Tags » Sustainable Brands

Ethics And Why We Need To Rebrand Branding

Sometimes, checking through your twitter updates (@placebrandobs) really can be inspiring, especially when you come across an article like the one below by… 521 more words

Branding

Place Branders, Don’t Mess With The People’s Brand!

What does place branding look like from a designer’s perspective? In a recent article for Ion Brand Design, David F Coates (@davidfcoates on Twitter) makes a compelling case for civic engagement in branding. 561 more words

Branding

Marketing and Sustainability - Two Different Planets?

Ever wondered how – or if – marketing and sustainability can work together? Thomas Kolster (@thomaskolster), author of “Goodvertising”; the most comprehensive book to date exploring communication for good, offers a brilliant… 595 more words

Branding

Holonomic Thinking and Sustainable Brands - Co-creating our Future

Sustainable Brands was founded in 2006, with the vision of developing a global community of business innovators who would come together to co-create the future of commerce. 314 more words

Brands And Branding

Natural Capital Protocol Will Demystify Business Value of Nature

The Natural Capital Coalition (NCC) announced this week its selection of two consortia to develop what will be known as the Natural Capital Protocol.

The Coalition says the Protocol will be a global, open source, multi-stakeholder framework for organizations across countries and sectors to understand, measure and value their impacts and dependencies on the natural environment, its finite natural resources and functioning ecosystems; and understand the risks and opportunities presented when natural capital is accounted for in business decision-making. 74 more words

Sustainability

Nielsen: Doing Well By Doing Good

55% of global respondents in Nielsen’s corporate social responsibility survey were willing to pay extra for products and services from companies committed to positive social and environmental impact—an increase from 45% in 2011.   82 more words

Sustainable Brands