According to Heika, players are starting to work out each day in Frisco starting at about 9:45am….(thanks for this Heika..*sets alarm clock*).   Fabian Brunnstrom is also there.  I’m really interested to see how this kid plays.  Lauri Tukonen who currently plays in Finland will be trying to make the NHL roster. *crosses fingers for more Finns* 

Of course, they are dividing up the prospects amoung different AHL teams, since they are between AHL affiliates at the moment.  Of course, this is for the prospects that don’t make the Stars roster.  You can find a list on the DMN blog, but one that is a bothersome is seeing they plan on sending Chris Conner to Peoria.  This does not please me.  Not one bit.  I don’t even want there to be a chance that I will not get to see Midget play all season.  You put my midget on the roster for keeps!!!!!! 

In other news, the Stars are supposed to be unveiling a new billboard ad campaign early next month.  You can find a video here, on the Dallas Morning News website.

UK rapper Sway Dasafo will lend his support to a new campaign called A-VIBE and The Believe Collective, which has been set up to tackle gun crime and knife culture in the UK.

The organisation’s objective is to develop ways in which which, social networking sites, blogs and mobiles can provide creative opportunities for young people to represent themselves and their communities.

When asked about the new campaign Sway said, “it’s good to finally have a voice for the people that really matter. There’s a lot of talk going on, but this is about talking to those in the know so fill in the questionnaire and have your say”. (Source)

Click here to read more about A-VIBE and The Believe Collective.

Yup. It’s true! M.I.A. is apparently the face of the Spring/Summer collection.

Virgin America, a JetBlue-like new airline that currently flies to five American cities, is rolling out its first major ad campaign. San Francisco agency Eleven is responsible for the largely out-of-home launch campaign.

The campaign will target markets where the airline flies or will soon fly, including San Francisco, Los Angeles, San Diego, CA, Seattle, Washington, D.C., Las Vegas and New York City, will use the brand’s eleVAte tagline on all pieces and is designed to differentiate the brand as one that is fun.

In addition to outdoor and print advertising, radio promotions will offer the chance to win concert tickets in Virgin America markets.

I wish the brand well, though there are serous misgivings over the positioning. Fun? Flying, even at its very best, is never actually fun. It can be tolerable. It can be surprisingly short, easy or even comfortable. But it can’t be fun (unless it’s your first business trip and you’re not yet jaded by the whole thing).

That said, I wouldn’t put anything past Virgin. They, with their Virgin Atlantic brand, are one of the few airlines with strong branding and they clearly get this whole marketing thing.

So they get the benefit of the doubt.