Blogs about: Offline To Online

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Email 'to be replaced' as a marketing tool

I was recently asked to answer some questions regarding research for the online news agency Adfero, looking at the continuing dominance of email as the prime means of advertising and marketing via the… more →

Thoughts, happenings, views & visions!

Email 'to be replaced' as a marketing tool

marcelcowan wrote 2 months ago: I was recently asked to answer some questions regarding research for the online news agency Adfero, … more →

Tags: viral campaign, Communication Strategy, Cowan Group, eMail Marketing, Adfero, DMA, Evolution of email, IAB, Marcel Cowan

Creative & Content in Emails

marcelcowan wrote 9 months ago: As part of the IAB email council we recently were asked to write about Creative & Content in ema … more →

Tags: Communication Strategy, eMail Marketing, Creative, implementation, Design, Content, Copy, HTML, Plain Text

Hush Puppies - The shoe does fit!

marcelcowan wrote 9 months ago: We are very pleased to announce our latest client - Hush Puppies. Having identified the need to driv … more →

Tags: hush puppies, Shoes, Offline Marketing, online customer relationship marketing, survey, Viral


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