Blogs about: Multi Channel Marketing
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Google opens TV ads to all advertisers
Google is continuing to make moves to become the advertising hub for agencies and clients who have in-house teams. They have opened their TV buying capabilities to all advertisers as its been in beta … more »
online & interactive marketing thoughts & banter
Google opens TV ads to all advertisers
online82 wrote 1 week ago: Google is continuing to make moves to become the advertising hub for agencies and clients who have i … more »
How Do I Convince Large Corporations to Use Me?
Nancy Arter wrote 2 weeks ago: Q: I am a direct marketing consultant specializing in creative and print services. While I … more »
A step forward in measuring ROI
online82 wrote 2 weeks ago: TRA and Publicis Groupe’s Mediavest are making a major step forward in measuring ROI from offl … more »
Marketing of Vacation Properties
Suzanne Obermire wrote 1 month ago: Q: I am looking for information about the marketing and branding methods of Intrawest. I also nee … more »
Online branding can be done
online82 wrote 1 month ago: In today’s “Around the net in online marketing: section two”, John Battelle argues … more »
Multi-Channel Marketing Demystified
johnsondirect wrote 1 month ago: Multi-channel marketing is still quite the rage in the circles I run with, yet too many marketers do … more »
Google is the marketing version of the "closer"
online82 wrote 1 month ago: As 2008 baseball seasons opening day has arrived, I feel it’s appropriate to link baseball and … more »
American Idol needs better viewer interaction
online82 wrote 1 month ago: Quick post, after watching some American Idol performances and results show, I’ve decided they … more »
More Direct Marketing Testing Components
Suzanne Obermire wrote 1 month ago: Our fourth article in this weeks’ Test-and-Learn series focuses on testing components that you … more »
E-Commerce News: E-Commerce: Enthroning the E-Shopper
markogne wrote 2 months ago: In a recent article on E-Commerce news, Enthroning the E-Shopper, Paul Korzeniowski brought up some … more »
Death of Microsites: Rich media can do better
online82 wrote 2 months ago: Is there an end coming to the use of Microsites? Just think of the time and resources dedicated to g … more »
Rethinking Google's ad spend in budget
online82 wrote 2 months ago: An article today on imedia connection discussed how marketers often look at Google as the ultimate … more »
1 to 1... holy grail or Monty Python?
markogne wrote 2 months ago: One of the key values in building a powerful brand is that it conveys a message that lifts a mark … more »
Hyundai sees biggest % lift from Super Bowl ad
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online82 wrote 3 months ago: Hyundai, the company that was in and then out and then finally in the Super Bowl saw the largest per … more »
Go Daddy gets Super Bowl ad right!
online82 wrote 3 months ago: Not only did Go Daddy do their Super Bowl ad well, I said it was a good use of offline mainstream me … more »
Google print bar codes
online82 wrote 3 months ago: Google has made an effort to support its struggling print portion of adwords. They are allowing 2-D … more »
Super Bowl ads drive to the web
online82 wrote 3 months ago: In my previous post, I commented on how ads should drive more people to the web so they can be trac … more »
Housing Market Crisis? Ads defy reality? Poor Website Sells
online82 wrote 3 months ago: A recent TV campaign by the National Association of Realtors driving viewers to the web is trying t … more »
Marketers & small confidence in multi-channel tracking
online82 wrote 3 months ago: A recent interactive report from Sapient shows that marketers have concerns about multi-channel trac … more »
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