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Blogs about: Transactional Email

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How to get fired from your email marketing job

I have a lot of fun at work with my colleagues. We are under quite a bit of pressure to perform so we are always thinking of wacky things at it pertains to email. My colleague Jim is one funny dude.… more →

The Scrappy Email Marketer

How to get fired from your email marketing job

thescrappyemailmarketer wrote 1 week ago: I have a lot of fun at work with my colleagues. We are under quite a bit of pressure to perform so w … more →

Tags: Email Rendering, Deliverability, spam and legislation, email service providers, eMail Marketing, Strategy, eMail, Spam, opt-out

Time to learn about email marketing — 1 comment

thescrappyemailmarketer wrote 1 week ago: At my current organization we are in the process of hiring quite a few business analysts right out s … more →

Tags: Deliverability, Content, relevancy, eMail Marketing, Strategy, eMail, Education, Blogging, Blasting

Mr Email Marketing Know it All.

thescrappyemailmarketer wrote 1 week ago: Do you have a so called expert in your office. Ya….you know what I am talking about…th … more →

Tags: Copywriting, eMail Marketing, email service providers, spam and legislation, Strategy, Direct Marketing, eMail, HTML, triggered

Top 10 things that anger a professional email marketer — 1 comment

thescrappyemailmarketer wrote 2 weeks ago: Here is my Top Eleven list of things that you can do to piss off a professional email marketer. 11. … more →

Tags: Deliverability, relevancy, eMail Marketing, Strategy, Direct Marketing, eMail, triggered email, HTML, triggered

Put Your Welcome Message to Work with the Welcome Message Checklist

thescrappyemailmarketer wrote 3 weeks ago: Here is a great post over the Email Experience Blog about welcome messages. I cannot stress this eno … more →

Tags: Content, Copywriting, eMail Marketing, relevancy, Strategy, Blasting, EEC, eMail, email experience blog

A cool welcome email

thescrappyemailmarketer wrote 1 month ago: Return Path’s blog is way cool. In this post they have a great example of a welcome email. Sin … more →

Tags: Email Rendering, Deliverability, Content, Copywriting, relevancy, eMail Marketing, triggered email, return path, Relationship Marketing

Email Marketing Benchmarks for Small Business

thescrappyemailmarketer wrote 1 month ago: Mailchimp has the latest benchmarks and email stats for small business. If you are a small biz, this … more →

Tags: Deliverability, eMail Marketing, Email Rendering, email service providers, relevancy, Blasting, click rates, complaint rates, eMail

The Truth About Email Marketing

thescrappyemailmarketer wrote 2 months ago: A fellow colleague of mine named Simms Jenkins has written a book entitled The Truth About Email Mar … more →

Tags: Email Rendering, Deliverability, Content, email service providers, relevancy, eMail Marketing, Strategy, eMail, Marketing

Make your Transactional Email SIZZLE

thescrappyemailmarketer wrote 2 months ago: The email experience blog has a great post on transactional email and some things you need to do to … more →

Tags: Copywriting, Deliverability, eMail Marketing, relevancy, Strategy, Branding, crate and barrel, cross-sell, eMail

Cadence on Remarketing emails Part 1.

thescrappyemailmarketer wrote 3 months ago: At my current organization we are involved in quite a bit of remarketing email. I manage all of it a … more →

Tags: Content, Deliverability, eMail Marketing, relevancy, Strategy, abandon cart, API call, browse based, Delivery

Welcome Email

thescrappyemailmarketer wrote 3 months ago: Do you as a company want to acquire email address? Stupid question huh? Or is it? I sign up for a l … more →

Tags: Email Rendering, Deliverability, Content, spam and legislation, Copywriting, eMail Marketing, Strategy, eMail, relevancy

The Case for Remarketing

thescrappyemailmarketer wrote 4 months ago: Sally Lowery over at the Bronto Blog has a great post on Remarketing Campaigns. I can tell you from … more →

Tags: Deliverability, Content, eMail Marketing, Strategy, eMail, abandon cart, transactional, Remarketing, triggered

Successful Email Marketing - How It's Done — 1 comment

thescrappyemailmarketer wrote 4 months ago: I found this great little 9:00 min video on YouTube which talks about the basics of successful email … more →

Tags: Email Rendering, Deliverability, Content, spam and legislation, email service providers, Copywriting, relevancy, eMail Marketing, Strategy

Long Term Email Strategy

thescrappyemailmarketer wrote 4 months ago: Do you have a long term email strategy? Is it written down? I have found that most companies are i … more →

Tags: Content, relevancy, Strategy, eMail, eMail Marketing, Email Strategy, Nurturing, Relationship Marketing, Database

Do the right email thing.

thescrappyemailmarketer wrote 5 months ago: I get a lot of email. I critique it and look for ways to apply the good and lose the bad in my own … more →

Tags: Email Rendering, Deliverability, spam and legislation, email service providers, Copywriting, eMail Marketing, Strategy, Content, eMail

2008 Email Marketing Trends — 2 comments

thescrappyemailmarketer wrote 5 months ago: ExactTarget has a great white paper out on trends for email marketing in 2008. 2 of the trends that … more →

Tags: Email Rendering, Deliverability, Content, Mobile email, spam and legislation, Segmenting, email service providers, Copywriting, Trigger based email

3 Tips to Optimize Your Email Landing Pages — 2 comments

thescrappyemailmarketer wrote 6 months ago: Marc Kline has a great post on ways to optimize the landing pages. What I took from this post was th … more →

Tags: eMail Marketing, Marketing, software marketing, Action, Analytics, eMail, Landing pages, shopping cart, transaction

The abuse of email in software companies — 1 comment

thescrappyemailmarketer wrote 10 months ago: Hi..I am Joe Blow and I recently downloaded a piece of trial software from your company. Within min … more →

Tags: Marketing, software marketing, eMail Marketing, High Tech Marketing, lead nurturing, Software, eMail, Spam, marketing3.0