Tips from a Web Designer: On Widgets, Themes, and Essential Tools

Matt Sweeny, a blogger and web and marketing designer in Wisconsin, builds his clients’ websites on

Web and marketing designer Matt Sweeny builds websites on for a range of clients, including a landscape and design service, a cheese company at holiday markets, a public relations firm for toy manufacturers and retailers, and an indie folk band.

Here, Matt shares a bit about how — and why — he uses, offering quick tips on building a homepage, finding a theme, and using widgets.

What, to you, are the essential elements of a homepage?

A homepage should have:

  • a kick-ass design
  • a title or branding logo to identify the website immediately
  • text that describes the purpose of the website (which is important so the site shows up in search results)
  • a place for visitors to search the site’s content
  • a menu or navigation to other pages on the site (including links to terms and privacy if it’s a commercial website)
  • a form where visitors can enter their email to subscribe to the site’s newsletter — or, in the case of, a subscription form or follow button so users can get updates by email
The website of Baked Cheese Haus.

The website of Baked Cheese Haus.

A homepage should also have imagery or video content, which provides visitors with context, an area where visitors can find the site’s social profiles, and a way to contact the site owner. Sometimes a “call to action” is appropriate, too.

And I’m always proud to feature a variation of the “Powered by” credit line in the footer, as well as a copyright notice.

The footer of the KidStuff Public Relations website.

The footer of the KidStuff Public Relations website.

You’ve used the Gateway, Nowell, Prosperity, and Singl themes on some of your clients’ websites. What advice do you have for someone who is deciding on the right look?

In the theme showcase, you can browse themes. The best way to preview a theme before committing to and activating it is by “test-driving” it on its live demo site, which you can access as you scroll through the themes. My favorite themes to test-drive include the demos of Cubic, Sapor, Harmonic, and Obsidian.

When looking for a theme, use the filters at the top or search for keywords at the top right to narrow your options in the theme showcase.

Browse and try hundreds of themes in the theme showcase.

Browse and try hundreds of themes in the theme showcase.

What are your favorite three widgets?

The Links (Blogroll) Widget is my favorite. A blogroll seems “old school,” but when used in conjunction with the widget’s visibility settings, the Links Widget provides different ways to display content using link categories. For example, in the footer of this travel blog, I display “Promotional Partners” and “Find Accommodations” links.

screen-shot-2016-11-08-at-4-58-27-pmThe Text Widget is another favorite, as it gives me a freeform area to create anything to my heart’s delight (short of JavaScript code which, of course, is stripped out). The top widget on the right sidebar of this KidStuff Public Relations page uses image, text, and simple HTML to create a “Return to…” navigation link.

My third-favorite widget is not one widget but the powerful group of social media widgets. These include the Social Media Icons Widget, the Instagram Widget, the Twitter Timeline Widget, and Facebook Page Plugin, some of which you can see in action in the sidebar and footer of Glacier View Landscape & Design, Inc.

A row of icons made with the Social Media Icons Widget.

A row of icons made with the Social Media Icons Widget.

Why do you use to build your clients’ websites?

Security. I love using because it’s one of the most secure website publishing tools available. Part of managing a website is making sure it’s secure from hackers and spammers. I feel safe recommending to my clients and professional contacts, knowing it’s set up using a global network of mirrored servers to protect against DDOS attacks. I also love the uptime of 100% with and the speed of my websites.

I love all the tools that are built into, like shortcodes, post types, contact forms, galleries, social sharing and Publicize tools, stats, SEO, and Akismet — all of which I don’t have to administer and maintain with updates to plugins. On, I never need to run backups of my website before running version updates.

I also love the ideas behind Automattic, as well as supporting WordPress, an Open Source project that is made by a diverse global community of contributors.

Matt Sweeny is a blogger and web and marketing designer, whose client websites include Glacier View Landscape & Design, Inc., Baked Cheese Haus, KidStuff Public Relations, and Katie Burns Music.

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Comments are closed.

  1. esteemconsult

    Thank you! Much needed advice.

    Liked by 5 people

  2. Home's Cool!

    Oh, my, oh my! All the questions I had, answered in one place. Thank you, thank you, THANK YOU! ❤

    Liked by 9 people

  3. homeomart

    WP has a extensive portfolio of themes and we believe that either they fall in the far right snazzy or the extreme left conservative categories. It would be great if WP can add some “middle-of-the-road” themes that combine the best of the two. For instance anyone reading a health & wellness blog would expect a sober yet smart theme that we have been looking for…

    Liked by 4 people

  4. veg4life

    Great info very helpful! I love working with WP, spend so much time on it…only wish I could make some $$$! 😄

    Liked by 1 person

  5. hellomachanblog

    Thank you. Straight to the point. Full of information.

    Liked by 3 people

  6. Paperback Writer

    I don’t code or really know how to even just customize my own blog, but I’m slowly but surely getting there. I wish there was a lot more creative, original ideas out there, and I’m sure they are. More than enough. But it’s what is comfortable. What sells. We need more bold people to not only design their blogs/websites/products, but also be willing to take it further, make it interesting, really freak people out. Wake them up. Or slow them down enough to see there’s a world around them they’re missing because their phone is more pleasing. Just my thoughts.


  7. Strix Texturae

    I was reluctant to read it – one tends to think that surely by now one would know the basics! I did read it, however … and realised that I need to make some adjustments. So thanks for the excellent tips!


  8. whimsicalwanderingsofluvroses99

    Thank you… a lot of good advice.


  9. Lucinda E Clarke

    Some great tips here — will file away for when I am ready to revamp my website next year.

    Liked by 1 person

  10. holatorontocanada

    My congratulations to WordPress for coming up with the idea of communicating tips that help many of us improve our web presence. I think the new Themes look great and many give me that feeling of—I Gotta Have It! But I find the challenge lies in how to transition from one layout to another. Hope your team is able to answer this in a future post.

    Liked by 1 person

  11. Matt

    Hi and thank you for the opportunity to share about WordPress! Go team!

    Liked by 2 people

  12. bsfcsite

    This article is very helpful for a person that is interested in making sure their website is as presentable as possible. My blog is basic but the coding and details that are in a computer have the capability of making my blog into one that looks ten times better. Going layer by layer in the display of how a web page should look.

    Liked by 1 person

  13. Alesia Piol

    Great information I loved all the advice! I do have a quick question though: How can I create better navigation for my page? I just created a travel blog and have started to categorize my posts by the countries I have been to. (So far its only 2). Do you recommend a good way to do this?

    Liked by 1 person

  14. myorchiddiary

    A very useful article, thank you for this information.

    Liked by 1 person

  15. marinaleighbaker

    Great article!! I got a few new ideas to play around with on my own blog 🙂 thanks!

    Liked by 2 people

  16. hueofhappiness

    Awesome; great advice! Thank you for sharing!

    Liked by 2 people

  17. Subz Designs (@subzdesigns)

    Great article. I would definitely recommend it as well.


  18. Minoring In Baseball

    Great tips, thank you.

    Liked by 1 person

  19. TeacherofYA

    Everything mentioned is true. I love my WordPress blog! I tried Blogger and hated it. This is the way to blog!

    Liked by 1 person

  20. radradrem

    Good Article for someone to who is just starting out blogging with wordpress! Thanks

    Liked by 1 person

  21. websitedevelopment615

    Very Useful post. Thank you.

    Liked by 2 people

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