Introducing: Data for Breakfast!

Find out what Automattic’s Data Team is up to at


The Data Team at Automattic is pleased to announce a new blog for everyone who loves data! Data for Breakfast will feature posts about our data stack, trends in usage, and whatever currently tickles our data fancy. We’re data scientists and engineers with a passion for our craft, and we’re starting this blog to share that passion with you!


In addition to blogging about data-powered features, like search and post recommendations, we’ll share insights we’ve learned from our robust social network.

Over 26% of the web is powered by WordPress! On an average day, the sites on alone stream about 1.5 billion events, and our largest Hadoop cluster does around 32TB of reads and writes. Our largest Elasticsearch cluster has 45 nodes and handles about 35 million queries on a daily basis. We’re continuously developing this data ecosystem, and we’ll share the journey with you.

Why the toaster?

The toaster was originally created by our team’s designer Jan Cavan Boulas as an exercise to illustrate her design process. When the team reacted so positively, she quickly iterated, adding the bimodal slice of toast. With the comment, “Data: it’s not a normal breakfast,” our logo was born!

So, if you like data, please join us for breakfast!

You can find Data for Breakfast at Interested in your own custom .blog domain? Apply for early access now!


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Comments are closed.

  1. Vibha Ravi (PixelVoyages)

    It seems like the right move given the importance data mining has gained. I hope it translates into actionable insights for us bloggers. What I’ve just discovered from the link is that ‘travel’ is among the top searches – being a travel blogger, nothing could make me happier. Thanks and all the best!

    Liked by 12 people

  2. Linda Rhea

    What a great idea. All the best as you munch the data!

    Liked by 6 people

  3. Deli Lanoux, Ed.D.

    How cool is that?!! Love the toaster idea. Pop-ups for breakfast.

    Liked by 6 people

  4. Vinitha

    Woah! Sounds cool!

    Liked by 2 people

  5. 10000hoursleft

    Looking forward to reading data posts! What a great and pertinent idea for a blog! I’m currently learning python and can’t wait to apply code to open data and uncover interesting stories. It will save me lots of time from laborious tasks such as collating and analysing publication data for a range of famous authors for a recent post I published:

    Liked by 3 people

  6. Sheri

    I love this so much!

    Liked by 4 people

  7. SF Forest Alliance

    Look forward to your insights!

    Liked by 3 people

  8. unwillingadult

    Ah this is really interesting. Definitely going to spend some of my time visiting and checking out all the blog has to offer. It definitely seems very useful for a newbie blogger like me!

    Liked by 4 people

  9. jifriday

    Looks like you’re doing a great job, this post has some great information!

    Liked by 4 people

  10. smstalisaysecl082016blog

    wow….this is actually amazing…..great job…you have helped me in my study..thanks…

    Liked by 3 people

  11. schoollifehacks

    Wow great idea!!👌

    Liked by 3 people

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