Blogs about: Paul Guyardo

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Advertising is Local

DirecTV CMO, Paul Guyardo was quoted in Adage as saying: “Three years ago, the marketing strategy was pretty much to have this one national marketing strategy. The reality of it is that the comp… more →

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Advertising is Local

Nick wrote 2 months ago: DirecTV CMO, Paul Guyardo was quoted in Adage as saying: “Three years ago, the marketing strat … more →

Tags: creative versioning, Local Marketing, Industry News, CMO, Directv


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