Blogs about: Much Ado About Marketing

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Agency rating system debuts on AgencyFinder.

Mike Bawden wrote 4 months ago: The Bulldog Reporter’s “Daily Dog” newsletter reports (here) that Richmond, VA-bas … more »

Tags: advertising, AgencyFinder, Marketing, New Business Development, PR, Public Relations

The search for "thought leaders" leads to the "working wealthy."

Mike Bawden wrote 4 months ago: There’s an interesting piece in AdWeek this week that talks about a demographic class I hadn … more »

Tags: Brand Evangelism, Demographics, Influencers, Marketing, Word of Mouth Marketing

Paul Tilley and the "Blogs of Death."4 comments

Mike Bawden wrote 4 months ago: Forty is too young to die. I can say that now, as I’m all of forty-five.  Last week’s n … more »

Tags: advertising, Creative, DDB, paul tilley

What you should know before launching a widget campaign.1 comment

Mike Bawden wrote 4 months ago: Getting ready to “scratch a niche” with a widget-ized ad campaign?  Not so fast, buddy. … more »

Tags: Web 2.0, Widget marketing, The Online Marketing Blog

Looking for a quick way to help someone?

Mike Bawden wrote 4 months ago: Help some charities. Pick a brief. Design a poster. Submit it by April 20th. Do some good. … more »

Tags: pro bono, Good 50 x 70, Cause Marketing

What good is a celebrity endorsement?

Mike Bawden wrote 5 months ago: Laura Ries offers some worthwhile evaluations of celebrity endorsements enjoyed by Democratic candi … more »

Tags: Marketing America, Branding, Brand Equity, Promotion, Celebrity Endorsement, Laura Ries, Origin of the Brands

Web 2.0 as easy as 1-2-3

Mike Bawden wrote 5 months ago: Elizabeth Albrycht, in her CorporatePR blog, provides a very clear and easy-to-follow guide for comp … more »

Tags: CorporatePR, online conversation, Social Media, Web 2.0

PeTA goes "Beefcake"

Mike Bawden wrote 5 months ago: Well, not really “beefcake” - maybe more of a pressed, tofu thing. Anyway, the Beyond Ma … more »

Tags: PETA, Web Promotion, beyond madison avenue

Indy's Back.1 comment

Mike Bawden wrote 5 months ago: Or, at least, he will be.  With this coming out on May 22 and Lucas launching a Star Wars animated … more »

Tags: Movies, Sci-Fi, star wars, Star Trek, indiana jones

Look for the green label.

Mike Bawden wrote 5 months ago: It’s not an environmental thing.  It’s a Mountain Dew thing. The Eyes on Creativity bl … more »

Tags: Package Design, Promotions, Mountain Dew, green labels, Eyes on Creativity

Spicing up the Old Spice brand.

Mike Bawden wrote 5 months ago: Hysterical spot for Old Spice. Thanks to Copyranter for bringing this up and several other recommen … more »

Tags: advertising, copyranter, TV Creative, Old Spice

Meet Mr. Know-it-all.

Mike Bawden wrote 5 months ago: Do you hate that guy that seems to be an expert on everything?  Well, thanks to the Creative Genera … more »

Tags: Journalism, Promotion, The Morning News, creative generalist

Welch's tries ads of another flavor.

Mike Bawden wrote 5 months ago: Suzanne Vranica from the Wall Street Journal, provided this interesting article on Welch’s new … more »

Tags: advertising, New Marketing Technologies, Welch's, CBS, First Flavor

Engineering can be fun.

Mike Bawden wrote 5 months ago: I think if education marketed careers in education, applied sciences and math like this, more kids w … more »

Tags: Marketing, Education, Engineering, Hydro

Things are a little different around here.

Mike Bawden wrote 5 months ago: If you’re new here, “Welcome.” But if you’ve ever been to any of the other B … more »

Tags: Web Marketing, Web Site Re-Design, Brand Central Station, Webtivity Design

Wizards of the Coast pick new ad rep firm

Mike Bawden wrote 5 months ago: For the past fifteen years, Wizards of the Coast has been entertaining gamers around the world. A le … more »

Tags: advertising, Gaming, Online Advertising, Wizards of the Coast, Integri

Why Can't All Infomercials Be Like This?1 comment

Mike Bawden wrote 5 months ago: Found this on YouTube and thought I’d share. This IS NOT an SNL spoof, this is a real product. … more »

Tags: Badvertising, infomercial, tiddy bear

More Than Your Regular Pinball Game

Mike Bawden wrote 1 year ago: Okay, this spot has been out for a while but I just found it. And it’s cool. Very cool. Well … more »

YouTube Broughaha

Mike Bawden wrote 1 year ago: You can fight ‘em or you can join ‘em - it seems YouTube is as much a “joiner … more »


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