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Ethanol a winning bet!

thetruthwriter01 — Fri, 25 Jul 2008 01:35:39 +0000

My Big Biofuels Bet

The road to energy independence starts in a cornfield in Nebraska. Venture capitalist Vinod Khosla explains why he’s betting on biofuels.

IT MAY SURPRISE YOU TO learn that the most promising solution to our nation’s energy crisis begins in the bowels of a waste trough, under the slotted concrete floor of a giant pen that holds 28,000 Angus, Hereford, and Charolais beef cattle. But for some time now, I’ve been searching for a renewable fuel that could realistically replace the 140 billion gallons of gasoline consumed in the US each year. And now I believe the key to producing this fuel starts with cow manure – because this waste powers a facility that turns corn into ethanol.

I’m standing on a grassy hill in the middle of an 880-acre commercial feedlot just outside Mead, Nebraska, which is a long way from my home turf of clean labs and wood-paneled conference rooms in Silicon Valley. In front of me are four open-air cattle sheds. Each is the width of a giant barn and a full half-mile in length. From up here, they look more like jumbo-jet landing strips than animal pens. Beyond the sheds are several hundred acres of cornfields, from which much of the animals’ feed is harvested.

It may look like a typical, if huge, cattle feedlot – but for the glittering white four-story structure below that resembles the Centre Pompidou in Paris. Indeed, until recently this operation just off Mead’s County Road 10 was not unlike any other finishing ground for Nebraska’s beef cattle: a last stop before the abattoir. But starting in November, Oscar Mayer will no longer be the marquee product here. A company called E3 Biofuels is about to fire up the most energy-efficient corn ethanol facility in the country: a $75 million state-of the-art biorefinery and feedlot capable of producing 25 million gallons of ethanol a year. What’s more, it will run on methane gas produced from cow manure. The super-efficient operation capitalizes on a closed loop of resources available here on the prairie – cattle (fed on corn), manure (from the cows), and corn (fed into the ethanol distiller). The output: a potential gusher of renewable, energy-efficient transportation fuel.

Of course, 25 million gallons of ethanol is a drop in the tanker when it comes to our 140 billion-a-year oil habit. And ethanol itself is a subject of controversy for all sorts of reasons. Many of the criticisms, while true in some small ways, are aggressively promoted by the oil lobby and other interested parties in an effort to forestall change. Most are myths. Challenges certainly exist with ethanol, but none are insurmountable, and – with apologies to Al Gore – the convenient truth is that corn ethanol is a crucial first step toward kicking our oil addiction. I believe we can replace most of our gasoline needs in 25 years with biomass from our farmlands and municipal waste, while creating a huge economic boom cycle and a cheaper, cleaner fuel for consumers.

Which is why this Mead, Nebraska, farm is so exciting to me: The ethanol made here is not only clean but also cheap – this is perhaps the first ethanol plant to achieve both. More important, it is an early demonstration of the great potential of biohols – liquid fuels derived from biomass for internal combustion engines. The facility is the first data point in what I call the biohol trajectory. (See “March of the Biohols,” page 143.) Like Moore’s law, this trajectory tracks a steady increase in performance, affordability, and, importantly, yield per acre of farmland. A number of biohols appear along this performance curve, among them corn ethanol, cellulosic ethanol, higher-energy-content butanol, and other biomass-derived fuels that are even more energy-rich than butanol. We’ll see fuels with higher energy density and better environmental characteristics, and we’ll develop engines better optimized for biohols. Ethanol and the newer fuels will yield better fuel efficiency as innovations like higher compression-ratio engines make their way into vehicles. In addition, we can count on the emergence of complementary technologies like cheaper hybrid vehicles, better batteries, plug-in hybrids, and more efficient, lighter-weight cars.

But the single most critical variable in the biohol trajectory is the coming rise in the number of gallons of fuel produced per acre. As we migrate from biomass derived from corn to biomass from so-called energy crops like switchgrass and miscanthus, I estimate that biomass yield will reach 20 to 24 tons per acre, a fourfold increase. At the same time, new technologies will enable us to extract more biohols from every ton of biomass, potentially to 110 gallons per ton. The result: We’ll be extracting 2,000 to 2,700 gallons of fuel per acre (as opposed to about 400 gallons with today’s technology). With better fuels and more-efficient engines improving mileage by about 50 percent, we can safely predict a seven- to tenfold gain in miles driven per acre of land over the next 25 years. Given this biohol trajectory, a future of independence from gasoline becomes not only possible but probable. And the trajectory begins with garden-variety corn ethanol.

We learned to formulate corn ethanol way back – it’s nothing more than moonshine. What makes the E3 Biofuels facility so novel isn’t its spectacular equipment but the way the equipment is fueled. The most important structures here happen also to be the least beautiful: a pair of four-story, 4 million-gallon fuel tanks, each filled to the brim with cow manure. Historically, ethanol plants were fired by coal or natural gas. But methane, produced from manure, powers this operation. Not only do no fossil fuels go into the plant, very little pollution comes out. It’s nearly a closed energy loop (some corn has to be bought from other farms).

E3 Biofuels achieves what’s known as a positive energy balance. For every BTU of energy used to run the ethanol plant, five BTUs are produced. A typical corn ethanol plant produces 1.3 to 1.8 BTUs for every BTU of fossil fuel input, including the energy required to grow the corn. (Gasoline has half the efficiency of corn ethanol, producing 0.8 BTUs for every BTU input.)

Here in Mead, almost nothing goes to waste: Components of the corn kernel that aren’t good for ethanol – the protein – are valuable additions to the cattle feed. The biodigestor waste left after methane production from cow manure is processed to produce ammonia fertilizer for the cornfields. The system is also environmentally friendly. Normally, groundwater pollution from cattle feedlots is a serious problem. But the process of producing fertilizer from the cattle manure keeps the phosphates out of the groundwater. Significantly, the energy system also prevents the venting of methane into the atmosphere, which is notable because methane is 23 times worse than carbon dioxide as a greenhouse gas. Another benefit: Even under a blazing mid-August sun, I can barely smell the cattle.

I BECAME FAMILIAR with ethanol in 2003, when a business plan for a startup called BCI (now known as Celunol) crossed my desk. I had begun to look into alternative fuel technologies, but I couldn’t get comfortable with the economics of some of the trendy clean-energy technologies like hydrogen fuel cells.

I was impressed with Celunol’s technology for producing cellulosic ethanol (made from the cellulose, or “stalk,” of a plant rather than the sugar or starch “seed”), but I didn’t think the business was commercially viable. Still, I couldn’t bring myself to toss out the plan. It sat on a corner of my desk for nearly 18 months while I read everything I could about petroleum and its alternatives and what it would take to produce a replacement fuel for gasoline from a renewable resource.

In 2004, I began hearing about the ethanol market in Brazil, where the government had been unsuccessfully promoting ethanol cars. Consumers wanted a car that could use the much cheaper ethanol fuel but were reluctant to get locked into using ethanol only. When a car that offered the choice of either gasoline or ethanol as a fuel was introduced in 2003 by Volkswagen, sales took off, far surpassing expectations. Today, more than 70 percent of new cars sold in Brazil are so-called flex-fuel vehicles, which can run on gas or ethanol; three years ago, less than 4 percent of new cars were flex-fuel vehicles.

Brazil’s example made me think that replacing oil in the US was plausible, perhaps even possible. How, I wondered, could the possible be turned into the probable? Naturally, the US market is significantly different from Brazil’s. US consumers use six times as much oil as Brazilians per capita. Brazil gets its ethanol from sugarcane, but the US can’t grow much sugarcane (which has an exceptionally high energy efficiency) in our climates. Still, considering the technological creativity and capital at our disposal, I felt certain that the most powerful country in the world could achieve something a country with an economy one-eighth our size had successfully embarked on.

The business opportunity loomed as large as anything I’d ever seen. The key to turning the possible into the probable – and dislodging the oil companies – would be to convince Wall Street that there were substantial profits to be made. To me, it seemed ethanol and other biohols could eventually replace all our gasoline needs – and they would not need subsidies to outcompete fossil fuels. Just because ethanol gets subsidies doesn’t mean it needs them. Biohols were the only kind of alternative energy that I believed met two essential criteria: They would scale to solve a material problem, and they could economically compete with fossil fuels without subsidies. In 2004, I formed Khosla Ventures. One of our early investments was Celunol.

WHEN IT COMES TO TECHNOLOGY, the best way to change the world is not by revolution but by evolutionary steps. Change must follow from step to step, from innovation to innovation, as technology matures, each step justifying its economic viability and attracting investment. So while ethanol may not be ideal, I’m convinced it’s the best first step on the biohol trajectory. Ethanol offers one thing no other oil substitute can: a clear path from where we are to where we hope to be.

There are other scenarios we can imagine – say, wind-driven hydrogen generators powering our cars – but they are just that: blue-sky flights of imagination from academics and dreamers with no notion of reality. Then there are those tunnel-vision skeptics who refuse to believe that there is a trajectory to energy independence. I invite those folks to sit on the sidelines and watch the show or to go work on a better solution. Twenty-five years ago such doubters were dismissive of personal computing, the Internet, and biotechnology.

Ethanol is the first step on the biohol trajectory for three reasons. The first is economic: Ethanol can be produced and sold cheaper than gasoline. Most ethanol facilities can produce their fuel for about $1 a gallon – almost half the production cost of gasoline. And innovative producers like E3 Biofuels claim to make it for 75 cents a gallon. It’s true that American ethanol today benefits from agricultural subsidies for corn farmers. I would like to eliminate ethanol subsidies gradually in conjunction with the removal of tariffs on imported ethanol. For kicks, we might consider removing the substantial direct subsidies to oil, too. Free markets demand level playing fields.

Meanwhile, ethanol at the pump can be relatively cheap. Recently, in Aberdeen, South Dakota, E85 – a blend of 85 percent ethanol and 15 percent gasoline – was selling at gas stations for just $1.95 a gallon. Wal-Mart is now considering selling it. Imagine if every Wal-Mart offered $1.99-a-gallon fuel! The switch to cars and trucks that can run on E85 would be relatively economical, too. There are already 6 million such flex-fuel vehicles on the road in the US. It costs a paltry $35 to make a new car capable of handling both ethanol and gasoline.

The second reason is scientific: New breakthroughs make it eminently feasible to scale up ethanol to national and even global proportions. Today, corn yields about 400 gallons of ethanol per acre of cropland. While corn yields will increase over time thanks to genetic modification (a new variety from Monsanto may yield 750 gallons per acre), corn can get us only so far. The real promise for ethanol lies in cellulose, which can be derived from plants like switchgrass and miscanthus, a tropical grass native to southeast Asia. Cellulosic ethanol technology promises to deliver as much as 2,700 gallons per acre by 2030. This is the key to achieving scale, substantially lower costs, and manageable land-use scenarios. Biotechnology, plant breeding, chemical process technologies, synthetic biology, energy crop engineering, systems biology, computational modeling, and new fuel chemistries will all offer tools, approaches, and possibilities for improvement. Failure to use them will be a failure of imagination.

The third reason is pragmatic: Ethanol is already here – and in use! We know how to produce it, we know how to distribute it, and we already have cars that can use it. So why reinvent the wheel? Today in the US, there are 925 stations that dispense E85. Expanding that number to just 20,000 would be sufficient to make E85 broadly available – an investment I estimate at much less than a billion dollars. Just the subsidy decrease I have proposed would more than pay for this infrastructure. The sooner E85 corn ethanol primes the alternative-energy pump, the sooner we can progress to the next steps on the biohol trajectory. Several entrepreneurs are already working on cheaper, more energy-efficient biofuels that will ultimately replace corn ethanol. Mascoma, one of my investments, is developing new cellulosic ethanol technology. Richard Branson’s Virgin Group is engineering an ethanol-like fuel robust enough for jet engines. Greenfuel Technologies is harnessing algae farming for ethanol and biodiesel production. Human genome pioneer J. Craig Venter is busy developing a synthetic chromosome that may be able to produce ethanol. Another Khosla Ventures company called LS9 is applying synthetic biology to produce a new biofuel.

All of these fuels will be derived from biomass, share similar manufacturing and distribution processes, and power improved internal combustion engines, so all of them will benefit from the trailblazing, market acceptance, and established infrastructure of corn ethanol.

There is a problem, however. There are folks who don’t want us to have cheaper alternatives, at least not quickly. With the oil companies and their nearly unlimited financial and political resources fighting the development of new fuels, and in the absence of any sort of national Manhattan Project for energy, a new Silicon Valley of energy development has yet to get off the ground.

The oil interests fought the increased mileage requirements for new cars and trucks. They lobbied Congress for tax breaks and environmental waivers. Oil companies have received direct subsidies that add up to more than $120 billion, according to the General Accounting Office, and substantially more in indirect subsidies. When the EPA decided that the lead in gasoline was a serious health hazard and pushed for its removal, the oil companies spent millions fighting the change.

Today they are fighting for waiver from MBTE pollution liability and avoiding responsibility for carcinogenic benzene in our air. When municipalities in California decided to purchase cleaner natural gas buses, the diesel industry sued to block the switch. At every turn in the history of our oil dependence, the oil companies have spent their considerable fortune to make sure that we as a nation remained dependent on oil. They did this in large part by lobbying Congress, by providing congressmembers with large amounts of campaign cash, and by trying to suppress cleaner, cheaper alternatives to oil. I hope they realize soon that alternative energy is a major business opportunity for them.

In November 2005, at the invitation of a number of environmentalists, economists, and the National Resources Defense Council, I agreed to support California ballot measure 87, which will be put to voters in the November 7 statewide election. The measure proposes to charge oil companies a fee on oil they extract from California state lands. (Oil companies pay such a fee in every other major petroleum-producing state. They are fighting hard not to pay their fair share in California.) The proceeds – estimated at $4 billion by 2017 – will principally go toward reduction of petroleum use and to promote research in alternative energy technologies at universities.

Critics of Prop 87 like to point out that Khosla Ventures stands to benefit financially if the measure passes. I have committed to donate all of my profits from any company that receives money from this initiative just so we can focus the campaign on the real issues.

More than a million Californians signed the petitions to put Proposition 87 – the Clean Energy Initiative – on the California ballot. If enacted, it’s estimated that the measure will reduce the state’s dependence on oil by 25 percent over the next 10 years. But the money put into alternative energy research will benefit not only California but the whole nation. Besides providing a role model, California’s reduced oil demand will decrease gas prices nationwide. The technologies and companies that emerge will change the US and the world, making clean technology economical everywhere. Prop 87 will not raise gas prices as the oil companies would have you believe. Market forces ensure that world oil prices, not production costs in California, determine gas prices. Besides, the California attorney general has confirmed that Prop 87 makes it illegal for oil companies to raise gas prices or pass the fee on to consumers. The US Supreme Court has already ruled that states can prohibit oil companies from passing drilling fees on to consumers. But oil company dollars in a massive advertising campaign will try to scare consumers into believing otherwise.

The oil companies are hiding behind the moniker Californians Against Higher Taxes, a group funded almost completely by oil companies and that has so far taken in more than $30 million to campaign against the measure. It’s going to fight Prop 87 tooth and nail. Prop 87 is clearly the David in the fight against Goliath. We have no illusions about what we’re up against. We have 138,000 troops in Iraq, gas is $2.85 a gallon, and 90 percent of Californians live in places that don’t meet federal air quality requirements. And global oil production can’t keep up with rising demand from countries like India and China.

By forcing the oil companies to finally pay their fair share, Proposition 87 will help launch the next Silicon Valley phenomenon, the Googles and Yahoos of clean technology. These new energy companies will go on to create jobs, wealth, and economic growth everywhere. And they will help change the planet’s destiny.

IN THE CORNER of an unmarked warehouse tucked away in an industrial neighborhood north of Denver, a new company called Kergy has what is, to my knowledge, the first anaerobic thermal conversion machine (which explains why Khosla Ventures is a seed investor). It’s a 6- by 4-foot contraption that stands about 8 feet high. It looks vaguely like a souped-up potbellied stove. But it runs cleanly enough to operate indoors.

Kergy’s machine is special because it makes cellulosic ethanol through anaerobic thermal conversion rather than through fermentation or acid hydrolysis. It does not need organisms or enzymes to do its work. Biomass is heated in an oxygen-free environment to produce carbon monoxide and hydrogen. Once that happens, “the world is your oyster,” says Bud Klepper, the engineer who invented this device. The carbon monoxide and hydrogen are then reconstituted into various alcohols – like ethanol. Better still, fermentation and acid hydrolysis can take days to occur, but thermal conversion breaks down organic matter and converts it to ethanol in minutes.

And here’s the really exciting part: Because all organic matter contains carbon, Klepper can make ethanol out of cellulose or any form of organic matter. This means the usual suspects such as corn, switchgrass, sugarcane, and miscanthus but also any waste product such as wood chips, paper pulp, cow manure, and even human waste. Municipal sewage has been tested already, as has hog manure. “We could double the ethanol output of the Mead facility,” Klepper says. It’s a big leap forward on the biohol trajectory, and it is right in front of us.

In back of Kergy’s warehouse, workers are busy putting the finishing touches on a beautified and expanded version of his original thermal convertor. The new one is made out of lustrous red I-beams, shiny metal tanks and coils, bright blue metallic joints, and a porous metal-grating floor. The whole thing is 14 feet high, 40 feet long, and 25 feet wide and is capable of producing 15,000 gallons of ethanol a day. And the machine can be scaled for far more capacity.

And cost is a big advantage. “Our ethanol from biomass should be competitive in costs with corn ethanol,” says Kergy CEO Mitch Mandich, who gave up several CEO opportunities

at large public companies to run Kergy. The technology is exciting enough that Arie Geertsema – director of the University of Kentucky’s Center for Applied Energy Research and formerly managing director of the corporate R&D Division of Sasol, the most experienced gasification company in the world – was excited enough by the technology to give up his position and join Kergy.

Mandich and his team are right to be enthusiastic. Ethanol – and soon cellulosic ethanol and its successors – offers not only a cleaner, cheaper alternative to gasoline but one that’s made in America. The environment can no longer sustain fossil-fuel emissions, and the US economy and foreign policy would be far better off without our dependence on foreign oil.

We don’t need far-off technologies like hydrogen fuel cells to achieve a future that is more environmentally and economically secure. And we don’t have to pay more for cleaner transportation energy. We have the fuel in ethanol, and we have the technology to produce it, the distribution systems to move it, the pumps to dispense it, and the cars to run on it – all in place and ready to go today. The doorway to a future with fewer economic and environmental risks is before us. All we need do is step through it.

Vinod Khosla (www.khoslaventures.com/resources.html) is a founder of Sun Microsystems. He was formerly a general partner at Kleiner Perkins Caufield & Byers and is currently a partner at Khosla Ventures.

http://www.wired.com/wired/archive/14.10/ethanol_pr.html

Environmental Testing Engineer, Aldermaston, UK

nuclearvacancies — Tue, 22 Jul 2008 13:06:24 +0000

Environmental Testing Engineer

Our client is seeking an Environmental Testing Engineer to undertake and / or support laboratory experiments and formal trials.

Location

Aldermaston

Salary

Competitive salary depending on qualifications and experience

Job Responsibilities

To undertake tasks associated with conducting experiments or formal trials, or in support of these activities, taking into account the requirements of safe systems of work and the hazards of materials.

To become familiar with the latest environmental testing techniques, the associated test equipment and plant, the control systems and instrumentation.

To ensure that responsibilities with regard to the Company’s Environment, Health, Safety, Security and Quality Standards are met and understood.

To act as a member of the Environmental Testing Groups within the facility.

To undertake data reduction of experimental results to allow use in, and comparison with, computational results and the assessment of component behaviour.

To issue results as reports and presentations.

To evaluate test equipment, control systems and instrumentation and recommend enhancements as appropriate.

To contribute to the development of validation experiments.

Depending on experience, to provide advice on environmental testing matters and to represent the Environmental Testing Groups at meetings.

To participate in continuous professional development.

Please contact ERS on 44 (0) 1454 203 460 to register your interest in this position.

Environmental Testing Engineer, Aldermaston, UK

nvas — Tue, 22 Jul 2008 13:06:24 +0000

Environmental Testing Engineer

Our client is seeking an Environmental Testing Engineer to undertake and / or support laboratory experiments and formal trials.

Location

Aldermaston

Salary

Competitive salary depending on qualifications and experience

Job Responsibilities

To become familiar with the latest environmental testing techniques, the associated test equipment and plant, the control systems and instrumentation.

To ensure that responsibilities with regard to the Company’s Environment, Health, Safety, Security and Quality Standards are met and understood.

To act as a member of the Environmental Testing Groups within the facility.

To undertake data reduction of experimental results to allow use in, and comparison with, computational results and the assessment of component behaviour.

To issue results as reports and presentations.

To evaluate test equipment, control systems and instrumentation and recommend enhancements as appropriate.

To contribute to the development of validation experiments.

Depending on experience, to provide advice on environmental testing matters and to represent the Environmental Testing Groups at meetings.

To participate in continuous professional development.

Please contact ERS on 44 (0) 1454 203 460 to register your interest in this position.

Les efforts quotidiens

orvert — Mon, 21 Jul 2008 14:17:37 +0000

Un geste répété jusqu'à ce qu'il devienne réflexe, et le tour est joué: nous voilà sur la bonne route. Et en bonne compagnie.

Get in Shape, Fashionably – Every Woman’s Dream Come True!

fitnchic — Sat, 19 Jul 2008 18:59:38 +0000

FitnChic.com has been launched with the intention of sharing incredible ideas on getting in shape without losing focus on style for women of all ages. It has very interesting articles on fitness and fashion to provide something new to the novice as well as the fashion forward.

There articles, which are to the point and offer useful insights, are arranged under various categories like Diet, Exercise, Skin Care, Hair Care, Nail Care, Wardrobe, Accessories and Makeup.

There are also sections where readers can start a discussion, share tips & tricks and provide product reviews. Readers can also share their success stories and get famous!

All the articles are based on the personal experience of the author who, after a lot of struggle with weight and self-image related issues, has successfully managed to get back in shape while staying healthy and fashionable. In the process she has learnt what’s good for the body and how style can be achieved without compromising personal health and well being. She hopes to share her secrets with all the women and motivate them enough to take care of their health and looks. She is confident the results will be fantastic! The goal is to make every woman feel special!

The articles have been written in a very friendly tone with good humor to make each one an interesting read. Here are the links to two articles from the many available at the website:

Exercising - When's the right time?

Dress Size - just another number

Ryanair to cut costs - Operations at seven airports ended

Airline Blogger — Fri, 18 Jul 2008 20:20:04 +0000

Rising gas prices seems to be affecting every airline in the world. Ryanair, Irish airline based in Dublin, recently announced the following cost cutting initiatives -

Temporarily closing airport operations - Operations temporarily ended at Seven Airports - Basel, Budapest, Krakow, Palma, Rzeszow, Salzburg and Valencia.
Capacity Cuts at others - The airline is cutting down on 14% of its flights in/out of London's Stansted Airport this winter from 1850 to 1590 a week. British Airport Authority (BAA), owner of the airport, is charging 15% higher for the year (there was a 100% increase last year). Stansted per passenger charges have gone from £5 to £12 over the last five years. Resulting from this cutback, Stansted will lose 90,000 passengers (worth £8m)
Grounding Airplanes - Ryanair is grounding 20 of its airplanes this summer

From Telegraph -

Ryanair's chief executive Michael O'Leary said: "These winter schedule cutbacks, which are significantly greater
than those of last winter, show just how damaging the BAA airport
monopoly has become to consumers and the best interests of London, UK
tourism and the economy generally."

Layoffs hit Sony Ericsson

Dan — Fri, 18 Jul 2008 19:38:55 +0000

Sony Ericsson has reported an operating loss of $3.1 million in the second quarter, a huge change from Q2 last year where the company posted a profit of $500 million.

As a result, the company has announced that it will be reducing it's workforce by roughly 2,000 people worldwide over the coming year to try and turn things around.

The slowing economy combined with strong offerings from RIM and Apple aren't helping much.

Sony Ericsson chief Dick Komiyama says "our target is to achieve a reduction in operating expenses of 300m euros annually, with the full effect expected to appear within a year...the meausures we are taking are aimed at becoming a faster, more agile and more cost efficient organization that can continue to create innovative products that excite customers."

[Via CrunchGear]

Newsflash: California's Green Building Standards Landmark Approval

deansguide — Fri, 18 Jul 2008 18:28:59 +0000

Reuters.com published this deansguide article in Environment-Business section July 18, 2008

In a landmark decision, California became the first state in the country to approve green building standards. In Matthew Yi's excellent San Francisco Chronicle article, the new green building standards will

". . . cut energy and water usage, a move that officials say will help the state meet it's ambitious goals to curb greenhouse gas emissions."

Building Requirements

California Building Standards Commission requires all new construction, including commercial, residential, schools and hospitals:

1. Reduce energy comsumption by 15%

2. Reduce water usage by 20%

3. Reduce water for landscaping by 50%

Voluntary participation begins July 1, 2009.

For more information on how to reduce your greenhouse gas emissions go to Reduce-Your-Greenhouse-Gas-Emissions wiki

What's Hot in Storage -- Spending Less

storageoptimization — Fri, 18 Jul 2008 18:16:12 +0000

Byte & Switch has once again released its "Top 10 Storage Startups to Watch" for 2008, and it's definitely worth a read. My company Ocarina Networks was on that same list last year, and so I can say with confidence that they got it right at least once before.

As reflected in this year's list, data reduction technologies continue to be hot. Makes sense in a down economy that anything that increases capacity will continue to get budget dollars. As we're finding, dollars for stuff like Ocarina is already there in every data center’s budget – it’s just listed as disk expense. We're not only ahead of our revenue goals for our storage optimization product launched in April, but we’re having to triple the size of our sales force to keep up with demand.

If you have planned to buy 100 TB of disk, and can spend half as much for an optimization solution that shrinks your files that means you don't have to buy any disk at all. A win all the way around. While Ocarina started out with wins in large web sites – where the fastest year-to-year storage growth is taking place – we’re now seeing installs in life sciences, energy, movie studios, and finance.

The chief takeaway from what I've seen: some nice-to-have new technologies may be facing a tough summer with an economic downturn, but data reduction scores high on both saving money and green IT, and is likely to stay strong, or maybe even move up in priority, during a down cycle in storage spending.

Introduction to Probably No One

quantumstart — Fri, 18 Jul 2008 15:22:04 +0000

Hi.

My name is Guy. I like to make websites.

What I don't like, however, is making websites the way other people want me to make them. Why don't I like that? Because other people are weird and sometimes sticky. Maybe it's also because I like to be my own boss, and because I have a deep, long-established trust in my own judgement in the area of web development. It's mostly the sticky part, though.

I've been making other peoples' websites the way other peoples want for not actually very long, but I already know, deep down in my face somewhere, that it can't go on this way forever. I love what I do, but I have to do it for myself for it to really feel right. That's probably a sentiment shared by many other faces who have a job working for someone else; especially a creative job.

So I want to make some websites for myself. And I want to make money with them. Because I need to eat. But that's not the only reason.

The Purpose

I really like making really cool stuff. Business websites and static information portals are great, and very important parts of the internet, but I get very bored very quickly if I'm the one who has to make them. I want to make stuff that doesn't just come straight from the desk of the editor. I want to make stuff that enables people to connect and use the internet in ways that foster a free exchange of ideas and content. My ultimate goal is to make an impact on the relationship between science and the average person. We have a worldwide network of computers talking freely to each other, and we can barely hear any real information over the clamor of millions of random videos of cats.

The Problem

Another thing I have in common with most of the faces of the world is a natural talent for beautiful, masterful, exquisitely crafted procrastination. This problem, of course, comes from an even deeper need to be completely devoid of motivation for the majority of my waking hours. In the past, my projects have only existed in my head. I want to do so many things, but I never even get started. I just don't know where to go, what to do first, how to prevent my ass from being thoroughly sued off, etc.

The Solution?

Enter this blog. I hope to fix this part of the problem by laying out all my dreams and desires in text form for the whole internet (or at least a very very very very very very small part of it) to read. Hopefully I'll actually make a little progress; and maybe being able to see, in blog form, where I've been and how far I've come will give me an extra antiprocrastinatorial boost to get me to the next step.

That's also where you come in, Internet. I'll inevitably be asking a whole lot of questions over the course of writing this blog, and I'm counting on you to at least make fun of them, if not answer them.

The Secret

I won't be sharing a lot of details, personal or otherwise, on this blog. It's not that I don't want anyone to find out who I really am, but I'd rather not have this come off as a marketing device like so many other "lol I'm making a thing, come read about it" blogs definitely are. This is purely a tool to get myself started and to keep myself going through the process. Maybe it'll also help someone else who wants to join the festering zombie mob of web start-ups. That's assuming I succeed, of course.

My name isn't really Guy, and I probably won't reveal what my project actually is. That will most likely be pretty hard to keep up while still providing enough information to be worth reading, but I know I'll think of some way to drive all of you with me to my destination without passing any recognizable landmarks.

So hello, and thanks in advance for reading, Internet.

- "Guy"

Cadeaux et offres réservés à la Suisse (5)

siams — Thu, 17 Jul 2008 19:55:00 +0000

Voici une sympathique lettre reçue de Whiskas® et de la Coop, afin de prendre des nouvelles de notre chaton devenu grand...

Ce courrier incluait également un bon Coop pour un emballage Whiskas® Adult valable jusqu'au 31 décembre 2008 ; à échanger gratuitement contre 4x100g Sachet ou 1kg de Nourriture sèche.

Alors, elle est pas belle la vie (de chat) ? Mille mercis encore à l'enseigne et à la marque :)

Take it and Run with it

yp2m — Thu, 17 Jul 2008 13:25:05 +0000

When you get a rate break in golf, take it and run with it. In organizing our charity golf tournament on August 10th, 2008, I've been talking with Nevada Bob's Golf and Golf Town, two of the bigger players in retail golf equipment and apparel in the city. Nevada Bob's Golf, especially at the Signal Hill location has been very easy to deal with and has provided free golf towels and umbrellas for our charity giveaway. Golf Town, however has not been so generous. They rely on their corporate donation desk to decide whether your charity event deserves support or not. In our case, they exceeded their donation allocation this year and declined our request.

In light of my situation, I decided to work with Golf Town to get a reduction on products for future golf tournaments or bloggers like you. They would not commit to a percentage-off arrangement but is trying hard to win me over as a corporate customer. I will keep you in the loop if I set up anything with them that is worth sharing with you.

I do have a coupon that I will share with you on our website in the near future. It is a coupon that will save $10 off your first $25 order. Remember the words 'Ball Bucks' and when you see it on our site, take it and run with it. That's almost a 50% off coupon on your first order.

Security tip-- turn off the preview pane

techpaul — Wed, 16 Jul 2008 17:29:59 +0000

A recent article on scam spam (e-mail) prompted a reader to send in this good question,

Hi Paul --
You wrote "... don’t even open e-mail from unknown sources.. doing so can/will mark your e-mail address as a “live” person, ...".
How do we delete without opening a specific email message? Even while deleting in bulk the first email in the highlighted selections opens. I'm using Outlook Express. Thanks for your help!

What is being referred to is the feature common to e-mail clients called the "Preview Pane".

Dear Reader--
You're correct that most webmail settings, and e-mail clients, (by default) have what is called a "preview pane", which opens the first (topmost/most recent) e-mail in your Inbox, and shows you the first few lines of the e-mail. Yes.. this will trigger whatever the spammers/hackers are using to verify receipt (such as downloading an invisible jpeg). Because of this, I always turn the Preview Pane off.
To do this in OE, click on the View menu and select Layout.
Then in the Preview Pane Properties, uncheck the "Show preview pane" checkbox.

BTW-- by exploring Properties/Options/Settings/Preferences (different names for the same thing), you can disable the preview pane in every e-mail viewer.. Hotmail, Thunderbird, etc.

Tip of the day: While many people find the preview window a convenient way to skim their incoming mail, using it automatically opens your machine up to security risks (especially if you are allowing HTML, and/or images, as the OE pictured above does) and tells anyone who's interested that yes, your.name@isp.com is a valid address.. suitable for spamming.
I advise disabling the feature, and doing without the 'speed enhancement' of previewing. Doing so will reduce the amount of spam you receive, and close the door on one of the methods hackers can use to infect your machine.

Today's free link: (For Mac) Evernote is the ubiquitous notetaking/data capture utility, and I was please to find it for Apple machines/devices. From site: "Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at any time, from anywhere."

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Sony announces 80GB "Core Pack" PS3 for $399

Dan — Tue, 15 Jul 2008 21:06:35 +0000

At E3 today Sony announced that it would begin shipping a new PlayStation 3 SKU called the "Core Pack" in September that will feature an 80GB hard drive and sell for $399.

That would make it the same price as the 40GB version is now. No mention of a price cut for the 40GB version so it looks like Sony will most likely just be replacing the 40GB version with this one.

[Via Reuters]