Planet Automattic: April 2014

One staffer challenged the others to a month-long blogging challenge… and you’ll never guess what happened next! (Spoiler: we blogged a lot.)

At Automattic, we don’t just make — we use it. A lot. All of us have at least one blog on, and many have more than one, where we write and publish photos regularly. Even Matt Mullenweg, co-founder of WordPress and CEO of Automattic, has an active blog on

This month, our colleague Justin, a developer from Ohio, decided to post every single day in April — and challenged his friends to do the same. More than a dozen Automatticians picked up the gauntlet he threw down, publishing posts on everything from cheese to school picture day to the importance of glue.

Justin led the charge on his blog, BinarySmash:


He’s in the midst of a cross-country move, and Binary Smash gives him a place to mull over the changes. In “The Journey is Usually Worth It,” he reflects on life lessons learned from a frustrating-turned-relaxing trip to see the California redwoods.

Brandon Kraft is a Happiness Engineer from Austin, Texas, who happens to share a last name — and a Twitter handle — with a pretty famous cheese:


It could be sticky being constantly mistaken for an internationally-known brand. Luckily, Kraft the man and Kraft the cheese have managed to create a beautiful friendship based on trust, humor, and free cheese, as he explains in “Kraft and Kraft Cheese: Friends Forever.”

Of course, we do sometimes write about WordPress. Another Austin-based Happiness Engineer, Jackie Dana, is a WordCamp organizer. WordCamp Austin took place last weekend, and Jackie reflects on the process, highlights, and post-WordCamp glow in “That’s a Wrap!

Due north, mobile developer Aaron Douglas of Milwaukee, Wisconsin, penned (keyboarded?) “On the Importance of Glue” to explain how the work that goes into the back end of a mobile application is like adhesive — you might not see it, but it keeps everything together.

Automatticians with self-hosted blogs use tools of their own making, too. Theme Wrangler Caroline Moore writes her eponymous blog using a theme she created, Circa:


We loved this heartwarming post on the happy accident that results when parents forget that it’s school picture day.

(If you like Circa, it’s a free theme available on

Here are a few more of our favorite from Justin’s April blogging challenge:

If you’d like to be a part of this motley crew, we’re hiring!

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Comments are closed.

  1. Kraft

    Reblogged this on Automattically Kraft and commented:

    Automatticans are fun people. Read about some of our postings (including my friendship with Kraft Cheese) on today’s post!


  2. Shane Francescut

    A great post about cool people at an awesome company. I absolutely love that you have added such a genuine human element to your company. Everyone who posts seems so approachable, and you practice what you preach… and those are just two of many reasons that I love blogging and WordPress so much.

    Thanks guys and gals! 🙂


  3. Peter Slutsky

    Reblogged this on Peter Slutsky.


  4. Justin Shreve

    Reblogged this on BinarySmash and commented:

    A feature on the blogging challenge. Shows some of the top posts by my friends and colleagues over at

    My own analysis post is coming tomorrow – including winners. I forgot that I need to wait for everyone to post today’s post before picking winners :). I already have a script ready to do it though.


  5. Deli Lanoux, Ed.D.

    Y’all are so cute!!! Thanks for the warm fuzzies and the BIG smiles!


  6. tellthetruth1

    Happiness Engineer. Hahahaha, I love it 😀


  7. Jackie Dana

    Reblogged this on a fiend of awesome and commented:

    My little ol’ blog got a mention on the blog today! Check it out! 🙂


  8. Po' Girl Shines

    I have sooo many blog post in my head that I can’t make myself sit down and write and create. I would love to challenge myself to do this, but problem is I also have to accept the challenge!


  9. M-R

    Always good to see what Automatticians are up to in front of the scenes. 🙂


  10. Jodi

    I just had to go and see the school photo of Caroline Moore’s daughter, so cute. And talk about prolific, she’s created so many themes. I’m really enjoying using sorbet.


  11. shaever

    I’m new here, but the more I see the more I like. People seem earnest and genuine, this post further confirms it.


  12. Mormon Soprano

    Now THAT is a fabulously fun & explosively creative work environment!!


  13. John Robinson

    WordPress has the planet’s greatest “geeks”!


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