Blogs about: Targeting
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Shopping for Green Online
An Interview with thepurplebook Founder Hillary Mendelsohn With the exception of a few select product categories, growing consumer interest in green has not yet translated into substantive changes in… more »
Marketing Green
David Olofson Was Set Up
justmytruth wrote 2 days ago: For those of you having problems reading this text, please place your cursor over the text and hold … more »
Thematic targeting - bad examples
maghiardigicreatics wrote 4 days ago: You know, when you have a presentation in online marketing you can easily be popular by showing bad … more »
Collateral targets
luisvareta wrote 4 days ago: Targeting which market and segments you going to address to, is a well defined discipline in marketi … more »
Distracting, relevant and useful advertising
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maghiardigicreatics wrote 1 week ago: This post was inspired by an ad published on a health portal’s main page. They called my atten … more »
RFID = understanding the lifetime value of your product
hunterschyff wrote 2 weeks ago: RFID - Radio Frequency Identification widely used today with plenty of debate around privacy. But w … more »
Augmented Reality
hunterschyff wrote 2 weeks ago: ‘Augmented Reality’ is the latest buzz word to replace the dated term ‘virtual re … more »
Is an email campaign manager a tool for the communications or for the marketing department?
EmailGarage wrote 2 weeks ago: Live reporting from TCD 2008 - Direct Marketing Vakbeurs by Luc Robijns EmailGarage is present at th … more »
Human Behavior
chaseonline wrote 2 weeks ago: It’s been a while, almost two weeks since I’ve actually blogged. Life has been next to h … more »
Verticals within Verticals
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buddyscalera wrote 1 month ago: We were at a team meeting with several people I hadn’t really worked with yet. It was a typica … more »
About magazine covers and creating winning emails
EmailGarage wrote 1 month ago: Today most marketers are talking about targeting, one-to-one, segmentation, relationship marketing a … more »
Segmenting Email With Web Analytics
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emailmarketingfeedadmin wrote 1 month ago: mediapost - TRADITIONALLY, WEB ANALYTICS OF ON-SITE behavior and email metrics have peacefully co-e … more »
Mobile Marketing: More ads on the go? (Part I)
eleanorbaird wrote 1 month ago: This is a cross-post from the Convergence Culture Consortium blo … more »
What’s the Best Frequency? Who Cares
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emailmarketingfeedadmin wrote 1 month ago: mediapost.com - ONE QUESTION THAT EMAIL MARKETERS continue to ask all the time is “How often … more »
Offer several content customization options
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EmailGarage wrote 1 month ago: More and more email marketers start switching from the basic strategy (collect data, send out and cr … more »
Top 10 Link building tips
narenaina wrote 1 month ago: This collection of link building tips are likely to guarantee that you will receive good and quality … more »
How Much Data Do Websites Collect? A Lot
Debra Aho Williamson wrote 2 months ago: It’s a no-brainer that targeting, in all its forms, is getting huge play on the Internet these … more »
3 themes shaping behavioral targeting
emailmarketingfeedadmin wrote 2 months ago: imediaconnection - As marketers test BT waters, they will need to come to grips with a still-evolvi … more »
CPM Pricing Will Ultimately Put EMSPs Out Of Business
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Elana Anderson wrote 2 months ago: After my tirade yesterday against volume-based CPM pricing in the email marketing sector, I was disa … more »
PR agencies do like email!
EmailGarage wrote 2 months ago: Live blog from CeBIT ‘08 Global technology Exhibition in Hannover I had several PR agencies asking … more »
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