Ich denke Facebook krankt an dem späten Markteintritt, was Hand in Hand geht mit fehlenden Usern. Nehme ich mich als Beispiel, kommt das sehr schnell zum vorschein. Ich habe bei StudiVZ derzeit ca. 180 „Freunde“, bei Facebook komme ich auf knapp über 60. Die Zahlen ändern sich ständig, ohne dass sich das Verhältnis ändert.

Sonderlich Spaß oder gar einen großen Wert hat eigentlich keine der beiden Communities für mich. Ob es nun StudiVZ mit seiner stark minimalistischen Funktionspalette ist, oder Facebook mit seiner fast unüberschaubaren. Ich nutze gar nichts, außer Nachrichten senden, und ab und an die an Twitter angelehnte „Was machst du gerade“ Funktion. Nun bin ich aber wahrscheinlich nicht der normale User, vermute aber trotzdem, dass die Funktionen (selbst die Usability) eine untergeordnete Rolle spielt. Ich mache das an der Unerfahrenheit der Nutzer fest, was mir immer wieder bewusst wird, wenn ich Freunde, die das Gegenteil von netzaffin sind, vor Ihrem Browser sehe.

Wie dem auch sei, jetzt also die Klage. Wie ich auch schon bei netzwertig gefragt habe, was wird den für ein Status zu Grunde gelegt? Zählt bei dem vorgeworfenen Diebstahl, der Wert den es zu dieser Zeit hatte. Der wäre ja gleich Null. Es ist ja zumindest fragwürdig, ob der Erfolg ausschließlich durch eine identische Optik (anfänglich identische Programmierung) zustande kam. Daraus ergibt sich vielleicht auch ein geringerer Streitwert. Schließlich haben die beiden lange Zeit ohne Konkurrenz in zwei verschiedenen Ländern operiert.
Auf jeden Fall hat Facebook die Sau im Dorf ausgesetzt, und den Kommentaren nach wird Sie schon ganz gut angetrieben. Facebook vs. StudiVZ, wer ist Dr. Evil? Ich kann für beide keine großen Antipathien geschweige den Sympathien entwickeln, folglich halte ich mich da raus. Glaube aber nicht, das StudiVZ an dieser Sache kaputt geht. Verkauf möchte ich aber auch nicht ausschließen, was man aber auch als Erfolg werten könnte.

Weiter Infos und via:

netzwertig: Warum es StudiVz in einem Jahr nicht mehr geben könnte

netzwertig: Plagiatsvorwürfe Studivz reagiert mit Feststellungsklage

Sichelputzer: Studivz wehrt sich gegen Facebook

Phenomenon

Serkan Toto

Japan’s biggest social network is called Mixi, launched in February 2004 by the company of the same name. Drawing in one in five web users in the country, Mixi now boasts over 15 million members. The site ranks sixth on Alexa Japan and racks up over 14 billion page views monthly. Google Trends for Websites shows the Japan-focused service attracts more visitors than Bebo on a worldwide basis (about 2.3 million daily, see chart below).

Compared to leading Western social networks, Mixi is rather scarce function-wise (see the screenshot below). However, here are the main country-specific differences why MySpace, Facebook or Bebo don’t stand a chance in Japan:

To read the rest of the article , Click the link below http://www.techcrunch.com/2008/07/20/japans-mixi-a-social-network-as-a-purely-local-phenomenon/

I'm very proud of my oldest daughter. She has finally learned to swim (after this summer of swimming lessons). But she's very particular about her nose. She has to have nose plugs on or she can't go underwater. So be it. Nose plugs it is. No matter how silly she looks.

After being in the water for an hour or so, I decided to start pitching the kids in the air. They love it and it's some exercise for me. They swim over, I count 1-2-3 then heave them in the air. There's a big splash and a lot of laughter.

We did this for fifteen minutes or so and I was about done. So the last one is always a doozie. I threw my daughter up as far as I could and she came down with a huge splash. When she came up, her nose plugs were gone.

Aw, man. Now I'm pretty sure you all know lake water. It's definitely not swimming pool or Hawaiian Island clear. Visibility is like six inches. And even that is questionable.

She was really upset. Now how was she going to swim?

I started feeling the rocky bottom as best as I could in the 36 inches of water. Nothing just a lot of little rocks.

After ten minutes, my brain was telling me this was a lost cause.

You are not going to find them. Just tell her you'll buy her some more. What are they? 5 bucks or so. Is it worth it?

Maybe not? But I didn't stop. I prayed a bit and I kept searching with my hands on the surface of the bottom.

Because of the depth of the water, it was a stretch and I couldn't really go over a big area of the bottom. I was by inching myself along.

Finally, I thought, just go under and do a quick large scan of the immediate area.

I went under, forced myself to the bottom and reached out.

It only took three tries and I had them. I couldn't believe how fast I found them. It was same area that I had gone across a couple of times but here they were.

My daughter was smiling and swimming again - funny-looking nose plugs and all.

So what's the moral of this story - what did I learn?

That once I changed how I was searching, once I dove deep into that dark water - the thing I was looking for came right away.

I believe consumer insights are like those nose plugs.  Often insights are hard to come by but they are extremely important.

There's a good book by Phil Dunsenberry, "One Great Insight is Worth A Thousand Ideas" in which he goes into why an insight is much more powerful than an idea.

To find an insight in the past, we did surveys, focus groups, product testing, and/or relied on the engineers or service people to come up ways to make things better.  Sometimes this works - sometimes it doesn't.  And it's amazing how many companies bet the farm on a good idea but not an insight.

But with Social Media, you can find consumer insights.  They are right there waiting to be picked like ripe fruit

If you are new to Social Media (blogs, forums, community networks), I'll bet it looks a lot like dark lake water. There's too much noise. You can't spreadsheet the answers as easily as you can with organized and self-generated research.

But here's the deal. If you dive in, dive deep and put your hands out, you going to find the answers you are looking for.

People (and this system is entirely made up of real people) will give you honest feedback if you act like a person and not a marketer.

It takes some time - but all good things do take time.

The good thing is that you can start now and catch up pretty quick.  We are at the foundation level of this digital social media thing. You can cut your social teeth along with everyone else.

For all of you that think social media is Facebook and Facebook is fad, you are sort of right. Facebook is a fad but it is a pretty darn popular fad right now.  Some other network might overtake it but it's not going to be overnight.  And it's going to do a lot of the same things that Facebook is going right now.

BTW, Social Media is not Facebook. If you want a list of what Social Media is not, click here.

If you are still timid about social media, stop by MediaSauce or give us a call at 317.218.0500.  We would be happy to help you.  We have presentations and clinics you can attend.  Most are free.

I believe after you've been swimming in social media for a while, consumer insights won't be lost under lake water anymore.  They will be floating in the clear blue.

The executives of the company have decided to rename the company in an effort to reflect the direction that the social tools and the community has taken since TokSee first launched.  The strong community that the TokSee Social Widget has inspired has caused the new direction of TokSee to be more about the community.  The name Togadera is a Persian word and is the root of the word together.

The new name and website is to be officially released soon.

The name change  from TokSee to Togadera has caused a need to relocate this blog.

You can find the new blog at yogadera.wordpress.com

The following will be available for your own Private Label Custom Togadera Community.

Tags

* tag clouds appear on all pages for blogs, music and video modules
* modules settings:
o enable/disable module
o minimum and maximum amount of tags to show
o minimum string length of a tag
o minimum and maximum font sizes

Social Bookmarking

* social bookmarking buttons appear on blogs, music and video view pages
* admin can enabled/disable module and setup engines
* default engines:
o Favorites (browser favorites)
o Del.icio.us
o Digg
o Furl
o Magnolia
o StumbleUpon
o Google
o Yahoo
o Technorati
o BlinkList

Recording

* members can send voice or video messages to each other
* members can post audio or video testimonials for other members
* audio/video blogging
* audio/video comments for blog posts, music entries and video uploads
* admin is able to setup a limit of disk space allocated for each user's multimedia content

Video Chat

* members can invite each other to a video chat
* ability to ignore user
* admin is able to setup daily user usage time for video chat

Music

* members can upload music media files (sound or video)
* members can input external embed tags (such as YouTube, Yahoo! Videos)
* other members can listen/view medias, vote for them and leave comments
* ability to search music by artist or title name
* ability to browse music files
* unique togaDeluxe MP3 player is used to play MP3 files

Videos

* members can upload their fun/home videos and put them to various categories
* members can input external embed tags (such as YouTube, Yahoo! Videos)
* other members can view videos, vote for them and leave comments
* ability to search for video files
* ability to browse videos by categories
* all videos are converted into the FLV format during upload
* screenshots are created on the fly
* unique togaDeluxe FLV player is used to play video files

Flash Chat and Instant Messenger

* members can chat in public rooms or in club-private rooms
* members can send each other instant messages
* IM supports smileys
* members can add their friends to IM contacts lists and get instant notifications if any of them comes online

Profiles

* full control over profile questions and sections
* members can choose a preset template for their profile or create their own using HTML and CSS tags, just like they do it on myspace.com
* members can easily add sound or video to their profile, which will be automatically embedded into their profile page
* profile page includes a brief list of member's recent blogs, classifieds, events, clubs and a preview of member's photo album
* profiles can be bookmarked

Blogs

* members are not limited to just one blog and can start a blog for each topic they want to share their throughts for
* other members can post comments for each blog post
* ability to attach images to the post
* ability to personalize blog by choosing a template, modify colors, use custom CSS tags
* blogs can be bookmarked

Events

* members can announce date/time/location based events
* other members can attend events and see who's already in an attendees list
* ability to personalize event by choosing a template, modify colors, use custom CSS tags
* events can be bookmarked

Clubs

* members can create clubs with different access level: public (anyone can join), moderated (moderator approves/declines join requests from other members), private (invitation only)
* each club includes club classifieds, club events, club discussion board, club photos
* moderator of the club has an ability to manage members (delete existing members or invite new ones)
* ability to personalize club by choosing a template, modify colors, use custom CSS tags
* clubs can be bookmarked

eCards

* members can send eCards to other members of your site or to their "external" friends
* ability to send eCards immediately or on date
* senders get notifications when their eCard has been picked up by each recipient
* ability to personalize eCard by choosing a template, modify colors, use custom CSS tags
* eCards are being stored in "My Sent eCards" and "My Received eCards" special folders

Forum

* admin can create and manage forums
* members can post topics (HTML tags support, smileys)
* members can post replies to other topics

Polls

* users can create their own polls with a question and a number of answers
* other members can vote for their preferred answers and see statistics on how others have voted
* admin can approve / disapprove every new poll

Add more ...
Bulletins

• Members are able to send a message to all of their friends at the same moment. These messages will appear in a special "Bulletins Space" section.

Photo Albums

• Members can upload photos and put them to their photo albums. They can also limit access to each album for various groups of members.

Instant Notifications

• Members will see instant notifications at the right-bottom of their screen when their friend comes online, when there's a new visitor on their profile, when new message arrives and when there's a calendar reminder set for the current moment.

Geo-Positioning System

• togaDeluxe comes with a complete DB of world countries, states and cities, from which members can choose their location. Script then uses this data to calculate distance between members or return search results within specified distance.

Unique "Colorize Template" feature

• Your members can personalize their profile, blog, classified ad, event or club by changing colors of the chosen template. It's not just CSS style modifications - it's ACTUALLY colorizing images, used in a template.

WYSIWYG HTML Editor

• Well-known multiplatform HTML editor TinyMCE is integrated into all togaDeluxe modules. It will help your members to create HTML-enhanced content for their profile, blog post, classified ad or event description without making them learn HTML.

"Viewed me" section

• Members are able to see who have viewed their profile.

"Bookmarked me" section

• Members are able to see who have bookmarked their profile.

Saved Searches

• Members can save their search and be notified by email when there's a new match to their search criteria.

Address Book Import

• Members can import their contacts from Yahoo, Gmail, AOL, Hotmail, MSN and MySpace and invite them to join your site.

Joe's jist was that ad agencies need to change - that they aren't prepared for the future of advertising within social media. Here's what he says,

"In the end, social media is nothing more than a mirror of people’s real-world behavior (albeit amplified and with extreme ADD). If you’re taking steps to make your brand relevant to people in the real world (which I sure hope you are), then it’s not that big of a leap to figuring out how to make your brand relevant to people in a social media context. Social media should be a valuable tool for helping you answer that billion-dollar question of what will make your brand relevant to people, as well as the platform spreading your brand’s message as you achieve greater relevance. It’s listening and talking, instead of just talking.

Agencies certainly have the talent to listen. Some of the best and brightest are hungry to take on the challenge of building the iconic brands that shape our lives, and would love the opportunity to feed back the voice of the people they are talking to. But the current brand-agency relationship isn’t set up for this task - and, more importantly, isn’t compensated for it. Are agencies set up to have a conversation for your brand, or has a mandate to only be the brand’s mouthpiece crippled agencies from truly activating your brand in social media?

It’s this question that has led many to wonder if brands should be handling the activation of social media in-house. It is a valid point. If it’s true that brands’ participation in social media means much more than simply buying media and blasting the “big idea,” can agencies fill this role?

I believe not only that agencies can, but that they must. Because unless agencies participate in social media, their role as stewards of brands will eventually end — and their greatest fear, a future where their services are nothing more than a commoditized function performed by Google and Microsoft, (http://www.iht.com/articles/2008/06/22/business/ad23.php), will come true. If your function can be performed by a computer, it will be. Fighting this, rather than focusing on the areas that cannot be done even by the mighty Google’s algorithms, is a losing battle. The future of agencies lies in more than knowing how to get in front of the right people, but also in knowing how to talk and listen to those people to shape a brand and its message."

While I'm an advocate of what Joe is saying about social media and the commitment to it by companies, I'm confused about how an agency would change to deal with this. This is a fundamental shift in thinking.

Is an agency really set up to change from push to pull? From messaging to conversating? Why must an agency deal with this at all? It's not like advertising is going to go away. To add a social media department within the agency (essentially buying your way into social media) isn't the answer because then you've got competing factions within the agency. One that pushes messages out and one that participates in the message.

On the outside, it may seem like a good idea but as soon as one of them starts making more money than the other, agencies tend to be biased in that direction so neither the message nor the conversation works.

So then it must go in house? I don't believe that is the right call either. What I've found with in-house marketing is that it isn't strong enough or large enough to participate in the conversation. There's too much going on for a one or two person marketing department. Even larger companies are cutting the head count.

Then what is the answer? I believe social media is an entity to itself and must be treated as such. The new kind of connection agency will emerge that will consult and participate with the brand's messaging in mind - but they can't be held to the same standards as a traditional agency.

In other words, you can't punish them for finding out people think your product suck. You should reward them with finding out the insights on why the product sucks and their ideas on how you can make it better. They will keep you in the loop and connect you with your consumers and your partners.

You may think these guys and gals are just research then but research is and should be at arm's length just observing what is happening and reporting on that. Connection agencies are knee-deep with the consumer. Consumers should know that they are part of the company - transparent and authentic - and that they can help get them an answer that maybe customer service couldn't understand or deal with.

You are also in the long haul with this kind of company. This isn't an RFP type of arrangement. This isn't somebody you can throw to the curb after a couple of years - or just because you want to jump to the hottest connection company of the year. They are just as essential as your operations department.

Maybe I'm wrong about this but I think agencies aren't the right place to put this type of communication. Let them do what they are really good at...clearly communicating your message. Let the connection agency find out if it's working and if your products are delivering the goods.

Kesan pertama yang aku terima memang Facebook ini memang tidak berbeda dengan website social networking lainnya. Hanya sebagai website penghubung komunikasi dengan teman-temanku yang ada di berbagai belahan dunia. Kirim-kirim pesan, add new friend, update profile, pamer foto. Intinya gitu-gitu aja deh. Apalagi dengan tampilan front-end yang cukup membingungkan, membuat aku semakin jarang membukanya. Banyak banget menu-menu dan link yang bisa di klik, sampe sering aku kesasar gak jelas kemana dan dimana.

Tapi setelah dipelajari agak lama, ternyata aplikasi permainannya memang bisa bikin kecanduan. Gimana gak kecanduan kalau aku jadi pengen login bolak-balik trus ngecheck kondisi binatang peliharaanku dan telur-telur monster lucu yang sedang aku tetaskan. Saking banyaknya beberapa aplikasi yang pernah aku install, akhirnya aku memutuskan untuk men-delete/ remove beberapa aplikasi dan tidak lagi menambah aplikasi baru.

Kalau tidak percaya coba aja sendiri register dan bikin account kamu di www.facebook.com. Instal aplikasi yang menurut kamu paling menarik, pelajari dengan detail sampai kamu benar-benar memahami dan bisa memainkannya, dan soon or later kamu akan ikutan kecanduan .... so ati-ati aja ;-)

Al tempo stesso, ricompare dai ricordi della x-generation, dentro a una cassetta postale, un disco "vinilico" ma candido, nella sua busta di carta avana imbottita: è "il soldato marmittone". E lancia con la sua presenza il suo caveat on line. La vita resta fatta di materia. E dice: "Attento: ti aspetta una granata e non la fidanzata! Attento a te, attento a te, attento al tuo cavallo-lo, attento a te, attento a te, attento a questo e a quello-lo".

Intanto Riccardo mangia veri babà: questa è vita. Si sceglie nell'istante (anche se virtuale).

Dall'immagine tesa
vigilo l'istante
con imminenza di attesa -
e non aspetto nessuno:
nell'ombra accesa
spio il campanello
che impercettibile spande
un polline di suono -
e non aspetto nessuno:
fra quattro mura
stupefatte di spazio
più che un deserto
non aspetto nessuno:
ma deve venire,
verrà, se resisto
a sbocciare non visto,
verrà d'improvviso,
quando meno l'avverto:
verrà quasi perdono
di quanto fa morire,
verrà a farmi certo
del suo e mio tesoro,
verrà come ristoro
delle mie e sue pene,
verrà, forse già viene
il suo bisbiglio.

Ort/Berlin

Zeitraum/ab sofort

Anforderungen/Wir suchen Leute die sich eigenständig und im Team in die unterschiedlichen Bereiche
der inhaltlichen Konzeption, des Community-Aufbaus und der Projektbetreuung einbringen oder auch eigene Unterprojekte aufbauen.

Gegenleistung/Während der spannenden Startphase in den nächsten Monaten bieten wir Einblick in den Aufbau einer Onlineplattform – und hierfür Praktikumsstellen für Studenten aller Fächer, die sich für aktuelle Entwicklungen im Netz interessieren – sei es in sozialer, kultureller, wissenschaftlicher, pädagogischer, ästhetischer oder technischer Hinsicht.

Aufgabenbereiche/k.A.

Vergütung/k.A.

Arbeitszeit/k.A.

Bewerbungsschluss/Bewerbung jederzeit möglich

Besonderheiten/k.A.

Ansprechpartner/Jonas Liepmann*Schönhauserallee 53*10437 Berlin*jobs@iversity.de*01777882314

Weitere Infos/Homepage

So with the article, "Tapping The Community Pool" in the latest issue, they basically talk about how Social Communities via forums or wikis or blogs are allowing customers to help answer each other questions about products. Wow, that's so 2003.

The example they give is a pool company (www.poolcenter.com) that has a large forum with 5000 registered users. They have their techs online to answer any questions about their products but a lot of times other customers answer the question before an online tech can get to it.

I don't know if any of you have a Treo, but Palm's entire support is based in community forums and a lot of times you can't even get a tech to answer you. They just redirect you to another customer's post on how to solve a problem.

I'm a huge fan of Ning and they have two communities for support - both creators and developers. Both of these are filled with workarounds and tips from other customers.

I've always pushed for community development around any company's service or product. Now I almost always get somebody who will tell me they don't need a full blown social community - that there is too many already. The funny thing is that this is usually from someone that doesn't use any social communities. There's a cartoon out there floating around (I should have saved the link) showing a guy signing up for a social community network. Afterwards he says, "That's it. I officially have more social networks than friends."

That's probably the case for me.

I've got Facebook, my church, my wellness doctor, my family, my company, my marketing network, linkedin, twitter, and this damn blog.

Maybe you think that is too many...but I don't think so. I think we go in and out of social communities all day long - the net just made them virtual and gave them names.

A little future gazing here - but I believe that our social identities will become more and more important on the web to the fact that websites will change when we visit them depending on the profile we are using to visit them. I'm also into siteless web presence for companies (you don't need a website as much as you need a presence on many, many websites) as well but I'll talk about that in a different blog.

Wow, I've really gotten far away from my topic. What I wanted to say about the article is that they don't mention how much Google loves forums, blogs and wikis. There's a whole host of reasons that I'll explain in the future but Google digs the relevant content, the new content, the old content, all the keywords and a whole host of other things associated with these communities and there's a good chance your community will pop up before your website.

And if Google can see you, then the world can. They don't even mention that in the article.

To prove my point, search for me on Google. Don Schindler. A while back this guy with my exact same name used to dominate Google because he was a Scientologist and he wrote a few articles. But not anymore.

So this blog is a little longer than I wanted.

Remember this though, maybe you don't think a community is right for you now. Well, all I have to say is, imagine how hard it will be to start one five years from now. The web is in its infancy and you could build an established base right now.

And if you need help, MediaSauce (who I work for) can help you out. You don't have to go this alone and you'd be surprised how inexpensive it is to set this stuff up.

But you do need to understand that they probably need some love and attention.

For a small business, having a marketer is a true benefit. Most of the time it's the CEO or President or the new intern who just came on board (BTW, that is a seriously bad move - the last person I would want to be giving first impressions about my company is the new intern - no matter how cute they are).

But that marketer may need some help. This is no longer a world of brochures, radio spots, TV ads and tradeshows. Or even static brochure-like websites.

Your "new" marketer needs to understand the basics of new media - especially if you, like many others, believe that the web is the most efficient way to reach new customers and reconnect with old ones.

Your marketer is used to start and stop flight dates. They are used to working hard on brochures and flowery language or a biannual magazine and huge annual report. They may not even be used rules of social networking, blogs and forums.  They may not understand what a widget can do.

So instead of shouting at them to get these new Web 2.0 components online, maybe you should be asking the marketer what kind of education do you need before we jump in and start conversing on the net.

Let me tell you - they aren't going to get that from a one-time seminar from MediaSauce or by reading a book. They need to be immersed in it. They need to spend some time learning and USING Web 2.0 things before they start a social community or a blog or a forum.

I've set up hundreds of social tools. Some have done great and some have failed miserably. There have been almost none in between. What was the difference? The marketer behind the wheel. If he/she understood how to use the tools, how to listen to the audience and participate, the social tool flourished.

If you are thinking that you don't need these kinds of things for your business, then I wonder why you are even reading this blog. There's some irony for you.

Here's a list of things that I believe your marketer needs to know before you go Web 2.0:

1. Enthusiasm for the possibilities of the web - if they are not on board, don't force it. They will sabotage the online effort and then tell you "I told you so."
2. Learn the nuances of social networking as a person not a marketer. Social media marketing must be authentic and subtle. If you are shouting about how great you and your product are, they will black hat you in a heartbeat.  If you want to know where to start socializing, then email me and I'll tell you.
3. Learn some HTML - seriously. It's not that difficult. And it's part of the job. If they have to hunt down the web guy every time they need something done on your website then you are wasting both the web guy's and the marketer's time.
4. Experiment with different tools. There are tons and tons of great FREE resources out there. Don't buy the first one you see or use. Never get locked into technology unless you know they are stable in the marketplace (like Google). In other words, there are ways to get things done by mashing new technologies together instead of buying a custom solution. Like for instance, this wordpress site can actually be made into a normal looking website with a great CMS tool behind it.

There are many other things that marketers need now.  Don't expect your in-house guy or gal to be able to pull off every little marketing thing that comes along.

Prioritize the marketing list.  If you are updating brochures every couple of months and they are sweating over every last detail of the brochure, you might want to go digital so they can change things on the fly.

Technology is supposed to make our lives easier, right?  Well, for marketers, it makes it harder because now you guys want us to do all the new stuff and maintain the old ways of marketing.  You can't have both unless you add more hands.

Maybe this is all wrong and most marketers out there would like to keep doing the same things year after year but if you aren't doing social media now, how hard do you think this job will be in five years when you are just getting into it.  I personally like to learn when everyone else is.

What do you think?

Fox has hired online crowdsourcing firm Passenger to build an online community of viewers around Fox shows to help executives make more informed programming and marketing decisions. Passenger will help the network test programming concepts, plot direction, character evolution and marketing schemes by empowering a group of dedicated users to chime in during the development process. Passenger is one of a few cutting edge firms entertainment studios are working with to the help ping the crowd before committing millions of dollars to production and marketing budgets, (a trend I will be exploring in a panel on crowdsourcing at the NATPE LATV Festival next month.) They also recently worked with Damon Lindelof and Carton Cuse, the showrunners of ABC's Lost, to help determine which episode to submit to Emmy voters this year, (not an easy task for a serialized show.) The first order of business for Fox community members will be to offer feedback on Fox's fall line up.

I know you are looking at me and saying, "What the heck is crowdsourcing?"

Here's what Wikipedia says, "Crowdsourcing is a neologism for the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people, in the form of an open call. For example, the public may be invited to develop a new technology, carry out a design task, refine an algorithm or help capture, systematize or analyze large amounts of data (see also citizen science)."

To me, it's getting your online customers involved in whatever you are doing. There are people very interested in what you do if you give them a voice.

A lot of marketers aren't too interested in the crowd because of the work involved (communities require constant care and attention in the beginning like a new plant but once they take root you can watch them grow) and they tend to throw you curveballs. Like you swore something would work but then it didn't - as a marketer - you can blame a half of dozen different things. But with crowdsourcing and communities, you have a lot of real feedback and if they don't like your idea - then your idea sucked not the other excuses.

Anyway, I'm glad Fox is going this way with their line-up. Who knows maybe TV won't suck in the future?

What do you think?

sosial community berbasi esurat ni udh berkembang dgn 2000jt-an member hanya di asia aj blm eropa n laene..

Nah kamu sing hobi surf pasti punya kan apalagi kini udah ad fersi mobilenya.

friendster ku http://friendster.com/izzul1

apa friendster mu?

Das Studenten Ihre Fahne zeigen, kennt man ja von den vielen Partyfotos. Zur EM wird jetzt also auch noch Flagge gezeigt. Und was passiert, der Hype greift um sich, der Schneeball rollt. Bis heute sind wahrscheinlich so ca. 250.000 in der Gruppe, und alle freuen sich. Ich lebe da aber eher in Lizas Welt.

„Virtuelle Stadionchoreografie“ nennt ihr das. Selten einen schöneren Euphemismus für freiwillige Selbstgleichschaltung gehört.

Nun ist das natürlich alles nicht sonderlich schlimm, aber irgendwie komisch ist dieses automatisieret Verhalten schon. Jeder klatscht einem die Schrift „Schland“ auf die Pinnwand, weil er sonst ein Italiener ist. Also der neue Kettenbrief der Social Community.

Bis in eine große deutsche Boulevardzeitung ist die Schwarz-Rot-Geile Welle auch gekommen, warum wundert das nicht?

Was aber dann doch nicht von der Hand zu weisen ist, richtige Idee zur richtigen Zeit und die Community funktioniert besser als jede Lawine.

via Denise,

Den Ediot resp. den Begriff habe ich heute neu erfunden aber geben tut es ihn schon lange - relativ lange denke ich jedenfalls. Der Ediot ist der e(lektronische) (i) diot - als der Idiot. Ich meine das natürlich nicht wirklich böse.... aber sind wir nicht alle ein wenig süchtig nach dem e... dem Internet?

Was ich feststelle im Rahmen unseres tollen Web 2.0 Zeitalters und vorallem der Zeit der "Social Community" ist doch, dass wir genau danach eine extreme Sucht aufbauen.

Socialicing - Networing!

Um so grösser mein Netzwerk um so coooooler bin ich - oder nicht?
Ich bin Member bei XING und auf Facebook - bald auch bei petoo aber das ist eine andere Baustelle ;-)

Also um so mehr Freunde ich da jeweils habe um so cooler bin ich doch. Oder nicht? Ist es nicht wie im richtigen Leben - nur einfach e(lektronisch) oder eben online?

Und dann geht es noch darum, rund um die Uhr online zu sein und meiner Community - meinen Freunden - zu zeigen und zu sagen, dass ich ersten immer online bin und zweitens, was ich eben mache. Statusmeldung.....

- ich arbeite
- bin in der Schule
- mache Sex
- lade mir ein Sex-Video runter
- bin am surfen
- ...am einkaufen
- ...suche Gurken bei ....
- bin so geil
- Freue mich auf den Freitag, das Weekend, die Party, die EM ;-)
- usw.

Möglichst Sekundenaktuelle wenn immer möglich - und das nicht nur bei mir - wenn möglich auch bei meiner Community.

Es geht schon gar nicht mehr ohne - ohne Community und ohne das diese weiss, was ich eben jetzt mache...

Wir kennen ja das Problem der Sucht schon genüge bei Games, dem Compi ganz allgemein oder dem Web - aber heute sind wir süchtig nach Socialicing, der Community, dem Web 2.0, dem Networking.

Jeder soll jederzeit wissen was (cooooles) ich genau zu diesem Zeitpunkt genau mache.

Cooooool

Beim Durchschauen wer im StudiVZ gerade online ist, fallen einem zwei bis drei Deutschlandfahnen auf, die einen nicht vergessen lassen, dass die EM ins Haus steht. Was war nocheinmal die Europameisterschaft? Stimmt die Europamannschaft ist die Veranstaltung bei der Millionen von Menschen, die sich das ganze Jahr nicht um Fußball scheren plötzlich wieder für Fußball interessieren. Naja das ist übertrieben. Sie interessieren sich für Ergebnisse...

Wichtig ist, dass Deutschland gewinnt und man dabei biertrinkend und Fahnenschwenkend durch die Stadt fahren kann. Plötzlich kann der verkappte Deutsche wieder Schminke im Gesicht tragen, seine Fahnen schwingen und öffentlich die Nationalhymne singen ohne schief angeschaut zu werden. Das sind die Wochen der Möchtegernfußballfans & Premierehooligans.

Erinnert irgendwie an Fasching / Fastnacht / Karneval, die Woche der unansehnlichen Menschen. Endlich darf man lächerlich gekleidet durch die Straßen ziehen ohne doof angeschaut zu werden.

Ist ja auch alles okay, aber wenn ich dann am Nachmittag ins StudiVZ gucke und solche Bilder sehe, dann wird mir doch schlecht. Fast jeder hat irgendwo in seinem Profilbild eine Deutschlandfahne oder Türkeifahne oder Kubafahne (das find ich übrigens cool ;o)). Was soll das? Kann man sich nicht des Fußballs erfreuen ohne seinem Nationalpatriotismus jetzt solch lächerlichen Ausdruck zu verleihen? Lasst uns doch einfach Fußballfeiern - vielleicht wollen unsere Profilbilder auch gemeinsam feiern - und ihr tauscht sie gefühllos gegen Fahnen aus... Wegwerfgesellschaft... "Kann man gerade nicht gebrauchen, werf ich weg - und wenn die EM um ist, dann ist das Bild wieder gut genug..."

Bald ist wieder alles vorbei, die Jubelzombies, die wochenlang durch die Straßen gejubelt sind, tauchen dann wieder in der Realität auf und fragen sich: "Wie, ich bin arbeitslos?". Dann heißen Autokorsos wieder Stau, Public Viewing heißt dann wieder Videoüberwachung und der einzige, der noch eine Fahne vor sich herträgt ist dann Gerhard Mayer-Vorfelder.

Like nowadays it's very easy for people to bluff, to portray fake personality as in this busy world no body have time to think about other persons' qualities his/her personality.... people like to meet different types of people without revealing their true selves.

Now the question is how will you know the person??

Fast forward two months later. The players reconvene to discuss progress. No My Space page has been launched yet. "The agency is working on it, and we'll get a look any day now." More pressure is applied to just get something out there. "Everyone in the organization needs to be on it!"  A suggestion is made to give everyone a small slice of the page and that should do it, right?

The above hypothetical conversation is being repeated in meeting rooms all over corporate America. It won't end well. The community is not a company web site, or another surface for plastering the marketing flavor of the month. I put forth that social media is, in fact, closer to architecture than it is marketing or advertising.

Architecture is born of pragmatism. To be successful it must be built on a foundation of the necessity to serve people. Those not open to theoretical thought might want to skip to the next paragraph. Online community is a manifestation of dependent origination. This concept holds that all beings exist in relation to other beings. Everything is linked in an intricate web of causation and connection. Nothing exists in a vacuum. In this view, a greater emphasis is placed on the interdependent relationships between individuals than on the individual in isolation. Whew, that's out of the way.

Does this mean that marketing dot points and advertising banners are off limits? Well not exactly, but they certainly need to evolve beyond the intrusive, shouting, stone age tactics marketers employ today.

People own the web. At least for now. We need to keep tabs on how Washington rules on net neutrality. If people want the corporate spiel they will fire up their browser and type in your URL. Once they do that all is fair game on your turf, but beware. Or is it be aware? The consumer is on to your little games. Most likely what they will do after reviewing your brilliantly crafted HTML is ask the community for their opinions. Many in body, one in mind. No amount of money can buy or influence what's said in the community (for long). The currency in this world is connected to how someone, or a collection of someones (your company) behaves. Oh, and one more thing. It's really strict.

Culture Flow: A Social Influence Marketing Framework

Humans want to connect with other humans by communicating what's important in their lives. Each of us traverses life in their own unique way. But there are countless points of commonality experienced during the course of an ordinary day. Have you ever been driving your car or surfing the web with no one else around, and you wanted to share it with someone? Of course. You probably shared at the water cooler or on the phone with a friend later that day. An online community gives us a way to put those experiences on the web where our friends can see it. It's a window into our life, but we are the one who decides when to open it.

So what should we do about those corporate types that are so very far behind the curve? I'm not advocating we ignore them. Their desires are genuine and objectives sound. They also hold the positions of power and got there because of an impressive track record. They're smart, so we must convince them. Consider this.

• Create a monitoring tool to help you listen to the groundswell. The community knows all. Shouldn't you listen?
• By listening you will learn. Learning makes you smarter. Smarter increases your chances of success.
• Think like a media company. ABC TV has a Lost Facebook page, not an ABC Facebook page. Identify pockets of passion in your companies' products. What resonates? Why?
• Resist the standard marketing dribble.
• Tap your internal research or insights team. BTW, they are the ones that are closest to the truth about consumer intent and behavior.
• You must connect the somewhat abstract community world to stock price or other profitability measures. The sooner you can get that on paper with sound business metrics and projections the better. Safety tip: don't even think about skipping this step!
• Build a mother ship community on your web site. That's the center of your universe. You must have this or you will spend lots of time and money chasing the influencers who are already visiting your web site and waiting for you to launch a place for them. Duh.
• Don't try to build this internally. Time waits for no man and funding is a premium.
• Make real estate investments with the big community players now. Facebook, My Space, etc., those are the planets that will orbit within the solar system of your company.
• Focus on the products that the community is passionate about. Remember it's about people not the company.
• Watch what others are doing with community. Look outside your vertical. No one knows all. We learn by doing and watching each other.
• Create an internal community on your own intranet. Harness the power of all the people who work for you who are already participating in the groundswell.

It doesn't matter how large or small your company is today. Online community is a level playing field. But it must be architected for the people. It's not traditional marketing. The benefits will come if you do it right.

View and download the full PowerPoint presentation, Culture Flow: A Social Influence Marketing Framework from slideshare.net here.

Ob ein Blog, ein Wiki oder ein Forum ins Netz gestellt wird, ist heute nur eine Frage der Findigkeit. Kosten sind dank Open Source nicht das Ausschlaggebende - sofern Zeit nicht als Aufwand verrechnet wird.

Online Communities in Form eines Forums können mit Hilfe von phpBB kostenlos kreiert und auf beliebigen Servern installiert werden.

Der freie Markt - dessen Teil Sie sind - entscheidet dann über den Erfolg, der nicht unbedingt monetär sein muss. Mit steigenden Nutzerzahlen aber durchaus werden kann, es aber eben nicht muss, da die Publicity weitere Wege des Gewinns eröffnet.

Wenn das nicht wahrlich demokratisch ist, was dann? Wo ist eigentlich das frei zugängliche Forum Deutschlands, der EU oder der Welt, indem in jeder Sprache für alle verständlich diskutiert werden kann?

„In Online-Kampagnen in sozialen Netzwerken entsteht immer ein Dialog zwischen dem Werbetreibenden und seiner Zielgruppe. Das kann verschiedene Formen haben: ein tatsächlicher Dialog, ein Wettbewerb oder ein Gewinnspiel. Auf jeden Fall geht es darum, eine Interaktion, eine Einbindung oder eine Begegnung mit der Marke herzustellen“

Sagte Joel Berger, Deutschland-Chef von MySpace

Ich habe ja die StudiVZ Schnitzeljagd schon hier [1][2]begleitet, die Idee ist ja auch nicht schlecht, die Ausführung war dann aber eher Langweilig. Aber wie dem auch sei, letztlich deutet alles in die gleiche Richtung. Mit Bannern oder Textanzeigen kommt man nicht wirklich weiter. Auch wenn jetzt – dem personalisierten Gedanken sei Dank – neben der Gruppe „Ballermannfreunde“ eine Mallorcareise angeboten wird, die goldene Lösung ist es bei weitem nicht.

Gespräche sind das Marketing der Zukunft. Nichts ist so effizient, nichts so zielgruppengerecht, nichts so überzeugend wie eine persönlich ausgesproche Empfehlung für eine Marke, ein Produkt, eine Idee.

So heißt es auf der Seite von Mavens, doch dafür müsste man auch ein wenig ins Risiko gehen, auch mit Kritik gut leben können, und auch vernünftig damit umgehen. Wenn Firmen versuchen, durch Merhfachpostings Kritik zu entwerten, schießen Sie sich in den meisten Fällen selber ins Knie. Das Echo bei der „Enttarnung“ wird in keiner Weise mehr zu handhaben sein. Daraus resultiert m.E. eine völlig neue Kommunikationspolitik im Netz, die sich durch Nähe und Offenheit kennzeichnet.

Welche Barrieren bei den Unternehmen noch niedergerungen werden müssen zeigt z.B. auch das Beispiel Adical.

So konnten wir bisher noch niemanden für das unserer Meinung nach immer noch gute Konzept der kommentierbaren Banner gewinnen, und die wenigsten Unternehmen sind derzeit flexibel genug, um für Blogs angepasste Kampagnen zu entwerfen.

Die Idee von Mavens und Adical geht wohl in die richtige Richtung, wobei wahrscheinlich noch keiner wirklich sagen kann, welche Formen sich durchsetzten. Es wird also noch einige (Werbe-)Versuche geben, die verpuffen werden.

[Update] Natürlich sollte ebenfalls noch das Beispiel Grey (via Indiskretion Ehrensache und dem werbeblogger) als Negativbeispiel dienen. Und die sollten es ja eigentlich wissen...

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Click Here to sign up! Remember it's FREE! ]]> http://nummer15.wordpress.com/?p=121 Tue, 06 May 2008 09:44:04 +0000 nilsn http://nummer15.wordpress.com/?p=121 Im Moment schreibe ich ja eher nicht mehr so viel, was einerseits am Zeitmangel liegt, was aber auch wieder ein Schwachsinnsargument ist. Ich müsste mich halt mal wieder richtig ransetzen, aber im Moment verbringe ich die Zeit lieber mit dem Lesen als mit dem Schreiben, entspannt im Moment einfach mehr.
Ein weiterer Punkt ist, dass mein Internetzugang nicht so sauber läuft, da fühlt man sich teilweise wie ein Franzose dem man das Baguette weggenommen hat. Aber lange Rede kurzer Sinn, wird halt wieder ein wenig verlinkt.

Bei ConnectedMarketing gibt es eine sehr schöne Zusammenfassung der "Studie zu Werbung und viralem Marketing in Social Communities" von der Tomorrow Focus AG. Teilweise ist es mit meinen Empfindungen deckungsgleich. Das bei StudiVZ und Co. „gechattet“ wird ist mir aus eigener Erfahrung bekannt, auch wenn es nicht sonderlich Komfortabel ist, viele Kontakte haben halt keine alternative. So geht dann Nachricht um Nachricht hin und her.
Flash-Layer nerven mich auch, Banner sind mir eher egal. Hier also auch Deckungsgleichheit. Wo wir gerade bei Bannern sind, mir passiert es in letzter Zeit sehr oft, dass ich Damenbademoden und -unterwäsche von Tchibo offeriert bekomme. What’s up with personalized advertising? Ich meine, ich freu mich ja über die Bilder, aber die Frauen kann man ja nicht erwerben, oder?
Den Rest gibt’s in der Studie, oder halt bei ConnectedMarketing.

Wer sich ne Hand voll Dollar verdienen möchte (genauer 5000 €), sollte sich mal bei AGENDAPOP umschauen. Auf diesen Blog bin ich über ein Pingback aufmerksam geworden, was ich nicht bereue. Wer thematisches Interesse mitbringt, sollte diesen umgehend seinem Reader vorwerfen.

„73 Prozent der Internet-User lesen Blogs - für 48 Prozent gehören sie sogar zum regelmäßigen, wöchentlichen Medienkonsum.“ Bewegungsmelder/ JvM;

Hättet Ihr auch nicht gedacht? Gesehen beim Bewegungsmelder, aus einer Studie von Universal McCann (Studie hier). In Deutschland sieht es wohl noch ein wenig anders aus, trotzdem kommen die Zahlen für mich recht unerwartet.

So, habe ich mir wieder ein paar Zeilen zusammen geklöppelt.

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Je moet wel wat jongeren-Frans kennen.