Domains 101: Exploring the Domain Name System

In the past few weeks, we’ve gone over the basics of domain ownership in “Introduction to Custom Domains” and covered the details of domain registration versus website hosting in “Mapping It Out.” In our last segment of Domains 101, let’s delve into the wild world of custom DNS (Domain Name System) records and email. Ready?

What is a DNS record?

Within a single domain name, there is a hierarchy spanning from the TLD — such as .com — to the subdomain — such as, Your domain name servers resolve, or connect, to a unique IP address that lets browsers know where to find your site when a visitor types your domain into their address bar. Domain Name System, or DNS, records are similar in that they connect subsets of your domain to the servers on which services, like your email, are hosted.

DNS records live in the DNS Zone. When you register a domain, this is automatically created for you and, for the most part, you will never need to change your DNS records or zone files. For domains, you can manage your DNS records via your Edit DNS page within your dashboard or from the Domain Manager.

There are a few different types of DNS records, and they each do something a bit different. We’ll take a peek at the most commonly used records below:

A: A records, or address records, link a domain to an IP address. For example, one of the A records on the domain points to, the IP address for one of the servers. This lets the browser know that when you type in, in addition to the name servers, the root A record should bring visitors to

CNAME: CNAME, or Canonical Name records, let you point an alias name to another domain or web address. These are different from A records in that you can use a web address — like — rather than an IP address, which can change. What’s an alias? Usually, CNAMEs are used to create subdomains, like, where mygroovyblog is a subdomain of the domain name.

A note about subdomains: on, we automatically drop the www. subdomain from all custom domains. This means that will automatically show as in your browser’s address bar.  The www. subdomain is an old internet protocol that is no longer necessary. Since we permanently redirect the www. subdomain of your URL, you can still use both versions if you prefer to use the www. on your business cards.

MX: MX, or Mail Exchange records, redirect the email to the mail servers for your domain. They guide any incoming and outgoing email messages to the correct servers so that mail sent to you reaches your inbox specifically.

TXT: TXT, or Text records, are most often used when verifying a domain through an external service, like Google Apps, by turning an arbitrary string of text into a machine-readable format.

Putting it into practice

We know the DNS records exist, but how do you actually use them? For users, there’s two primary places in which you’ll come across these.


We don’t provide email services through, but by using MX records, you can set up a custom email address with your domain through a different email provider. If you’re using the Domain Mapping upgrade with your site and already set up email via your current host or domain registrar, listen up! MX records will come in handy for you as well.

Let’s say you’re sending an email to one of your favorite bloggers. Once you hit the Send button, your message is shipped off to an outgoing mail server and moves onto a DNS server, which looks up the MX records for your recipient. At this point, the DNS server acts quite a bit like the post office — in looking up the MX records, it is searching for the correct address to which to send your message to your favorite blogger. With this information in hand, your message is shipped off to an incoming mail server and, voilà, there’s a new email in your recipient’s inbox.

When adding MX records to your site, you’ll often receive more than one MX record with a different priority number. The lower the number, the higher the priority. Mail will get routed to the priority server first, and will move onto a lower priority, or backup server, if that fails. For example, is the priority server in the MX record examples below.

MX 0
MX 10

If you map a domain to and already have email set up, updating your MX records is very important. After updating your name servers, you need to add your MX records to your new host so any messages coming through to your email know where to find you. Without updating this information, it’s like moving without leaving a forwarding address. You can try sending mail to your old address, but it will likely come back as “Return to Sender.”

Mailboxes and MX records aren't so dissimilar.

MX records sort and make sure your mail gets delivered. Like the post office.


Earlier, we mentioned the domain hierarchy, which includes subdomains. A root-level domain is what we generally refer to as a custom domain name, like A subdomain, on the other hand, is separated by a period as a sub-address off of the root domain, like In this case, mygroovyblog is a subdomain of

Subdomains aren’t just for sites. Any domain owner can create a subdomain of their URL by creating a CNAME record. Via your domain registrar or through your Edit DNS page in your dashboard, you’ll want to create your subdomain and then point it to your web address. For most sites, this will look like:

CNAME blog

This CNAME record would introduce a new alias — blog — and points it to the underlying web address of mygroovyblog.wordpress. This lets browsers know that when you type in, the site can be found at

Common questions

Q: Do I need to own the root-domain if I want to create a subdomain?

A: Yes, in order to create a subdomain, you need to be able to access the DNS records for the root domain, which can only be done through the domain registrar. Any DNS records, from A to CNAME, need to be created through the administrator or owner of the root domain. Without this limitation, we could go crazy setting up subdomains on any address that we wanted. DNS editor

You can manage your DNS records through your Edit DNS page in the Dashboard.

Q: I already have email set up through a custom domain I registered somewhere else. Should I not change my name servers to map it to

A: Changing your domain name servers is the supported way for mapping a domain to If you’re concerned about this change affecting your email, try contacting your email provider before making any changes and asking for the custom DNS records you will need after changing your hosting provider.

Once you’ve updated your name servers, you can then add the custom DNS records to your Edit DNS page. Just like name servers can take 24 to 48 hours to fully update, it can take a few hours for custom DNS records to become fully active as well. Once all of your records have updated, your email will continue to go through without a hitch.

If you use a subdomain, like, to check your email, keep in mind that you may need to add an additional A or CNAME record to keep that subdomain active. If you don’t already do this, your MX records are all you need.

Q: Can I create a custom email address with only a * URL?

A: No, custom email addresses are only available for custom domains. If you own a custom domain and would like to create a custom email address as well, our Add Email support page will give you a run down of options available to you and how to set up each of the listed services.

That’s all folks! In just a few weeks, we’ve gone from domain basics to custom DNS records and setting up your own email address with a custom domain. Now, go forth and spread your domain knowledge. 

You might also enjoy the other posts in this series:

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Comments are closed.

  1. suilees

    nice efforts disscuss here really appericiate your work


  2. lymalou

    Keep up the good work and thanks a million 🙂


  3. atyourserviceadmin

    I’ve had this recent desire to photograph mailboxes. I like this one!


  4. Erin Willet

    Super informative! Thanks for posting!


  5. dawnhosking

    Really good piece 😉


  6. Anurag Rathod

    nice explanation… keep posting such technical stuffs


  7. Mya

    Great information; I’m about to change to a custom domain and this answers a lot of questions! Thanks!


  8. successfulblackman

    Thank you for all of the information! Much appreciated.


  9. agirlwithapiano

    Thanks for posting!


  10. Ken W. Simpson

    I was advised by my publisher to get domain names, but discovered it to be relatively costly – around $40.00, so decided against it. Why should the registration of a name become a profitable and exploitive enterprise?


  11. Ellie

    Thanks for this series! I’m just starting out so this helps a lot!


  12. heljourdi

    Thank you for this, very helpful


  13. Safaruddin Safruddin

    thks for posthing is this very good


  14. hockeybum

    Great stuff – I’m sparse in the ‘sphere and catching up from below sea level – thanks a million!


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