We saw this happen when barcodes were introduced, and years later WAL-MART designed a distribution system for the new-age, the system has since been adopted differently by warehouses, department stores, grocers, all over.  The information system allows for more WAL-MART product to be put on shelves faster than ever before.. by basically telling the store what is being scanned and sold.  This changed the daunting process of writing overhead orders into a breeze when they basically began writing themselves.  While I'm on the topic of walmart check out the new logo they unveiled this week:

Interesting eh? Look like they have a new "Target" demographic, yes that was a pun.

When exactly will the next big distribution system will come along?  As the world turns greener and our culture becomes less-resistant to technology... is it possible that we may work in a paperless world?

Not many industries haven't changed due to new technologies in the past 15 years, obviously the web has had a serious effect on business communication, and e-commerce.

Advertising is no different.  Our landscape now has a fourth dimension...  We were some of the first to gain big capital through the internet and capitalize we did.  It is ever-changing on the web and to stay on top you must stay informed.  

Paul Beelen has released a nice whitepaper write-up through the creative commons entitled: Advertising 2.0.  Its definitely worth checking out for any marketing, advertising, or media buff.  What are you waiting for? Check it out: 
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"Advertising 2.0" (.pdf document)
Written by Paul Beelen

Order Three Cups of Tea: One Man's Mission to Fight Terrorism and Build Nations . . . One School at a Time from Amazon for $9.00

Other Kindle Books of Interest
The Street of a Thousand Blossoms
The Russian Concubine
Five Quarters of the Orange
The Attack: A Novel
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Despite all the warnings about how temperatures are rising, icebergs melting, polar bears drowning and so on, many people have noticed that the average temperature has not risen for 10 years. And with NASA's revision of its numbers a few months ago, warm-mongers can't even claim any more that most of the hottest years have occurred since the mid-90s. Still, that hasn't stopped them.

BUT ...

The journal Nature now reports that German scientists using a new climate model have determined that the next decade is likely to see no warming.

Russian scientists have been saying for years that we're headed for a cold spell based on known solar cycles.

The German scientists in the new study based their model on the action of ocean currents. If they are correct, that will mean there will have been no warming for two decades!

This would seem to support the Russian assertion, as well as the assertions of skeptics that man-made global warming is a great hoax.

BUT ...

According to the scientists, this "natural cooling" (gee, doesn't that imply that warming might be natural, too?) will only DELAY man-made global warming, which will resume again after the cooling. (Wouldn't that make it ... cyclical? Hmm.)

According to the BBC's article, other pro-warming climate scientists welcome this study because it will help societies plan better for the future. (Read "global warming legislation will go forward no matter what!")

My favorite quote, though:

"One message from our study is that in the short term, you can see changes in the global mean temperature that you might not expect given the reports of the Intergovernmental Panel on Climate Change (IPCC)," said Noel Keenlyside from the Leibniz Institute of Marine Sciences at Kiel University.

That would be the U.N.'s IPCC he is saying got it wrong, ladies and gentlemen -- the source of the claim that there is a scientific "consensus" on man-made warming. Whoops. ...

The twisted thinking that has to be applied to prop up the global warming scam is like the minotaur's labyrinth. I doubt we'll see such furious gymnastics again until the Olympics.