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Facebook: The Movie

francisanderson — Sat, 30 Aug 2008 02:02:18 +0000

Aaron Sorkin Tackles Next Great Cinematic Oeuvre: A Facebook Movie

Aaron Sorkin, who co-created The West Wing and films like Charlie Wilson's War, has agreed to produce a screenplay about the birth of Facebook. To facilitate the project — and hopefully draw feedback from the site's vocal userbase — Sorkin's researcher Ian Reichbach started a Facebook group called Aaron Sorkin & the Facebook Movie. In the group's description, Sorkin writes:"I've just agreed to write a movie for Sony and producer Scott Rudin about how Facebook was invented. I figured a good first step in my preparation would be finding out what Facebook is, so I've started this page." Sorkin's kids. meantime, are mortified...
(tags: facebook socialmedia brandedentertainment film)

Week in Review:

mcheater — Fri, 29 Aug 2008 15:26:18 +0000

Links to stories, articles, blogs that I recommend from the last week ...

Facebook hits 100 million users (also InsideFacebook's comments)
"Born Digital" - a book I want to read!
Electronic Arts walks on water - Users report glitch in new Tiger Woods game, EA plays smart with funny video response
"Socialization of your personal brand" - from last week, but I missed it
Browser statistics - stolen from @jameskm03
10 Great Web Apps for Students - also stolen from @jameskm03
.eduguru's weekly link review - read it for his thoughts & links on GoogleSuggest
Facebook's new engagement advertising (also InsideFacebook's review on the 3 ad classes)
Schools turn to Facebook ads to recruit students (also my recent Facebook Ad tips)
82% of phone users don't text message
Smartphone applications: Build for the web
If you build it, they will come - usually wrong, and definitely wrong for Google Lively apparently

Also, I pulled together my recommended higher ed related blogs for Ken Steele earlier this week - here's the list, if you are looking for more reading.

Unsnobbycoffee, Moss Art

francisanderson — Fri, 29 Aug 2008 01:30:34 +0000

McDonald's Targets Seattle's Coffee Addicts With Unsnobbycoffee.com

While Starbucks has cut jobs and stores this year, McDonald's has been launching regional marketing to roll out its new specialty coffee drinks. In Seattle, the chain zeros in on coffee aficionados with its website, unsnobbycoffee.com. There, users can stage an intervention for friends who are "addicted to snobby iced espresso." As Ad Age food reporter Emily Bryson York explains, it might take more than savings for McDonald's to convert Seattle's java elite.

(tags: coffee mcdonalds starbucks seattle digital socialmedia popculture)

Moss Typeface

It’s Nice That points us to a lovely bit of public art that just went up yesterday in London: The Mossberger Project by Anna Garforth uses moss as a tactile typeface, a sort of eco-grafitti that can be placed on walls, floors and other public spaces. Mossberger illustrates a verse from an Eleanor Stevens poem on a brick wall near Clissold Park in London. The project is part of YCN LIVE, a two-week long public and participatory art initiative currently underway in London. From the artist’s website: "Being interested in public art and ecology, it led me to thinking about sustainable grafitti. I collected a common moss that grows well on brick walls and glued it to the wall using a mixture of natural (bio active) yoghurt and sugar." Mossberger will be on view until September 5th and continues on throughout London until September 7th.

(tags: art streetart design typography graffiti)

Dette kan næringslivet lære av Barack Obama

mediasocial — Thu, 28 Aug 2008 15:13:00 +0000

Vi har tidligere skrevet om hvordan den demokratiske presidentkandidaten, Barack Obama, har stor suksess i sosiale medier.

Og Obamas sterke tilstedeværelse i sosiale medier, har næringslivet mye å lære noe av. Ved å være tilstede i mange forskjellige kanaler lykkes han i å spre sitt budskap. Sjekk sliden under som handler om hva næringslivet kan lære av Obama. Vi i Colt likte spesielt den sliden der det står om et av virkemidlene som gjør deg synlig i sosiale medier - COLT, Comment On and Link To it!

[slideshare id=485561&doc=upd-brent-leary-powernetworking-1214416875695512-8&w=425]

Hjemmesiden til Obama, www.barackobama.com, inneholder mye informasjon og er svært dynamisk. I tillegg til den offisielle hjemmesiden, kan du finne Obama på;

Facebook, Youtube, Myspace, Flickr, Digg, Twitter, Eventful, Linkedin, Blackplanet, Faithbase, Eons, Glee, MiGente, MyBatanga, AsianAve, DNC Partybuilder (alle lenkene går direkte til Obama sin side!)

Det som imponerer er at alle profilene oppdateres jevnlig. Hyppige oppdateringer er viktige. Det handler jo om å faktisk være sosial, når man først driver aktiv kampanje i sosiale medier. For noen kan det være nærliggende å tro med så mange aktive sider vil ikke Obama ha tid til å drive valgkamp i "den virkelige verden", så her er det selvfølgelig staben som sørger for det meste av innholdet.

Fake Followings: Apple Orange Rentacrowd, Friend Feed

francisanderson — Thu, 28 Aug 2008 12:20:51 +0000

Apple's Polish Rent-A-Crowd

Newswires have been buzzing with reports that Apple's 3G iPhones might not be selling as briskly in Poland as they are in the U.S., noting that the company's telecom partner in the country, Orange, has hired people to stand outside stores and create phony lines. A juicy story, except for one thing: Orange says it isn't true. The minor media storm over Orange's alleged marketing methods began after the 3G iPhones went on sale in Poland last Friday. After a newswire report quoted a spokesperson from the European mobile telecom provider saying that it was paying people to stand outside and create the queues, the story was repeated across the internet and bounced around the blogosphere.

Fake Following: Social Media Without All the Annoying Updates

Social media aggregator Friend Feed has released what has been called “the most important feature in the history of social networks”. Called “Fake follow”, it allows you to be listed as following someone, but not actually receive any of their updates. Interesting idea. This is useful if you want to signify your connection with someone, but not get inundated with every little thing the other person does online.

lost in the world of i

Sean Smith — Thu, 28 Aug 2008 11:46:11 +0000

OK. I've been meaning to get back on here and blog, but honestly, I got lost and had to find my way back!

Lost? What does that mean?

Well, I wasn't actually LOST... I knew where I was... I was in the world of i - and loved every minute!

For my birthday earlier this month my wife and children gave me a new iPhone 3G! I'm loving it! Now, I am not one to run out and stand in a huge long line for the newest piece of technology. I like to wait until the lines have died down a bit because by then, any glitches have been fixed. I also don't like having to pay fees to get out of a contract, which I would have done prior to this month.

Let me tell you - I've already established a genuine love/hate relationship with this thing! It makes so many things so much easier while at the same time, it beckons to me. I have these needs that emerge from deep within my soul to check my email just one more time... to make sure my calendar is up to date... to add one more contact... to make sure I'm not missing out on the brand new, latest, greatest, earth-shaking app from the iPhone App Store... it calls on me just to look at it because it's so pretty. It really is.

Am I scaring you?

I'm scaring myself!

I'm a huge Apple fan. Sure - I have a few issues with them, but that's usually going to be the case with 99.9% of the companies you deal with. However, more than any other technology brand out there, Apple has lived up to it's commercials. Apple's computers, iPods, iPhones, iEVERYTHING's, do exactly what they say they will do AND there's always a surprise or two waiting to be discovered.

I know what you're thinking and Nope - I don't work for Apple. Apple has not asked me to review their products (if they had I would go into much GREATER detail). I'm not going to get anything for saying wonderful things about their brand.

But here's the thing - I don't care. I don't need them to do anything for me. I'm happy to say wonderful things about them. Why? Because I like Apple and appreciate the way it has brought so many aspects of MY life together under one very user friendly (and cool) umbrella. I'm a fan. Period.

That's an important key to great viral social media marketing. Yes - you need users. You need lots and lots of users! But to really do well, you need need to turn those users into fans. Fans that will take a few of their PRECIOUS moments, on their own prompting, and tell the world how great you are with no expectation for reward.

Apple's got it going on and not because I say so - but because there's an army of millions of other fans, just like me, being replicated every day. They are singing the same tune and it just reaches a point where "the others" have to at least stop and listen. Pretty cool huh?

Oh and yes... I have installed the WordPress App on my phone!!! Who knows where I'll be for my next post!

Here's to finding out....