Blogs about: Segmentation
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Targeted Social Media
This article’s title really intrigued me: Trust-Based Targeting. Hmmm. Now, as a direct marketing and analytical specialist, I’m an expert in targeting. I’m aware of the wide array… more »
Analyze Your Customers
GE Aligns around Core Industries: Infrastructure, Finance, Media
endoru wrote 1 day ago: GE Aligns around Core Industries: Infrastructure, Finance, Media From GE Press Releases July 25, … more »
E-Marketing Segmentation
Suzanne Obermire wrote 1 week ago: May, 2008 It’s more important than ever Marketing Sherpa recently held their e-mail marketin … more »
New Venture for RRW!
Suzanne Obermire wrote 1 week ago: March, 2008 We wanted to share our new adventure–one that we’re sure brings lots of valu … more »
Direct Marketing Segmentation Ideas
Suzanne Obermire wrote 1 week ago: January, 2008 As we work with our clients, it becomes more and more apparent that having a segmentat … more »
Targeting Essential to Viral Marketing
Suzanne Obermire wrote 1 week ago: October, 2007 As savvy direct marketers, we know that one of our basic principles is effectively tar … more »
Create Profit Through Effective Segmentation
Suzanne Obermire wrote 1 week ago: May, 2006 As database marketers, we are firm proponents of customer/prospect segmentation. We have h … more »
Advanced Segmentation
Suzanne Obermire wrote 1 week ago: April, 2005 How many of us know exactly what our customer base looks like? We’ve do … more »
Targeted Social Media
Suzanne Obermire wrote 1 week ago: This article’s title really intrigued me: Trust-Based Targeting. Hmmm. Now, as a direct mark … more »
can specialist email marketing services boost your business?
Adi Toal wrote 3 weeks ago: Email marketing is still one of the best ways to communicate and to build a relationship with your c … more »
Social Marketing
Asif wrote 3 weeks ago: Social marketing is the planning and implementing of programs designed to bring about social change … more »
Qualitative research
Neil wrote 3 weeks ago: One of the many things I took away from Mex 2008 was the importance of using qualitative research to … more »
Services Marketing
Asif wrote 3 weeks ago: Services have moved to the forefront of business landscape. those who were once considered as big ma … more »
Set Analysis Part 5a: Custom Groups in WebIntelligence
dtaylor92 wrote 1 month ago: I recently had a customer who was in the process of migrating from a legacy version of Microstrategy … more »
Set Analysis Part 4b: Creating FreeHand SQL or Importing
dtaylor92 wrote 1 month ago: A less common way to create sets is to create sets is through free-hand SQL. Normally you will want … more »
Set Analysis Part 4a: Creating Visual Sets
dtaylor92 wrote 1 month ago: I’ve decided it’s probably a good idea to break down these tutorials a bit. Although I … more »
New segmentation algorithms at CVPR 2008
Christian Laforte wrote 1 month ago: By Christian Laforte CVPR 2008, the leading computer vision research conference, is starting tomorr … more »
Set Analysis Part 3b: Creating Sets In BusinessObjects
dtaylor92 wrote 1 month ago: w that we’ve spent some time with sets, it’s time to begin to see the technology in acti … more »
TV content - Product Innovation sorely needed
Gaurav wrote 1 month ago: I am surprised at the lack of innovation amongst supposedly a very creative group - TV content maker … more »
Marketing Planning
Asif wrote 1 month ago: Some of the most successful businesses exist today because many years ago they offered the right pro … more »
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