Blogs about: Online Media Planning

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Google Enables Third Party Tracking For Their Content Network

This is great news! Google’s content/ad network that allows advertisers to run banners across many publishers has been a very consistent sources of resume submissions in many media campaigns. Up… more »

Tales From the Digital Side

Google Enables Third Party Tracking For Their Content Network

Laura wrote 1 month ago: This is great news! Google’s content/ad network that allows advertisers to run banners across … more »

Tags: Interactive Marketing, Return of Investment, Digital Marketing, Metrics

Second honeymoon for me and the Internet. — 1 comment

szielie wrote 5 months ago: It has been a tough week in my world of online media planning and buying! Two campaigns were set to … more »

Tags: Online Marketing, online media buying, RICH MEDIA, Blog, videos, beyond the click through

Search Engine Marketing Is Not That Hard — 2 comments

Laura wrote 7 months ago: Yup, you heard me right. I’m getting sick of vendors and industry experts presenting search en … more »

Tags: Interactive Marketing, Interactive Recruitment, Digital Marketing, Search Engine Marketing

Behavioral Targeting - What Recruitment Advertisers Should Know — 5 comments

Laura wrote 7 months ago: It’s been a long, long time since I had the time to blog. My poor neglected blog has been the … more »

Tags: Interactive Marketing, Interactive Recruitment, Digital Marketing, Behavioral Targeting, recruitment advertising

Go-Go-Gadget! Google to Offer Gadget Ads

Laura wrote 9 months ago: Google has launched Google Gadget Ads. You can now serve ads within gadget s(also referred to as wid … more »

Tags: Interactive Marketing, Emerging Technology, Digital Marketing, RICH MEDIA, Social Media

The One Thing That Isn't Better With BACN - Email — 2 comments

Laura wrote 10 months ago: There is a new term being used to describe the email you receive that is not SPAM, but is also not s … more »

Tags: Digital Marketing, eMail Marketing

Facebook Working on New Ad Targeting System - Yeah! — 2 comments

Laura wrote 10 months ago: This news made my week. According to this WSJ article, Facebook is working on a system that expands … more »

Tags: Interactive Marketing, Interactive Recruitment, Digital Marketing, Social Media, Employer Branding

My Favorite Rich Media Ad So Far — 4 comments

Laura wrote 1 year ago: I think this is the coolest rich media ad that I’ve ever seen. This campaign is showing a live … more »

Tags: Interactive Marketing, Emerging Technology, Creative Best Practices, Digital Marketing, RICH MEDIA

You Can Never Be Too Rich or Too Effective - So Look Into Rich Media — 1 comment

Laura wrote 1 year ago: Although many employers are just barely beginning to experiment with the standard gif banner ad (the … more »

Tags: Interactive Marketing, Digital Marketing, RICH MEDIA, Metrics

Banner Ads Improve Their Street Cred — 7 comments

Laura wrote 1 year ago: For most of my career, I’ve been challenged and/or heckled by someone asking/stating “Co … more »

Tags: Interactive Marketing, Creative Best Practices, Return of Investment, Digital Marketing, Metrics

Just Hand Over the Rate Card, and Nobody Gets Hurt! — 5 comments

Laura wrote 1 year ago: I’ve been extremely busy the last few weeks at work and I haven’t had a lot of time to b … more »

Tags: Digital Marketing

New Social Media Targeting May Be Very Useful For Recruiting — 5 comments

Laura wrote 1 year ago: Most media reps that work with me know that I am not too high on behavioral targeting (BT). This is … more »

Tags: Interactive Marketing, Emerging Technology, Digital Marketing, Social Media

comScore Announces New “Visits” Metric For Measuring User Engagement — 2 comments

Laura wrote 1 year ago: comScore just released new metrics for measuring user engagement. I think this is awesome. For years … more »

Tags: Interactive Marketing, Digital Marketing, Metrics

Yahoo to Acquire Rivals.com — 2 comments

Laura wrote 1 year ago: I just noticed this press release. Now, if I were Yahoo! Hotjobs, I would turn this into an awesome … more »

Tags: Digital Marketing, Interactive Marketing


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