that WordPress.com is rolling out.

    Liked by 3 people

  21. tranquilcovers Jan 23rd at 8:39 am

    Under WordPress payment, it says Paypal is enabled, but under Blaze payment, only a bank card is enabled ? Is this correct, Blaze doesn’t accept Paypal?

    Like

  22. Leonidas Kazantheos Jan 26th at 10:33 am

    Just another attempt by wordpress to extract more money from its website provision for another service that has no proven or guaranteed track record. WordPress should be paying me for getting so many readers to access their website!

    Liked by 3 people

  23. lindajonesukauthor Jan 28th at 6:59 pm

    I am having serious difficulty uploading an image onto Blaze. I really want to try this but every time I try to upload the image refuses to fit. It’s a book cover so it’s VERY important the thing fits properly. HELP!

    Liked by 1 person

  24. Craig Carmoney Feb 2nd at 7:39 pm

    Seems like the ROI is questionable. But certainly good for WordPress.

    Liked by 1 person

  25. 12champion Feb 4th at 1:45 am

    I will review it and see what happens.

    Liked by 1 person

  26. k8w5xdsevyhitzvkt Feb 8th at 1:42 pm

    Where do you turn this off? I don’t want extra slinks on the product dash and it links to a 404 anyway.

    Like

  27. Nick Feb 9th at 5:53 am

    Great idea and brilliantly implemented… sadly I’m not at the point to use it… I will try to make a small commission revenue from a fee affiliate links.

    Like

  28. Joey J Feb 9th at 10:42 am

    Want to try once, but at this moment, Google ads is probably better, because we can target audiences more precisely (ads are only shown to people searching by using your chosen keywords).

    Liked by 4 people

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