Blogs about: Pr For Small Biz

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Five Things PR is Not

For all the discussion on what public relations can do for your bottom line, I think it’s helpful to put to rest some notions that PR is a cure-all for getting the word out about your business. … more »

What's All the Hoopla?

Five Things PR is Not — 2 comments

hooplamedia wrote 1 week ago: For all the discussion on what public relations can do for your bottom line, I think it’s help … more »

Tags: Marketing Communications, media, PR for non-profits, PR Resources, Press Releases, Public Relations, Publicity

Hit Me With Your Best Shot: When Media "Hits" are Hard to Come By

hooplamedia wrote 2 weeks ago: So what happens when you’ve sent out press releases, pitch e-mails and done your “call d … more »

Tags: Press Releases, PR Resources, Public Relations, Media training, PR for non-profits, Publicity, Marketing Communications, media

Should PR Replace Advertising If You're On a Tight Budget? — 1 comment

hooplamedia wrote 4 months ago: The answer to that common small business question is a resounding N-O! In my humble opinion, one com … more »

Tags: integrated communications, Marketing, Marketing Communications, media, Media Relations, PR for non-profits, PR Resources, Public Relations, Publicity

Videos for Websites

hooplamedia wrote 4 months ago: I’m really excited about a new business venture that I’m engaging in with two really gre … more »

Tags: PR Resources, PR for non-profits, Marketing Communications, Products, Video, Websites, videos for websites, Promotional Video, Small Business

Defining the Terms: The Differences Between PR, Marketing and Advertising — 1 comment

hooplamedia wrote 5 months ago: If you’re a small- to medium-sized business, I bet you’ve asked yourself, “What i … more »

Tags: Crisis Communications, integrated communications, MarCom, Marketing Communications, media, Media Relations, PR for non-profits, PR Resources, Press Releases

Five Ways to Resolve to Make PR a Top Priority for Your Biz — 2 comments

hooplamedia wrote 6 months ago:   Happy New Year, everyone! We all know that the business of publicizing and promoting your busines … more »

Tags: Press Releases, PR Resources, Public Relations, PR for non-profits, Publicity, Marketing Communications, MarCom, Journalism, media

Concise, Usfeul Info from... the Government?

hooplamedia wrote 6 months ago:   I Just came across a pretty nice website outlining the elements of a responsible press office. Fo … more »

Tags: Press Releases, PR Resources, Public Relations, PR for non-profits, Events, Crisis Communications

Big Ups to My PR Homies — 1 comment

hooplamedia wrote 6 months ago: I just wanted to take a moment to acknowledge some really great communications pros who have influen … more »

Tags: PR Resources, Public Relations, PR for non-profits, Publicity, Marketing, Books, media

So You Want to be on Oprah?

hooplamedia wrote 7 months ago:   People often ask me what it takes to get on Oprah. I’ve been very fortunate in my PR career … more »

Tags: PR Resources, Public Relations, Media training, PR for non-profits, PR, Media Relations, Publicity, The Oprah Winfrey Show, Oprah

Listen Up, Lawyers!

hooplamedia wrote 7 months ago:   Admit it. If you’re an attorney, you know how difficult it is to prep a client to go on the … more »

Tags: PR Resources, Public Relations, Media training, Law, preparing clients for interviews, attorneys and the media, reporting court cases, Legal, Lawyers

Presentation Training for Execs of the Future

hooplamedia wrote 7 months ago:   On Saturday I had the distinct pleasure of speaking to a group of sixteen year-old girls who are … more »

Tags: Public Relations, Media training, Girls, Education, technology, Non-profits, Public Speaking, presentation training, One Laptop Per Child project

The 1-2-3s of Distributing a Press Release

hooplamedia wrote 7 months ago: OK– so maybe it’s more like the 1-2-3-4-5s of distributing a press release. For the novi … more »

Tags: Press Releases, PR Resources, Public Relations, PR, Press Release Distribution, news coverage, PR for small businesses, Journalism, Media Relations

Media Training: What You Don't Know Could Definitely Hurt You

hooplamedia wrote 8 months ago:   When we think of the idea of media training, our minds might float to the boring, hostile,  or d … more »

Tags: PR Resources, Public Relations, Media training, Media Relations, press interviews, media interviews, Interview Techniques

Is Getting a Media "Hit" The Goal or the Tool?

hooplamedia wrote 8 months ago: Sometimes clients and publicists focus so much on getting any coverage they can, they miss the point … more »

Tags: Press Releases, Public Relations, PR, Media Relations, Publicity, communications strategies

Top Five Characteristics of the Perfect PR Client

hooplamedia wrote 1 year ago: You spend a lot of time figuring out what sort of vendors you need to help support, manage and grow … more »

Tags: PR Resources, Public Relations

Inexpensive Way to Get Your Press Release Out

hooplamedia wrote 1 year ago: I wanted to pass along a pretty good way to get your press release out on some search engines for a … more »

Tags: Press Releases, PR Resources, Public Relations