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How to Build a Hype Machine: The Starbucks Pumpkin Spice Latte Campaign

If you aren’t in to Starbucks, which I realize many aren’t, or you aren’t into twitter, tumblr, pinterest,  and the like…. then maybe you haven’t seen the blitz that is the Starbucks marketing efforts to promo the Pumpkin Spice Latte. 1,537 more words


What I Pinned Wednesday

Happy, happy Wednesday! It’s already starting to feel like fall here in Toronto and I for one am pretty excited. While I’ll miss all my summer loves like fresh berries, peaches, picnics in the park and outdoor movies, I’m anticipating the cooler nights and pumpkin delights. 259 more words

What I Pinned Wednesday