Blogs about: Words That Sell

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New Address for Word Currency

TO: Word Currency readers and cohorts - This blog is now hosted on the Smith-Winchester website. New address: www.smith-winchester.com/wordpress. Please visit and update your feed or aggregator. We… more →

Word Currency

New Address for Word Currency

Dave Schmidt wrote 5 months ago: TO: Word Currency readers and cohorts - This blog is now hosted on the Smith-Winchester website. Ne … more →

Tags: Marketing Communications, Writing press releases, powerful vocabulary, Business writing, Corporate Law, Public Relations, Business to Business, Vocabulary, Mindshare

Listen Up!! (!)

Dave Schmidt wrote 7 months ago: Ragging on over-used words in business communications is one of the major purposes of this blog, but … more →

Tags: Mindshare, powerful vocabulary, Presidential Candidates Vocabulary, Public Relations, Vocabulary

New PR Paradigm

Dave Schmidt wrote 9 months ago: Here’s the second installment from our CEO Emeritus, Charlie Weaver… from his recently-f … more →

Tags: Marketing Communications, Writing press releases, powerful vocabulary, Business writing, Grammar, Public Relations, Business to Business, Vocabulary, technology

Gaining the New Mindshare — 23 comments

Dave Schmidt wrote 10 months ago: In its highest service to the marketing cause, powerful language fosters positive brand associations … more →

Tags: Blogroll, Business writing, Business to Business, Marketing Communications, Mindshare, powerful vocabulary, Public Relations, technology, Vocabulary

Borrowing Terms From the Paranormal

Dave Schmidt wrote 11 months ago:   IT’S GAME Borrowing words from the paranormal “sciences” is kind of fun (with the H … more →

Tags: Business writing, Business to Business, Grammar, Marketing Communications, powerful vocabulary, Public Relations, technology, Vocabulary, Writing press releases

R.I.P. The Cynic's Dictionary — 4 comments

Rick Bayan wrote 1 year ago: It had to happen sooner or later. The Cynic’s Dictionary, my personal favorite of all my publi … more →

Tags: Ambrose Bierce, Authors, Bayan, Books, cynic, Cynic's Dictionary, Humor, Humorists, Publishing

Sure, But Is it Cost-Effective? — 6 comments

Dave Schmidt wrote 1 year ago: IT’S LAME A couple of suggestions from colleague Dave Arnesen: 1) “Cost-Effective. … more →

Tags: Business writing, Business to Business, Grammar, Marketing Communications, powerful vocabulary, Public Relations, Vocabulary, Writing press releases

Babble Ain't Just for Us Techno-Babblers No More — 1 comment

Dave Schmidt wrote 1 year ago: Jargon in promotional communications is bad enough. But bloated, almost nonsensical babble can be e … more →

Tags: Business writing, Business to Business, Grammar, Marketing Communications, powerful vocabulary, Public Relations, Techno, Vocabulary, Writing press releases

How to Interview a Potential PR / Marketing Hire

Dave Schmidt wrote 1 year ago:     Interviewing job applicants came up in discussion last week amongst peers. Here … more →

Tags: Business writing, Business to Business, Grammar, Job Interviews, Marketing Communications, powerful vocabulary, Public Relations

Slough Off the Cruft — 1 comment

Dave Schmidt wrote 1 year ago: A few more observations about overused words mentioned in David Meerman Scott’s blog post Gobb … more →

Tags: Business writing, Business to Business, Grammar, Marketing Communications, powerful vocabulary, Public Relations, Writing press releases

Does your marketing promote your brand or expose your bland?

Criss wrote 1 year ago: Have you thought about what your brand is? I mean really thought about it. Deciding on exactly who … more →

Robust Me

Dave Schmidt wrote 1 year ago: IT’S LAME “Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, c … more →

Tags: Marketing Communications, Writing press releases, powerful vocabulary, Business writing

Nowhere Else in Any Universe — 1 comment

Dave Schmidt wrote 1 year ago: IT’S LAME: “Unparalleled” Yes, it’s of epic proportion. It’s of cosmic consequence. I … more →

Tags: Marketing Communications, Writing press releases, powerful vocabulary, Business writing, Grammar

This Paperclip is a Solution — 6 comments

Dave Schmidt wrote 1 year ago: IT’S LAME: “Solutions” In our recent survey of business editors, 68% rated the word … more →

Tags: Business writing, Marketing Communications, powerful vocabulary, Writing press releases

Leading is a Throw-away

Dave Schmidt wrote 1 year ago: IT’S LAME: “Leading” as an adjective I recently surveyed several hundred business publication … more →

Tags: Writing press releases, powerful vocabulary

Human Web Browsers and Your Presentation Techniques

Criss wrote 1 year ago: Cliff Blake describes the following styles: “Good human interface design should embrace all o … more →

Tags: Sales Copy, Landing pages, Internet Sales Letters, Web sites

Fear and Greed are NOT....

Criss wrote 1 year ago: … the only emotions that make people tick. Most people believe - and some copywriting gurus will t … more →

Tags: Internet Sales Letters, Sales Copy

Guru Java — 2 comments

Criss wrote 1 year ago: THREE STEPS TO WRITING BETTER COPY Quoted from a panel led by Copywriting Guru Michael Masterson. (N … more →

Tags: Sales Copy, Internet Sales Letters, Direct Response Sales Copy

Our "Unspoken Inner Dialogue" of Insecurity — 1 comment

Criss wrote 1 year ago: No matter how confident we appear to everyone around us, deep within our consciousness fear, skeptic … more →

Tags: Criss's Comments, Direct Response Sales Copy, Emails, eZines and Newsletters, Internet Sales Letters, Sales Copy


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