Blogs about: Pharmaceutical Marketing

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Consumer health revolution

riksta wrote 1 month ago: In 2007, 143 million adults in Europe searched for healthcare information. That’s just part of … more »

Tags: datamonitor, Digital Marketing, Healthcare, healthcare marketing, John Perkins, lucentis, Rapp Collins Consumer health

Medicines that Only Work because of Marketing

gimme2minutes wrote 4 months ago: Seems to me that pharmaceutical companies’ advertising budgets are beginning to rival those of … more »

Tags: Vytorin, drug regulation, FDA, medicine does not work, pharnaceutical advertising, ask your doctor, self diagnosing

Will e-Marketing (in the Pharmaceutical Industry) one day replace the role of the personal seller, as the NHS continues to evolve?13 comments

imrie wrote 5 months ago: Above is the working title of my dissertation. I am hoping it will generate a range of debates form … more »

Tags: Marketing, Emarketing, Health Care, e-marketing, Ebusiness, The NHS, pharma marketing, 1169817, CRM Pharma

The revolution in prescribing will not be bloody or violent

Gavin Atkin wrote 8 months ago:   Pharmafocus has just published a feature I wrote on the changes currently taking place in pre … more »

Tags: Freelance, Gavin Atkin, medical journalist, medical writer

The latest developments in pharmaceutical marketing1 comment

Gavin Atkin wrote 8 months ago: Recent features on pharmaceutical marketing: •UK clinical trials: on the mend?, Pharmafocus featur … more »

Tags: Freelance, Gavin Atkin, medical journalist, medical writer

Rejection of Schizophrenia Pill is Schizophrenic1 comment

mikebert wrote 12 months ago: According to an article by Lisa Rapaport for bloomberg.com, Wyeth’s new schizophrenia drug w … more »

Tags: Psychiatry, schizophrenia, Pharmaceutical Industry, Zyprexa, Eli Lilly, drugs, Anti-psychotics, diabetes, Wyeth

The Drug Marketing Machine

mikebert wrote 12 months ago:   Why are medical doctors allowing themselves to act as part of the marketing machine of the p … more »

Tags: Direct To Consumer Advertising, Psychiatry, dianetics, Depression, drugs, Citizens Commission On Human Rights, L. Ron Hubbard

Would You Trust the Next Wonder Drug?

mikebert wrote 1 year ago: Why you should never trust new wonder drugs By Dr. David Healy A drug company was last week accu … more »

Tags: Psychiatry

PANORAMA: SECRETS OF THE DRUG TRIALS

mikebert wrote 1 year ago: RECORDED FROM TRANSMISSION: BBC ONEDATE: 29:01:07 JEREMY VINE: Hello, I’m Jeremy Vine and this … more »

Tags: SSRI, Pharmaceutical Industry, Seroxat

Another Pharmaceutical Firm Under Federal Suit for Cheating the Government

mikebert wrote 1 year ago: Federal prosecutors filed a lawsuit against Boehringer Ingelheim Roxane Inc. and related entities, a … more »

J&J Sued by Texas in Whistleblower Case on Marketing (Update1)

mikebert wrote 1 year ago: Summary of a story by By Rob Waters for Bloomberg: Dec. 28 — A Johnson & Johnson unit misl … more »

Tags: Pharmaceutical Industry, Zyprexa, Eli Lilly, whistleblower suits

Confessions of a Former Lilly Drug Sales Rep1 comment

mikebert wrote 1 year ago: These are some astonishing revelations made by a former Lilly drug sales representative about the co … more »

Tags: Zyprexa, Eli Lilly


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