Google Analytics for Business sites

Update: Google Analytics settings are now available from My Sites → Tools Marketing → Traffic. You can use Google Analytics on your site with a Premium plan or above.

The Stats on are a special favorite of many site owners — it’s our second-most visited screen. At a glance, you can see when you get the most traffic, which posts are making the biggest impact, who your most frequent commenters are, and more. It’s a great way to gain insights into your visitors and your site.

To complement our built-in stats and to give you even more information about your traffic, you can now use Google Analytics with, as part of the Business plan.

Add the Business plan to your site and get everything you need to build a great website, including support for Google Analytics. If you already added the Business plan to your site, start using Google Analytics today, from the SettingsAnalytics screen. Read on for more information about Google Analytics and using it with your site.

Getting started with Google Analytics on

Google Analytics is a free service that offers a complementary view of your traffic to our built-in Stats feature. For example, funnel reports help you track the path visitors take through your site, and goal conversion lets you measure how visitors complete specific tasks (such as reaching a product page or contact form).

Screenshot of Google Analytics custom dashboard

Comparing trends for different time periods using Google Analytics

You can add many different sites to Google Analytics and view reports about them in a unified dashboard, making it very easy to see how all your projects are doing.

To get started, sign up for Google Analytics and create a new “property” to collect data for — this will be your site. A Tracking ID will be issued, looking something like UA-123456-12.

Back on, navigate to the My Sites screen and choose a site with Business. Go to SettingsAnalytics and enter the Tracking ID issued earlier by Google Analytics.

When you save the changes, your site will be connected to Google Analytics and start sending data to Google. It could take a few hours before this data starts showing up in your reports on Google Analytics.

See our support section for more information about using Google Analytics on

Google Analytics is now available for all sites with the Business plan. Check out our plans.

Missing out on the latest developments? Enter your email below to receive future announcements direct to your inbox. An email confirmation will be sent before you will start receiving notifications - please check your spam folder if you don't receive this.

Join 99,460,960 other subscribers


Comments are closed.

  1. David Boles

    This is excellent, and welcome, and I’ve been a Business Plan user for a long while now — yet I don’t see an Analytics setting in my Admin area. Please advise!

    Hmm. Just found the setting under the “new” backend design that I don’t use. Any plans to add this to the old skool admin area?


    Liked by 2 people

  2. Sunite

    Implementation of Google Analytics is fantastic, however it would be a lot better to have it for everyone and every website for free due to the fact that Analytics is a free service with the power to monitor everything. Thus helping greatly to make our blogs better.

    Liked by 20 people

  3. James Riddett

    Love Google Analytics! PLEASE tell me you’re planning to make this available to those of us that aren’t on the “Business” plan.

    Liked by 7 people

    • Matt

      Advanced analytics like those from Google is only planned for the Business plan, but we are planning to add other features to the premium and free tiers this year that we think are going to make them a lot more compelling.

      Liked by 2 people

  4. Dennis

    Is there a reason why this only will be available for business accounts?

    Liked by 3 people

    • Matt

      Sure: Because analytics are most frequently needed by more advanced or business users, and it also makes the business plan more valuable for its users, or compelling for someone to upgrade to it.


  5. Cui 6 arts 崔氏六藝

    What’s the benefit for me by Google Analytics on

    Liked by 1 person

    • Matt

      As the post talks about, Google Analytics provide an alternative view of your statistics and visitors that you might find interesting, or give you more insights into your audience.


  6. happyface313

    Is PREMIUM not enough to get Google Analytics?

    Liked by 3 people

    • Ran

      The Premium plan does not include support for Google Analytics at this time, but look forward to more news regarding our plans in 2015.

      Liked by 1 person

  7. Thiago S. Moraes (@thiagosdemoraes)

    Great news. I hope in the future we will have more integrations with other tolls. For example, I just do not understand why we can not have a forum in our blogs using bbPress, or using Muut (that has a great wordpress plugin).

    Liked by 2 people

  8. KokkieH

    Why only for the business plan? With the amount of users requesting this feature almost daily in the forums I would have thought it worthwhile to make it available for all sites.

    Liked by 6 people

  9. David Boles

    Welp, it isn’t working. Enabled it on the Google side right after posting my first comment and nothing is showing up in Google Analytics a day later. How do I know if this is properly set up on the site? I have no way of checking.


    • Matt

      Someone from support will be in touch with you — since you’re a business subscriber in the future you can also ask via the live chat feature.


  10. David Boles

    Hi Matt!

    Thanks for the reply. I’m not sure what you mean by “Open Source Side” and “core updates” and how that works with my Business hosting.

    Is the wp-admin area no longer part of hosting and it won’t be getting any more updates? Should I stop using it?

    Is there any way for users to make the new ‘backend’ admin are less blue?


    • Matt

      No worries! is based on open source software developed at and that does major updates about 3 times a year that we port over. You don’t have to stop using wp-admin, and it’s not going anywhere, it’s just not where we’re focusing our energy right now.

      As you’ve probably noticed, most of our new updates and iterations are happening in the new interface. You’ll see lots of improvements there in the coming months. There’s no way built-in to change colors right now, but if you’re feeling fancy and like writing CSS you could try out an extension like Stylish for Chrome or Greasemonkey for Firefox.

      Liked by 1 person

  11. David Boles


    You’re the best!

    Thanks for taking the time to explain this to me. I’ve been cautiously watching the new look vs. the older backend — and until now, it didn’t seem to matter if I moved to the improved interface or not. Now I understand the newest stuff, like Google Analytics, will appear first in the enhanced area, and I need to move over! SMILE!

    I will check out the extensions you mention! I live 20 hours a day in Chrome for Mac!


  12. Thiago

    I am happy to see you here, Matt. I´m in the premium plan but if we have more integrations and a forum feature in the business plan I´ll change to this plan.

    Liked by 1 person

  13. ListenLearn&Grow

    Ive been hesitant to use google analytics but now I see that it will help me with my blogging more in a more detailed manner. Thank you for this post. It was very informative and helpful.

    Liked by 1 person

  14. humsports123

    Can we use this for our blog ? o.O


  15. <3 k.arla <3

    haha, very good! looking at those stats made me laugh – because i was being so proud of my 29 views the other day 😀 interesting read, thanks for sharing!

    Liked by 2 people

  16. Rob Whale

    WOW! as a new member to the world this will make for some very interesting reading, thank you!

    Liked by 1 person

  17. John

    This is good news! Now no need to enable Google Analytics using CloudFlare Apps. Thanks WordPress team.


Create your new blog or website for free

Get Started

%d bloggers like this: