Nej, siger en ny undersøgelse fra USA om Reputation Management, der netop er offenliggjort. Den viser nemlig, at 55 procent af de adspurgte (amerikanske) virksomheder ikke er klar til en eventuel online krise. Og det selvom de godt er klar over at ens omdømme på nettet kan have afgørende betydning.

Undersøgelsen er som nævnt fra USA, og derfor skal tallene nok justeres kraftigt i forhold til europæiske virksomheder - altså i den negative retning. For europæiske virksomheder er stadig bagefter, når det drejer sig om de nye sociale medier. Herunder også overvågning af dem.

Online overvågning vinder frem
I USA er tendensen den, at flere og flere amerikanske virksomheder går fra at overvåge de traditionelle medier (aviser, radio og TV) til at overvåge online sociale medier, som blogs, Twitter og sociale netværk som LinkedIn, Facebook, Ning og MySpace. Ca. 54 procent benytter sig ikke af den traditionelle service mere, mens 63 procent bruger en eller anden form for gratis overvågning af sociale medier.

Interessant er det således at se, at selv i USA er lysten til at betale for social medieovervågningsservice begrænset. Kun 23 procent betaler for servicen.

Et argument herfor kunne være, at man skal have en virksomhed af en vis størrelse før det kan betale sig at bruge ekstern hjælp. De gratis overvågningssystemer, som Google Alerts, Technorati og Summize er nemlig meget nemme at bruge og de er ganske effektive.

Det kan nemt gå galt
Der hvor det kan betale sig at bruge ekstern hjælp er i forbindelse med udviklingen af en social medie strategi. Her kræver det typisk professionel hjælp. I enhver virksomheds kommunikationsstrategi bør der som minimum indgå et afsnit om sociale medier. Noget jeg på det kraftigeste vil anbefale virksomheder at få styr på - ikke mindst hvis de har internationale interesser. Hvis ikke, er der risiko for at det kan gå galt.

Hvor galt det kan gå kan man læse lidt mere om her.

I Danmark kan man i dag med stor fordel benytte sig af Overskrift.dk - der kan man (stadig) gratis overvåge den danske blogosfære.

Rapporten kan downloades her - den er gratis.

Well, the debate went over to my Friend Feed with this post; “Alright, we're in a debate here. Is live streaming a good idea or is new media really going to way of "get it when you want it" which negates putting archived media on a live streaming server? Opinions!” . The replies have been staggering.

Obviously, there is still a place for live shows on the internet. Now, I could get into a completely different discussion I recently had on the TWiT forums on why internet radio isn't dead but, we'll save that for another post. I don't even view internet radio (all music) and, live streaming media in the same boat. What we're talking about here is streaming live while doing a podcast or something similar.

I am of this school of thought "If it goes on my iPod, I'm happy." I'm always mobile. Whether it's my phone, the 5 other gadgets I carry with me or, my laptop. Do I really want to schedule my time around a favorite show just because it's live? Of course not. Heck, my own boyfriend is a DJ and I can't even catch his show live all the time. I like the fact that every show I listen to is archived. I can listen to it when I want. If I need to pause and go back to it, I can. It's so much easier that way.

Then, there's the other side of things. I did a live radio show once upon a time. I do remember how much fun live participation is. I also remember how much fun the interaction and impromptu segments can be. However, I noticed a lot of my archive listeners didn't quite understand some of the live aspects. So, I ended up cutting those parts out of the show.

As time has gone on, more live streaming services I know of are beginning to go silent. Their live shows are becoming more impromptu. The hosts are just putting out tweets (or what have you) and saying "Hey we're live". If people show up, great. If they don't, no big deal because, they are counting more on the people who listen to their archives.

It seems like more and more people are wanting to get media "when I want it" and, not having to schedule things around shows. However, if they happen to be online when a favorite host goes live, they enjoy the interaction very much.

Will TGM be going live? Not anytime soon. All of our podcasts are available on the site via the flash player. All of the blogs are available with just a click of the button. We really have no reason to play all the archived music and podcasts on a live stream then schedule live shows. The current format is working rather well at the moment.

If you want my opinion, I have a feeling I'll be live again soon (and Rob and Dan) but, I have a feeling we're going to do the same thing many others are doing. We'll put out the tweets, broadcast to Friend Feed (and any other network) we're live. We'll have a good time with the live show and archive it. But, we'll depend a bit more on the people who keep us a part of their busy and mobile schedule.

1. TV Digital, teknologi TV digital di sini maksudnya ialah pengertian pola broadcast yang bersifat satu arah akan menjadi tidak relevan digantikan olah TV digital dimana customer dapat menonton konten apa saja kapan saja, tidak lagi harus mengikuti jadwal acara TV yang kaku. dengan demikian pola iklan 30 dt bisa jadi tidak lagi relevan.
2. Digital radio, sama seperti TV digital, pada saat nya orang dapat akan memilih untuk mendengarkan acara apa dan kapan melalui radio,
3. Newspaper & magazine, kita sudah tahu bahwa saat ini banyak berita-berita yang biasa kita dapat di newspaper dan magazine dapat dibaca secara bebas di Internet. namun lebih jauh lagi yang saya maksud peralihan newspaper dan magazine ke media digital ialah dengan ditemukannya kertas digital dan tinta digital sehingga nantinya orang yang memiliki kertas digital dapat menerima berita-berita paginya dalam format yang telah di customize untuk dirinya. begitu juga majalah-majalah.
4. Billboard, kedepannya billboard akan berubah menjadi digital sehingga kontennya dapat di sesuaikan setiap waktu sesuai dengan event yang terjadi disekitar areanya. poster-poster kemungkinan juga akan di gantikan oleh layar-layar digital.

So,... siap-siap saja terutama untuk marketer untuk mengadopsi media baru ini. karena karakteristik media jelas akan berbeda.

"“Smart mobs” o “Multitud Inteligente” emerge cuando las tecnologías de la comunicación y la computación amplifican los talentos humanos de cooperación. El impacto de las tecnología usadas en las “Smart mobs” ya parecen tener un lado beneficioso y otro destructivo, usado por algunos de sus pioneros para apoyar la democracia y por otros para coordinar ataques terroristas.
Las tecnologías que están comenzando a hacer posibles los “Smart mobs” son los dispositivos de comunicación móviles y microprocesadores de distribución masiva implantados en objetos y ambientes del día a día.
Los gobiernos ya han caído y las subculturas juveniles han florecido desde Asia a Escandinavia, así también, nuevas industrias han nacido y las antiguas industrias han lanzado furiosos contraataques.
Los manifestantes callejeros de las protestas llevadas a cabo en 1999 contra las reuniones de la OMC (Organización Mundial de Comercio) usaron páginas Web dinámicamente actualizadas a cada instante, celulares y técnicas de “enjambre” (swarning), esas fueron las armas utilizadas en la “Batalla de Seattle”.
Un millon de filipinos derribó al presidente Estrada a través de demostraciones públicas organizadas gracias a mensajes de texto.
Las piezas del puzzle están alrededor de nosotros, pero aún no se han unido. Los radio-chips diseñados para remplazar los códigos de barra en los productos manufacturados son parte de ese puzzle. Los nodos de Internet inalámbrico en cafés, hoteles y vecindarios son parte de el. Millones de personas que permiten que sus computadores personales sean usados en la búsqueda de inteligencias extraterrestres son parte del puzzle también. La forma en que los compradores y vendedores se califican mutuamente en los remates por Internet como los de eBay también son parte de aquel puzzle. Las investigaciones de biólogos, sociólogos y economistas sobre la naturaleza de la cooperación ofrecen un esquema para explicar todo esto.
Por lo menos una gran pregunta de negocios global es parte también del puzzle - ¿Por qué la compañía japonesa DoCoMo esta lucrando exitosamente de servicios de Internet inalámbrico avanzado mientras las compañías telefónicas de EEUU y la Unión Europea luchan por evitar el fracaso?.

Las personas que participan de “smart mobs” cooperan en formas que nunca antes habían sido posibles, porque llevan consigo aparatos que poseen capacidades de comunicación y procesamiento de información, simultáneamente. Sus teléfonos móviles los conectan con otros dispositivos de información en su ambiente como también con otros teléfonos móviles y dispositivos de comunicación en general. Los Microprocesadores más baratos que el polvo son insertados en todas partes, desde cajas a zapatos y están comenzando a permear muebles, edificios, vecindarios y productos a través de artefactos inteligentes totalmente invisibles e intercomunicados. Cuando se conecta los objetos tangibles y los lugares de nuestra vida diaria con Internet, entonces, los medios de comunicación mutan en controles remotos portables para el mundo físico.
Las mafias de los medios y las agencias del gobierno buscan reimponer el régimen de transmisiones antiguo, en que los usuarios de tecnología sean privados del poder de crear y quede solo el poder de consumir. Esa lucha de poder es lo que justifica las batallas por la libertad de compartir información peer-to-peer, regulación del espectro de radio, licencias de copyright etc. ¿serán las poblaciones del futuro usuarios como los dueños de PC y creadores de paginas web que transformaron la tecnología en innovación de uso masivo, o serán consumidores alejados de la capacidad de innovar y atrapados en los modelos de tecnologías y negocios de lo mas poderosos poderes fácticos?"

Ce pot sa zic, telespectatori  din ce in ce mai tabloidizati, mai in goana dupa senzational, un public Magdalizat, Tolea-izat, Elozia-izat. Nashpa. Nu este asa ca se cam adevereste ca politicienii sunt dupa chipul si asemanarea electoratului?

First let give disclosure -- I am largely a festival outsider.  I've been to SXSW, but mostly as a part of their Interactive section.  I've never been to Sundance, Cannes, or Berlin.  I did submit to the Thunderbird Film Festival years ago and my short film Internet Addiction screened there.

I like Robert Rodriguez's thinking on this subject (paraphrasing from Rebel Without a Crew).  Basically festivals are a good barometer of how you're doing as a filmmaker.   If your films are getting accepted to multiple festivals and you're winning those festivals.  That's probably a pretty good sign that you are ready to start your career.

The problem is that the festival circuit is often mistaken for a career.  Once you are on it, it can be hard to get off it.  It's like those folks that never really graduate from school.  Sure, school is a good time, you meet a lot of cool peeps, learn some stuff.  But eventually you become Matthew McConaughey in Dazed and Confused.

So to extend this school metaphor even further, there are good schools (Sundance) and other schools (every other film festival), both give you an education, but good schools gets you something extra -- pedigree.

Pedigree is nice to have.  It makes you feel warm and cozy at night, and gives people with money a reason to take a meeting with you (she was a winner at Sundance!), but it doesn't necessarily get you a job.

Festivals are just like school in another key way -- some people deserve to be there and some people don't but got there through connections and money.

Why do I keep saying the festival circuit is not a career?  I've just spoken to many festival darlings that have gone everywhere with their film, but at the end they were no better off than when they started.  They've seen the world (usually on their own dime), which is awesome, but their goal of becoming an enduring filmmaker has not been furthered because they didn't have enough time to write or put together their next project.

Awards are the bastard cousin of festivals.  Most organizations give out awards live off of the entrance fees that prospective winners send along with their applications (which is the same in the festival world).  They take your money and only give the awards to the pool of entrants.  Which means you can only win if you throw your own hat (and check) into the ring [the notable exception was the YouTube award, they nominated us and there was no entrance fee].

I've won my fair share of awards, some very high profile, but none of them have ever gotten me a gig.  They are just like festivals, they can open the door a crack, but you have to deliver in the room.  I can only imagine it's the same at every level -- even the Academy Awards (Michael Cimino anyone?) [and sure I know it gets you a ton of buzz, etc. but listen to this podcast by a shrink who's worked with Oscar winners].

I view awards as a karmic thumbs up that I'm going in the right direction.  Nothing more, nothing less.

They can be a good PR boost for you and your project, but that is fleeting.

But please remember, the pursuit of these awards and festivals should not be your primary goal.  The best thing about festivals and awards is that they have concrete deadlines, which can really spur you on as an artist.  I know I am much better with a deadline looming than I am with day to day responsibilities, and I know a lot of you are like me too.

Festivals and awards are neither good or bad.  They are what you make of them.  Just keep perspective, don't pin all of your hopes and dreams on any particular pludit or statue and keep making your films.

The site is courtesy of the Boston Globe website and run by Alan Taylor. Since the images are backed up with little notes detailing the lives and circumstances of the people and events depicted, you get to feel good about yourself that you're really concerned about topics of global significance instead of just liking pretty pictures (and wasting productive time your boss is paying u for!).

Click on the pictures that interest you to be taken to more related photos and an extended story.

via the TT Computer Society blog.

Before leaving, however, I did want to welcome the newest member of the TSTC Publishing team: Lindsey Springer.

Lindsey started on July 1 and will be handling sales and marketing for us. This is all part of the reorganization we've been undergoing the last couple of months. First, we've moved away from having two full-time production people in the office---an editor as well as a graphics specialist---to having a project manager (Grace Arsiaga) oversee editorial and graphics freelancers to do most of the production work. So now we're able to use that freed-up full-time slot for a marketing/sales person.

Lindsey comes to us having taught English (and coached volleyball and softball) for the last four years after receiving her mass communications degree from Southwest Texas State University in San Marcos, Texas. She's also got a history of newspaper work and has been doing independent marketing consulting as well. Now that we've developed our list of books and have a good handle on the titles/series we're working on this next year, we're looking forward to working with her to get our sales to the next level. I'm sure you'll begin hearing from Lindsey on the blog after she gets settled in---did I mention how difficult it is for one person to keep this thing going on a regular basis?---as she keeps us all posted on what's going on in her area.

Mark

Click Here to Subscribe to TSTC Publishing's Book Business Blog Posts by Email

Corina Cretu a facut o dedicatie pentru prietenii ei. Sper sa fiu si eu printre ei :lol:

IonI liescu ofera cateva raspunsuri pentru unii colegi bloggeri;

Moshcalifar face cateva referiri la "inegalabilul" Florin Calinescu

OK, mom and pop, I'm talking about a bunch of different ways people connect--from blogging, which is what I'm doing here, to microblogging, think of Big Brother in reverse-- a webite where I post a sentence that tells people what I am doing, or thinking, or planning to do.

As a resource, it's pretty interesting and useful. Socially, it's like passing a note in class--but for work, and some of the creative stuff I like to do, it's pretty useful. For example, once I post this, I'll let my friends in other networks know that I did, and hopefully, they'll come to this blog and read my stuff, maybe leave  comment or two, which will then take me to their sites so I can see what they are doing. Cool, huh?

and there's more psychosis to come.

So, I thought I would give you all a glance at my (not so) impressive list of what I subscribe to and watch/listen to faithfully. One day I'll show you my google reader blogroll. That would take up some space!

The Audio Digest Spinn's podcast about electronic music and the tech behind it.

Cranky Geeks - John C Dvorak and, a panel of guests snark through the week in "geek" news.

Extra Life Radio - A great podcast about anything geeky with good interaction with the audience.

Infendo Radio - All things Nintendo..perfect for me being a Nintendo fangirl

Shimmy Cast - A podcast for all aspects of belly dancing. Since it's a hobby of mine..I'm glad to have this around!

This Week in Media - All the latest happenings in mainstream and new media.

This Week in Tech - Does this podcast need any introduction?

Tech5 - John C Dvorak with 5 minutes of the best news each day....sorta.

Festival of Blood Radio - David Silver (one of my favorite fellow 'casters!) brings us geeky, gaming and tech stuff with his spin on it each week.

And of course.. All of the awesome stuff at The Geek Media

...You can subscribe to get all TGM Affiliated podcasts by subscribing to this feed

The issue of Church members using blogs, comments on news stories, media sharing sites and other forms of communicatory media has received massive attention since a graduation ceremony address to Brigham Young University-Hawaii students by Elder M. Russel Ballard of the Quorum of the Twelve Apostles.

In his statement, he urged students to 'join the conversation by participating on the Internet to share the gospel and to explain in simple and clear terms the message of the Restoration'.

But Elder Ballard warned that heated arguments about our and others' beliefs must be avoided, as 'contention is of the devil.'

His talk has now been published in this month's edition of Ensign and Liahona, increasing the scope of his counsel to the entire adult membership of the Church.

Clearly, Elder Ballard was not speaking for himself, but this admonition is coming from the Church leadership and bearing one's testimony seems to be one of the things the leaders want us to do: 'Most of you already know that if you have access to the Internet you can start a blog in minutes and begin sharing what you know to be true.'

Leaders also wish members to prudently respond to incorrect reporting and questions posed by non-members.

The Church's Newsroom site (newsroom.lds.org) has added features which help members to become blogging news agents.  They give members rights to use information from the Newsroom:

'Newsroom.lds.org is the Church's official Website for the news media, opinion leaders and the public, including bloggers and others using new media. The Newsroom Website is a great resource to find content that you can reuse in your own blog, video, social networking page, etc.'

And Church members will doubtless begin heeding their leaders' words.

See:

• Ensign Article
• Newsroom Guidelines

From my experience, pastors are constantly wrestling with how to "do evangelism" in their churches.  I see a compelling opportunity in training members to carefully consider how the Lord wants to use their positions of influence in the marketplace to more fully magnify Christ.

There are countless ways that this could happen.  I am grateful for the efforts of groups like MarketplaceOne, Strategic Christian Services, Workforce Ministries, and the new Marketplace Ambassadors program in my own church.  I know there are many other such groups.  I have found no group that I can see is the best example.  I think we are in the early stages of this growing area of emphasis.  I hope every church will see this as an area of ministry worth considering.

Gospel-centered marketplace training recognizes there should be something substantively different about a Christian in the workplace. One example of the gospel's impact on the Christian's life and work is harmony between our personal and professional lives.  When we allow the gospel of Christ to define all our thought and action, we come to experience the deep, God-intended harmony between these often rivaling areas which always want more of our time.  It takes time.  But this subjective experience points to the objective fact of Christ's reign over all our lives.  Christ Sovereignly puts the pieces together to make Himself known through us.  This is true of all believers, and it should sober us and spur more faithful obedience.

What person in the marketplace does not want to make a lasting difference for good in this world, and to do so with a clear harmony between their personal and professional lives?  In the Christian message, we have an answer for this.  When the gospel is at the center of one's life, one can work knowing that Christ is eager to bless our work with fruit as we work (Galatians 6:7-9).

The Risen Christ not only governs all our lives, but all of life.  So the big problems across companies and industries need the wisdom of Scipture rightly applied, if they are going to be solved decisively.  Much of the best of Western history reflects this.

New media has given us an opportunity for compelling thought leadership in the marketplace.  As we learn to translate the wisdom of God from Scripture into practical solutions in the workplace, we will be earning a greater platform of credibility from which to connect that practical solution back to the Big Solution--God reconciling sinners to Himself through Christ.

In this way, blogs and other forms of new media complement a proven example of success at work.  In this way, they allow us to "go offline" and bring others into our lives outside the busy swirl of the workday.  In this environment, it is more appropriate and perhaps even more persuasive to describe how we are submitting the problems we are facing at work to Christ and His Word each day.  As He blesses our work, it will validate what we are saying online.

There are many ways to approach this, as many ways as there are people.  But I believe this kind of show-and-tell may be one of the best opportunities afforded by new media, or more specifically, by blogging.  This will take real wisdom and courage, and for Americans who have been given freedom of speech as a national heritage, moving forward in this way shows honor and thanks to those who paid in blood for our freedoms.

There are many facets to the gospel.  Fundamentally, though, John Stott describes it as divine love conquering divine justice through divine self-sacrifice.  God--who is too holy to have a relationship with us because of our sinful rejection of Him--freely chose to send His own Son to pay for our sins against Him, to give sinners like me and you a way to be reconciled to Him as our Father.  The Cross of Jesus Christ is where God the Father poured out His wrath against sin, directing it against the person on Jesus Christ.  Jesus took this wrath "for the joy that was set before Him," which includes the redemption of a people who would trust in Christ and be adopted into God's family forever.

These truths and their implications provide the greatest source of wisdom for solving the problems we face at work each day.  This is our God-given heritage.  It is revealed exclusively in Scripture.  It would be poor stewardship to think it applies only to "personal" areas of faith and practice.  These truths apply to all of life and all areas of the marketplace.

[slideshare id=499825&doc=cj-and-blogging-in-asia-1215226380834806-9&w=425]

If the presentation online on Slideshare is too small, just go ahead and download a PDF of the presentation here. (approx. 10Mb)