Basis, Edin, and Forefront: A Look at Business Themes
Get inspired by these customizations of three professional themes.
We add new themes to the Theme Showcase each week, including free and premium themes for businesses, organizations, and your professional projects. Here’s a trio of business themes transformed by three very different types of users: a professional travel and food writer, a Buddhist podcast host, and a fly fishing outfitter in Australia.
roam & home
Chicago-based travel and food curator Karen Valentine, the founder of roam & home, presents a beautifully designed site with Basis, a premium theme. Wide featured images add splashes of color to the homepage, while the Brandon Grotesque heading font — available to Custom Design upgrade users — adds a touch of style to each content block.
As you scroll down the home page, travel quotes inspire you to dream up your next big trip — a subtle but elegant touch:
Karen’s portal for wanderlust includes travel itineraries and guides (Jamaica in the winter, anyone?), and a journal for blog updates and photography from her adventures.
These sections are accessible at the top right in a simple Custom Menu:
With Basis, you can build a site using a drag-and-drop page builder interface — create a section, add content, and then move it around — which makes creating a landing page or microsite easier. (Preview this drag-and-drop interface in the video at the top of the Basis page.)
Tip: While not activated on Karen’s site, you can also make a full-width slideshow with Basis, creating an eye-catching homepage for your personal or business brand, professional projects, or company’s products and services.
Visit the Basis theme page for details.
Off the Cushion with Danny Fisher
Launched at the end of July, the free Edin theme is packed with features for a business or professional site, and podcast host Danny Fisher shows it off nicely. With four custom page templates, Edin allows you to promote your company or work in different ways. At Off the Cushion, Danny uses the Front Page Template, using a big featured image and bold white text to introduce his independent podcast on Buddhism news and ideas.
You also can’t miss his Custom Menu to other parts of his site, as well as exterior websites, under the header.
In the footer, Danny activates the three widget areas for an About blurb (using a Text Widget), a stream of recent posts, and an Image Widget displaying his podcast’s T-shirt.
Tip: To unify the site and promote his web presence, Danny displays social media icons, from Twitter to Instagram to LinkedIn, at the top and bottom of his site. Think of other ways to make your site visually cohesive; uploading a Site Logo (available on a growing list of themes) that matches a custom Image Widget in your sidebar is another option.
You can do much more with this free theme — visit the Edin page for details.
High Country Outfitters
High Country Outfitters stocks a range of clothing and gear for fly fishing, snow sports, and other outdoor activities in the Snowy Mountains of Australia.
Using the custom page templates and other features of the premium theme Forefront, the outfitter promotes its shop, fly fishing trips, product news, and local fishing reports. Bold call-to-action buttons (“Visit Shop,” “Guiding & Tuition”) lead visitors to more information.
With Forefront, you can also display customer testimonials (not shown on the High Country Outfitters site).
Tip: Use a grid-style layout to visually organize a navigation page to other pages and links on your site. Check out the outfitters’ online shop (below), which uses a Grid Page Template.
To see if this premium theme is right for you, visit the Forefront page for more.
We have a growing number of professional and business themes — free and premium — for work projects, organizations, and small businesses. From simple, elegant landing pages to multi-page websites, you can create the perfect space for you and your brand.
- September 12, 2014
- Community, Themes, WordPress.com
WordPress.com News 
have just switched to Edin but wish the posts format had the option of widths that the pages have – otherwise a lovely clean theme for non-business bloggers too. p.s. particularly like the slideshow’s lack of brown background
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These are awesome themes, it surely attracts readers 🙂
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These are all great themes. I particularly like basis
The Science Geek
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I can not log into my WordPress blog because of the stupid two step authentication. I am locked out. I need someone to help me. http://jeffbranch.wordpress.com
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Jeff, head over here and, if you’re still unable to recover your password, click the “Need More Help” link at the bottom and provided the requested information. Folk on our end will review your submission to validate access to the account and try to get your access sorted out.
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Reblogged this on happinessblog25 and commented:
This is really nice for us!
Business THEMES!!
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Reblogged this on simonndirangublog and commented:
THE PHOTOGRAPHER GOT THE SKILL
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I love this inside look on how themes are being used. Please do many more! I had no idea any theme available on WordPress.com allowed drag n’ drop building (as you say Basis can do).
My favorite design of this bunch was roam&home.
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Wow! beautiful themes but for me it’s too expensive.
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Edin, in this list, is free. You can also browse our other free themes.
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I like these templates, but I am still a novice in WordPress, so I don’t know yet how to use them.
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