osocio « WordPress.com Tag Feed

How One Non-Profit Re-defines the Art of Story-Telling

socialbutterfly4change — Mon, 07 Jul 2008 23:25:01 +0000

[wp_caption id="attachment_318" align="alignright" width="200" caption="Eglantyne Jebb"][/wp_caption]

Have you ever heard of Eglantyne Jebb?

Yea, me either. Until my friend Marc over at Osocio emailed me about a new stunning campaign: Lessons in Leadership. Made by the non-profit organization Save the Children for our Australian friends, the campaign highlights the story of Eglantyne Jebb, her mission and her legacy citing:

"A women born over a century ago, that you've probably never heard of, and whose achievements you will never forget."

In brief, Eglantyne Jebb wrote the book Cambridge, a Study in Social Questions in 1906 based on her research and experiences. The book was well before its times and reflects many modern social marketing themes. Jebb went on to found the International Save the Children Union in 1919 and became a leading proponent for children's rights.

A major cornerstone of Jebb's work was her insistence of a planned, research-based approach to social welfare, war relief efforts and primarily children's rights. She drafted the main declarations necessary for the international community to put priority on children's rights. Later, these declarations and the Children's Charter Jebb drafted became known as the Declaration of the Rights of the Child and was adopted years later by the League of Nations.

This interactive story takes you on a journey through 12 lessons in leadership, while also sharing with you the story of Eglantyne and how one individual can make a difference. I could describe more of the story, but the video does a much better job. Enjoy!

Campagne contre les agressions verbales

sylvain — Fri, 27 Jun 2008 09:58:23 +0000

via Osocio.

Osocio - Social advertising and non-profit campaigns from around the globe

thebemusedcapybara — Sun, 22 Jun 2008 17:55:17 +0000

I recently came across this site: http://osocio.org/

It is a website that I am currently quite fond of. It's all about interesting advertising, combined with activism, making for ads about things that matter. In Osocio's own words:

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.

One of their most recent blogposts includes this powerful and shocking ad:

WWF

marco valenti — Fri, 30 May 2008 09:35:00 +0000

Agenzia: Ogilvy, India

via.

Louis Vuitton a favore della campagna in Darfur

marco valenti — Sun, 04 May 2008 12:16:49 +0000

RIcevo da Marc van Gurp e pubblico con grande piacere la campagna a favore del Darfur sostenuta da Louis Vuitton. Maggiori informazioni possono essere lette sul blog di Osocio o sul sito http://www.nadiaplesner.com/.

Welcome to the Neighborhood!

socialbutterfly4change — Thu, 10 Apr 2008 03:51:02 +0000

As a part of my blog, I am launching a "Blogger Neighborhood Series."This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to 'Get to know your neighbor,' this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Each week a different blog/blogger will be featured. We begin with our friends over at Osocio, with its founder Marc.

Blog Name: Osocio

Blog Topics: Social Advertising and non-profit campaigns from around the globe.

About the Author: Osocio is made by nine professionals, all working in the advertising and marketing industry. The people behind Osocio are not important, it's all about the work that is shown

If you could live on any street, what would that street be named? Howtogetoutofherelane =)

Who would be your dream real-life neighbor? I would live between Lance Armstrong for a daily cycle ride and Nick Cave for daily inspiration and for borrowing his suit now and then. :-)

Why do you blog? It all started as a personal collection, from founder Marc, that highlights the social advertising arena. The blog form was just a coincidence. It could be any form and depends on how you define a blog and a website. Osocio is a showcase which encourages comments and interaction.

What inspires you to blog? My own curiosity. And my way to fight against indifference.

If you customized your own license plate, what would it say and why?
I hate driving.

What's currently your favorite social media application our blogger community should utilize more? Twitter. You can follow Osocio at @osocio.

What's your favorite blog post and why?

As a libra it's hard to choose, so I take three:

http://osocio.org/message/de_mond_gesnoerd

I was totally surprised by the perfect use of the media in this one. It was one of the first ever posted on Houtlust, the preamble of Osocio, and is written in Dutch. The artwork shows a dessident from Belarus. The mouth covered with tape explains all.

http://osocio.org/message/holy_shit

I'm used to all kind of shock-advertising, but this one from Brazil is one of the few which makes me really cry, especially the last mentioned video.

http://osocio.org/message/in_my_language/

A real eye opener. It's about an autistic women, and we can learn from her that there are many ways to communicate.

***

As a huge fan of social advertising myself, here is one of my favorites in terms of how its powerful message combines with the video's images. Titled: Stop the Bullet.

Come back every Thursday to see whose been nominated as the next Blogger Neighbor you need to know ;)

***

As a fan of social advertising, here is one of my favorites in how the message and video combine to share a powerful message. Titled: Stop the Bullet.

Amnesty International: Beijing 2008

marco valenti — Tue, 11 Mar 2008 10:52:22 +0000

Artwork made by Melanie Drent from Studio Mel.
Copy:” In the name of ensuring stability and harmony in the country during the 2009 Olympic Games. The Chinese governement continues to detain and harass political activists, journalists, lawyers and human rights workers.”

via.

Stop alla prostituzione dei minori

marco valenti — Thu, 24 Jan 2008 13:28:32 +0000

Ancora una volta i volti sono i protagonisti di una campagna sociale. In questo caso l'immagine gioca un bellissimo parallelo tra il prima ed il dopo di buona efficacia. La campagna è stata promossa dal dipartimento Unifem di Singapore (Singapore department of Unifem, United Nations Development Fund for Women).

Agenzia: Bartle Bogle Hegarty, Asia, Singapore
Creative Director: Todd Waldron
Art Directors: Ross Ventress, Ian Perkins
Copywriters: Todd Waldron, Marthinus Strydom
Fotografo: Yang Tang
Casa di produzione: Groovy Studio

via.

The end of the world

marco valenti — Wed, 16 Jan 2008 14:04:17 +0000

Greenpeace presenta una campagna che anticipa uno scenario apocalittico, quello della fine del mondo.

via.

Cancro infantile

marco valenti — Fri, 21 Dec 2007 15:50:35 +0000

La AECC, ha promosso un portale per informare anche sulle patologie cancerogene infantili. Questo è lo spot di presentazione del nuovo sito.

Il cancro alla mammella si può curare

marco valenti — Fri, 21 Dec 2007 15:46:54 +0000

Con questo messaggio ho presentato pochi giorni fa la campagna di AECC, oggi vi presento anche lo spot realizzato in occasione della giornata contro il cancro alla mammella ricorsa lo scorso 19 ottobre.

via.

Amnesty

marco valenti — Fri, 21 Dec 2007 15:35:03 +0000

Posto la nuova campagna inviatami da Marc van Gurp, che ormai non ha più bisogno di presentazioni, realizzata da Amnesty Austria.

La versione tedesca

Agenzia: Demner, Merlicek & Bergmann, http://www.dmb.at/
Cliente: Amnesty International
Creative Directors: Florian Nussbaumer, Tolga Büyükdoganay
Art Director Tolga Büyükdoganay
Copy Writer: Florian Nussbaumer
Fotografo: Joachim Haslinger
Retouching: Rotfilter

via.

Ransom notes, una provocazione?

marco valenti — Wed, 19 Dec 2007 16:02:08 +0000

Il bravissimo Marc van Gurp, fondatore di Osocio, che tante volte ho apprezzato nelle pagine di questo blog, ha presentato una campagna del NYU Child Study Center sui tema del disordine mentale infantile. La campagna è nata con lo scopo palese di provocare e suscitare un dibattito sul tema. Che ne pensate di questo stile?

Agenzia: BBDO

via.

Vi presento anche altri soggetti trovati sul sito dell'associazione che vi invito a visitare.

Bentornato Marc Van Gurp

marco valenti — Thu, 06 Dec 2007 15:14:14 +0000

Arrivo con qualche giorno di ritardo per salutare il ritorno on line di Marc Van Gurp. Era troppo che mancava la sua presenza e finalmente ora è tornato ad essere protagonista nel panorama dei blog che si occupano di comunicazione sociale. Una differenza rispetto al grande Houtlust c'è, ma solo nel nome: Osocio.org.

Perfetto stile web 2.0, si è arricchito di contributi e di collaboratori, con la solita marcia in più. Per me è un riferimento unico ed un grande insegnamento.

Bentornato Marc.

E' arrivato Osocio.org, la nuova creazione di Marc Van Gurp!

paolo.ferrara — Tue, 04 Dec 2007 23:11:41 +0000

Post insolito per Campagne Sociali. Nessuna campagna da mostrare, nessun commento da fare. Solo un caloroso saluto al ritorno nella blogosfera di Marc Van Gurp.

Senza di lui, senza il suo mitico Houtlust, Campagne Sociali non esisterebbe e probabilmente non esisterebbero molti altri blog.

Oggi Marc è tornato con Osocio.org, grafica web 2.0, maggiore spazio ai contenuti e, sopratutto, un'opera davvero collettiva che riunisce valenti blogger da tutto il mondo, compreso il "nostro" Gillo Cotrupi.

Nessun dubbio: basterà qualche giorno a Marc e compagni per ritornare a essere la voce più autorevole del Social Advertising in tutto il mondo.

Welcome back Marc

too late

Cis — Fri, 09 May 2008 11:04:18 +0000

Nu stiu de ce n-am facut conexiunea pana acum, ca doar this is what I wanna do in life... Licenta pe social ad campaigns. Acuma o sa stau sa ma dau cu capu' de pereti ca nu m-am gandit cand trebuia. Well it's too late now. Just like:

If it takes you too long to find it, it may be too late.

I found it, but it took me a while (originalul e fara cuvantul incercuit, of course). La celelalte nici nu m-am mai obosit. I got it. It's too late.