This is by far the best promotional pre-release video ever made. Serj Tankian is the lead singer for System Of A Down but also he is also a master at communication and satire. Man, if I blink twice, I’d swear he is the reincarnation of the late Frank Zappa.

In the video, Serj manages to bring forth some pretty deep subjects while being entertaining and goofy. A bit like a rock’n-roll John Stewart. Very effective.

I will always remember System oOf A Down as the band who released the biggest album of their lives (Toxicity) on the week of 9/11. It was really the perfect soundtrack for the end of the world. Just to be safe, I’ll be in Iceland when his new album drops in November.