romain-jerome « WordPress.com Tag Feed

the emperor's new ... watch

markmeynell — Fri, 23 May 2008 07:26:38 +0000

Well, I ask you. Fancy a watch that doesn't tell you the time? Well, check this out..

Day & Night

World First – An exceptional timepiece that does not indicate the time! With no display for the hours, minutes or seconds the Day&Night offers a new way of measuring time, splitting the universe of time into two fundamentally opposing sections: day versus night.

A new interpretation of Time based around two Tourbillons operating sequentially. The Day Tourbillon operates during the day, defining the wearer’s period of activity, and stops after twelve hours, handing over to the Night Tourbillon dedicated to man’s own private sphere.

An avant-garde approach, that is different and even disturbing. Surely the ultimate luxury would be to take one’s time?

But the best thing about this has to be what Yvan Arpa (the Chief Executive of makers Romain Jerome) said about it all:

Anyone can buy a watch that shows time, but only a discerning customer can buy one that doesn't.

Couldn't have put it better myself - except I'd substitute discerning with 'gullible'.

HT to last week's Private Eye Pseuds Corner

Un orologio informativo

Alessandro — Sat, 10 May 2008 11:32:53 +0000

L'orologio in questione è prodotto dalla Romain Jerome (casa della rinomata terra di orologi, la Svizzera) e è stato chiamato dai suoi creatori "Day&Night".
Perchè questo nome? Perchè come specificato dalla casa produttrice questo aggeggio ha una sola funzione, ossia indicare l'alternanza tra giorno e notte.

La cosa assurda è però una sola: il prezzo. Questo gioiellino è venduto alla modica cifra di 300.000$.

Quindi, per riprendere quelli che Luciana Littizzetto ha detto a Che tempo che fa domenica scorsa, questo orologio non ti dice solo se è giorno o notte. Ti dice anche che sei un coglione!

The $300,000 watch

such1213 — Sun, 27 Apr 2008 07:02:58 +0000

If money was no object, would you spend $300,000 for a watch that doesn't tell time? I think most of you would probably say no to this statement but what if I told you that the watch changes the way you look at the day and "treat time". The watch is shown below and is made by Romain Jerom, the watch maker famous for using metal from the Titanic on each of his watches.

The watch believes in telling time in a rather binary fashion. You can tell whether it's day or night. The reason why this watch is so complex, as shown in the picture above, is because it uses a tourbillon to differentiate the 12 hours of working time (i.e. day) versus the 12 hours of non work time (i.e. night). The user can specify different panels/components to place in each category.

The real kicker though.....the watch was sold it 48 hours after it was released....talk about high demand to not wanting to know what time it is....

You can check out more here: http://www.romainjerome.ch/en/les-inatendus/day-and-night-en.aspx

Just my $300,000...

-SD

This is Stretching It or Proof that "Good" Design Sells

megantower — Sun, 27 Apr 2008 06:13:38 +0000

Apparently there's a WATCH that sells for $300,000. Dude, Good Design sells, right?

Here's the thing. It doesn't tell time.

Damn straight. It's a day-night watch. It can tell you whether it's day or night. I guess if you're stuck in, say, Ministry of Love or something that might be useful. Those Oceanians probably work ridiculous hours and that may be useful...

Anyway, the point is is that this watch, no matter how pretty it is and how many pieces of the Titanic it contains (true!), it still can't tell you the time and it costs more than some people's homes. Get a load of that.

This guy is rolling in the money. It sold out minutes after its launch.

Romain Jerome Five Black Tourbillon

marko — Sat, 08 Mar 2008 14:23:20 +0000

Romain Jerome presenta un orologio dall’immagine austera e marziale, forse anche troppo. Il Five Black Tourbillon, appartenente alla collezione Titanic DNA, è prodotto in edizione limitata di 9 pezzi e monta il calibro BNB1000RJ, 19 rubini, 21.600 alternanze l’ora, meccanico a carica manuale con gabbia del tourbillon alle ore 6, riserva di marcia di 120 ore (5 giorni). La cassa, di 46 mm di diametro, è in acciaio, la lunetta in ceramica nera, il quadrante in fibra di carbonio.

Titanic DNA

Dr. Goulu — Thu, 14 Jun 2007 14:15:43 +0000

Romain Jerome a frappé très fort en présentant à BaselWorld une série de montres utilisant des matériaux remontés de l'épave du Titanic.

Du point de vue marketing, c'est génial et extrêmement efficace : tous les journaux plus ou moins spécialisés en ont publié des photos, et tous les sites et blogs sur l'horlogerie ont abondamment commenté l'événement.

Jusqu'ici je trouvais le design de cette montre un peu ambigu : la boite est très réussie avec ces pattes qui maintiennent la lunette rouillée sur une base futuriste, mais le cadran me semblait trop classique, trop dépouillé. La série n'incluant pas (encore) de complications (quantième ou chrono seraient les bienvenus), je ne lui avais pas consacré de temps jusqu'ici.

Mais tout a changé lorsque j'ai vu le modèle avec tourbillon :

Ca change tout : la montre entière semble surgie des profondeurs, avec son petit coeur doré qui palpite depuis un siècle. Génial ! Il y en aura 2012 exemplaires en vente dès octobre 2007, reste à trouver les quelques $100'000 qu'elle va couter.

Autre solution, attendre que W. se fasse vraiment voler la sienne et la racheter sur eBay parce que:

quelqu'un qui porte une Timex à $50 devrait passer un examen avant d'avoir le droit de porter une montre suisse
le gars qui la lui piquera risque de la trouver tellement rouillée qu'elle ne sera peut être pas chère ...