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Mobile 2.0

Teeker — Wed, 23 Jul 2008 15:33:17 +0000

看了很多的來自全球不同地方mobile 2.0的介紹, 愈來愈容易描繪出mobile 2.0到底是什麼樣子的東西?

"我不相信手機用戶會用手機來瀏覽手機上的網頁!" 我們從日常生活中的觀察, 手機的用戶他們在用他們的手機在做什麼呢? 除了打電話, 傳簡訊溝之後, 應該就是聽音樂, 打電動....!

到底我們要提供什麼樣的服務或產品, 才能符合使用者的需求呢? 從mobile 2.0理念中, 可以看到mobile2.0 它是一種服務, 一種以push 資訊/服務到手機的服務, 不是連上網而已, 還是要能簡單找到符合我需求的資料!

The Mobile Search Advertising Landscape

mobinttechno — Thu, 17 Jul 2008 21:54:58 +0000

The Mobile Search Advertising Landscape

Originally posted @

http://www.msearchgroove.com/2008/07/15/msg-spreads-the-word-on-mobile-search-mobile-advertising-lend-your-voice-to-the-conversation/

With much of the mobile content action moving off-portal, the pressure is on publishers, now in command of their mobile content destinies, to take charge and proactively promote their mobile content and sites through paid mobile search, or top-notch placement in organic search results – or both. Must publishers choose between Google and Yahoo, or are there other alternatives?

By Peggy Anne Salz, founder, MSearchGroove.

While the search giants no doubt play a pivotal role in paid search strategies, clever publishers are taking a more hybrid approach, leveraging their brands – that in many cases have the reputation and the reach to rival any branded search provider – and white-label solutions to become mini-Googles and manage their mobile advertising and keyword auctions.

A prime example is CBS Mobile, which recently teamed up with white-label mobile search and advertising solutions provider Medio Systems to add search capabilities and search-enabled advertising opportunities to its CBS Mobile websites. The announcement marked the official launch of Medio Mobile Search for Publishers, an advertising-supported search solution designed from the ground up to put content companies in control of their mobile experience and ad revenues. (read an interview with Jeff Sellinger, CEO of CBS Mobile).

The aim is to improve the quality of the end-user mobile search experience and expand the menu of advertising options CBS can offer its clients. In practice, the Medio-controlled search box pulls relevant content from CBS’ site content as well as from the entire mobile Web. It also allows relevant ads – based on users’ search terms - to appear adjacent to the search results. Clicks on ads surrounding CBS content translate into revenue for CBS Mobile.

Medio tells me the next step is to provide its partner publishers such as CBS and mobile content companies that sign up for Medio’s Mobile Content Program, greater access to relevant content and inventory in the Medio index, which they can feature in their own search results as well as monetize through search advertising on their sites. This capability sits at the core of uSearch, a new universal search offering Medio is set to launch in the “next few months.” (I’ve been pre-briefed and can only describe it as ground-breaking.)

Another solution publishers can consider comes from Mobile Commerce (MC), a UK-based developer of mobile search facilities that recently took the wraps off its Monetised Mobile Search solution.

The solution allows any WAP site owner, regardless of network, to install a search box within their interface and manage a keyword auction. Users’ search queries entered in the search box are submitted to MC, which blends the search results from a number of different search pools and presents these relevant results in the format and context that is most useful to the searcher. Steve Page, MC CEO, tells me several major media companies and brands have signed up for the service including The Sun, The News of the World, and Carphone Warehouse.

At the other end of the spectrum, MCN - a provider of federated mobile search solutions featured in today’s MobiAdNews interview - has developed a real-time federated approach to mobile search that effectively connects directly to publishers and content sources to deliver relevant results in high value vertical content categories, such as music, in 2-3 clicks.

More recently, the company extended its mobile search value proposition with allwords, a vertical paid search program. This PPC mobile content promotion program allows companies to bid for all the keywords in a vertical category (music, shopping, games) rather than scatter their resources across individual keywords.

Connect the dots, and publishers are clearly examining their options and looking beyond the usual branded search engine suspects to develop their own branded capabilities, and ultimately reap the lion’s share of their advertising revenues. With more than half of all users going straight for the search box when they enter a website, a knee-jerk reaction that suggests the search engine brand may not be the main attraction, why should publishers give up and give in to Google & Co.?

My take: The recent introduction of flat-rate data plans not only boosts the use of mobile search services and potentially encourages more users to surf the mobile Web; it increases interest among content owners and publishers in implementing paid for search to monetize the new audiences they are building on-portal and off. More is better is my mantra when it comes to monetization. What used to be a choice between branded search providers (Google, Yahoo, Microsoft) is now a choice between branded search providers and a wide range of white-label and vertical search alternatives. The potential for paid for search is massive, and the market is wide open.

Peggy Anne Salz is the chief analyst and founder of MSearchGroove, an online network specializing in analysis and commentary on mobile search, mobile advertising and social media. (More information here.)

Soon as a mobile app near you?

gustav — Mon, 14 Jul 2008 11:02:51 +0000

Urban Prankster reports of a service that charges 50 cent for giving you a suggestion of what to do. Sure, it's a vending machine for now, but I bet that this type of service will pop up with suggestions based on current time, location awareness, including a hookup to your adress book / social graph etc. and naturally you'll be able to say thumbs up or down and it'll learn over time.

Strange that such a service hasn't been promoted over SMS earlier.

Mobile 2.0 Europe is over..

Raimo — Wed, 09 Jul 2008 20:09:08 +0000

Last week I was at Rudy's great event Mobile 2.0 Europe. Some things that stuck:

1. GREAT CROWD

I have been at many mobile conferences but the crowd at this event was really top notch. All conversations were inspirational.

2. THE OPERATOR PANEL

I had the honour of moderating the operator panel discussion at Mobile 2.0. As it looks now it probably was the session of the day that people will not forget... It was a very heated discussion (that is an understatement). I must admit I was not prepared for this. In the end it all worked out though.

3. INDONESIA

ALL start-ups told me that they are doing great in Asia and especially in INDONESIA.. Really mobile internet is currently BOOMING in Indonesia. Seems that they created the right conditions for surging mobile internet usage. Thinking of doing a seperate post on Indonesia.

4. DINER AND PARTY

The Blyk sponsored diner and Techcrunch party at Shoku was great! I met people from: Rummble, Fjord, Getjar, Blyk, Itsmy, Kooaba, Plugg, Nimbuzz, Ebuddy, Palringo, Some Bazaar, Van den Ende & Deitmers and some others.. (damn wodka)

5. AMAZING STARTUPS

Really impressed by some startups. Three startups that I will keep tracking:

Zipipop (I have new cool word: Intention Broadcasting)

Kooaba (Visual Search) and

Rummble ( Tough market but might be one of the winners)

6. 40 MILLION DOWNLOADS A MONTH ON GETJAR

Enough said... WOW

Here are some interesting blogposts about the event.

Recap: Mobile 2.0 Europe

bsamii — Sat, 05 Jul 2008 09:23:15 +0000

Yesterday I attended the Mobile 2.0 event and got a concentrated dose of what's happening in the mobile world here in Europe. Lots of great companies presented and there were some excellent panel discussions (mobile social media, VC perspectives, operator perspectives and open business models). The big take aways for me were:

1) We are at the "beginning of the beginning" (as Doug Richards put it) of a very exciting time of convergence: web + mobile + social apps + operators + etc. and companies that can successfully connect these things are going to win, and steal the hearts and minds (and pocketbooks) of VCs.

2) Mobile operators are facing a challenge of finding new revenue streams to counter the heavy surge in bandwith activity from all the new mobile apps that are being developed. There still is no clear win-win solution but the attitudes of the carriers are changing and are slowly becoming more open to work with the developer community. More of this needs to happen...

Congrats to Nimbuzz, Rummble and Zipipop (love the goldfish!) for great presentations and making it on to the big event in San Francisco.

Thanks to all the event organizers and TechCrunch for yet another (2 for 2 this year) great party here in BCN.

Nokia's 4th screen

lestaire — Wed, 02 Jul 2008 23:58:16 +0000

Enhorabuena a Nokia por este gran anuncio sobre su Nseries y en general sobre la tendencia cada vez más itinerante de internet y medios. No puedo estar más de acuerdo. El futuro (o más bien el presente) es móvil! Bienvenido a la cuarta pantalla.

In the beginning, there was a screen. Millions of us came together in a public place to understand the present, to see visions of the future, sharing emotions, sharing experiences that shaped our lives. Then there was a second screen that connected us to our world, and even to other worlds. It gave us amazing new games to play, made us think, and got us talking. But although this was a world we can all share, the experience itself was becoming private. Then came a 3rd screen that changed the way we worked and played, and became part of something much bigger, the internet. And the revolution happened. We could play new games in new ways. Find new music in new places. New communities, new kinds of communities emerged. But the experience had become individual, even solitary. The sense of community felt real but it was virtual. And then everything changed, and changed forever. Everything came to us in a device that could fit into our pocket, we were back out into the world, we listened to what we loved when we liked. We played where we wanted where we chose. We shared what inspired us with everyone we cared about. We carried all sense of purpose with us. We discovered new people and places and experiences. And the sense of purpose kept growing. It was the end of something, it was the beginning of everything. WELCOME TO THE FOURTH SCREEN.

茶飲店的行銷勝出之道-行動行銷的觀點

Teeker — Wed, 02 Jul 2008 15:05:46 +0000

| View | Upload your own

詳細的說明檔,請參考Slideshare.net 之網站

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Mobile 2.0 Europe

Centro Competencia Movilidad — Fri, 27 Jun 2008 17:39:59 +0000

El próximo viernes 4 de Julio se celebrará en Barcelona, en el Instituto ESADE, el evento por excelencia para explorar el futuro y tendencias en la Movilidad, el Mobile 2.0. Este conferencia reune a todos los expertos y líderes del ecosistema de la movilidad, incluyendo startups, inversores, oportunidades de la mobilidad, fabricantes de moviles, desarrolladores de aplicaciones móviles y técnologos de la web.

Entre los ponentes estarán:

Daniel Appelquist, Senior Technology Strategist at Vodafone Group
Gregory Gorman, Principal at Tertius Advisory Services
Mike Rowehl, Director of Technology at Mowser
Peter Vesterbacka, Founder Some Bazaar
Rudy De Waele, Co-founder dotopen / mTrends

y los seminarios incluidos en la agenda son los siguientes:

9:30 - 10:30 PANEL: Mobile Social Media
Peggy Anne Salz, MSearchGroove (Moderator)
Market Overview introduction by Alistair Hill, Analyst, M:Metrics
Tommy Ahlers, CEO ZYB
Charlie Schick, Editor-in-Chief for Nokia Conversations
Doug Richards, CEO Trutap
Antonio Vince Staybl, CEO Itsmy.com (GoFresh)
Alex Romero - Director Partnerships, Yahoo! Connected Life Europe
11:45 - 12:30 PANEL: The VC Perspective
Tony Fish, AMF Ventures (Moderator)
Dr. Maximilian Niederhofer, Associate, Atlas Venture
Inma Martinez, Investment and Innovation Executive, Stradbroke Advisors
Anil Hansjee, Head of Corporate Development - EMEA, Google Inc.
Patrick Raibaut, Partner, Debaeque Venture Capital
12:45 - 13:30 Pre Series A Start-up Sessions
kooaba (Switzerland) - Mobile Image Search
Mobiluck (France) - Mobile Location-based IM, Chat and Social Networking
Secufone (Netherlands) - Mobility and Safety
Unkasoft (Spain) - Mobile Advergaming
ViiF (Germany) - Mobile Entertainment Community
14:45 - 15:45 PANEL: The Operator Perspective
Raimo van der Klein, SPRXmobile (Moderator)
Martin Duval, CEO bluenove / Director of the Orange Start-Up Program
Gian Paolo Balboni, Head of Innovation Trends Telecom Italia
Unai Iturburu, Head of Vodafone Spain R&D
Carlos Domingo, General Director of Telefonica R+D labs
Anastassia Lauterbach, Executive Vice President for Strategy, T-Mobile International
15:45 - 16:30 Post Series A Start-up Sessions
Futurlink (Spain) - Proximity Marketing
Nimbuzz (Netherlands) - Mobile IM and Text Message Service
Mippin (UK) - Mobilizing the Web
Palringo (UK) - Vocal Instant Messaging
Taptu (UK) - Mobile Social Search
17:00 - 18:00 PANEL: Open Business Models
Mike Butcher, TechCrunch UK & Ireland (Moderator)
Chris Liu, Managing Director, Fjord
Leif Fågelstedt, COO, Blyk
Ilja Laurs, Founder & CEO of GetJar
Ray Anderson, CEO and founder, Bango
Laurence Aderemi, Business Development Director (EMEA), AdMob

y el precio oferta para el integrante de CCMovilidad es 199€.

Rabobank SMS betalen, slim van de Rabo

Peter Oosterwal — Thu, 26 Jun 2008 15:27:43 +0000

Wauw, ook mobilebanking 2.0 staat niet stil. Vandaag lanceert de Rabobank het SMS betalen...

Iedereen kan het gebruiken en t werkt met alle banken en alle mobile telco's. Maar wat is het omslachtig... zeker wanneer je telefoon niet ondersteund wordt...(Is wel Java software maar toch niet geschikt voor winmob en BlackB)

Wanneer ik een bedrag naar een vriend wil overmaken moet ik zijn 06 intypen, dat nummer ken ik natuurlijk niet uit mijn hoofd en kan ik ook niet vanuit mijn adresboek incopieren. Dan moet ik dat sturen naar een short code (@ 20 euro cent per verstuurde sms...?) pfff veel werk en duur dus. Dan moet ik nog een keer een ontvangen code terug sms-en... (@ 20 euro cent per verstuurde sms...?). Een betaling van 5 euro kost je dus 5,40.

Grappige is dat na 1 januari elke transactie ook 5 cent gaat kosten. En uiteraard krijg je geen rente op je SMS-potje... Jammer dat ik ook niet naar een parkeermeter kan SMSen.

Slimme SMS deal van de Rabo dus, vooral voor het spekken van de Rabobank's eigen SMS pot.

Nokia buy Symbian

Patric Carlsson — Tue, 24 Jun 2008 19:44:19 +0000

Nokia said today that it will buy up the part of Symbian it doesn’t already own and create the Symbian Foundation, which will unite all of its flavors into a single, common software platform that will go open source in two years. The move is a clear response to the realities of today’s mobile market — but will it work?

Click here for a excellent analysis from GigaOm

Yahoo! aventaja a Google en Mobile 2.0

lestaire — Thu, 12 Jun 2008 11:41:56 +0000

La semana pasada pudimos disfrutar de una conferencia interesantísima en el Telecom Club del Instituto de Empresa por parte de Alejandro Romero, Director of Strategic Partnerships en Yahoo! Iberia. Alejandro explicó de forma muy clara las tendencias del mercado hacia una mayor conectividad móvil y la firme estrategia de Yahoo! de posicionarse como líder en el segmento móvil de próxima generación o Mobile 2.0, aunque quizás deberíamos empezar por definir este término.

Mobile 2.0 no es más que traducir el concepto de Web 2.0 al mundo móvil, es decir, tener al usuario implicado en la creación de contenido y que actúe como un ser sociable dentro de la red. Para ello necesitamos primero una conexión inalámbrica rápida y barata que parece que ya llega a pesar de que aún la conexión de datos sólo suponga un 5% de las ventas para los operadores. Por ejemplo, Orange está ofreciendo 500MB de descarga 3G al mes por 29 euros, que es una cantidad suficiente para navegar sin preocupaciones. Además necesitamos móviles que permitan la accesibilidad, y en España tenemos ya 35 millones de teléfonos de estas características (de un total de 50). Y por último se requieren aplicaciones de calidad que hagan útil la red y el dispositivo, no como ocurría con el patético servicio WAP sobre GSM en el 2000 que para buscar el cine más cercano tardabas 15 minutos (si antes no daba error). Aquí es donde entran los expertos en la materia, Yahoo! y Google. Y de momento parece que gana Yahoo!

Yahoo! tiene una flamante y nuevecita cartera de aplicaciones para el móvil que no dejan indiferente a nadie. Primero, Yahoo! oneConnect, la red social móvil de Yahoo! para comunicarse con los amigos. Luego está Yahoo! Go que actúa de portal de acceso a Internet y permite personalizar las vistas con bonitos widgets. Y por fin el verdadero producto estrella: Yahoo! OneSearch, un buscador avanzado que ofrece información relevante en formato móvil para que no nos desesperemos buscando en nuestro pequeño dispositivo. Y he de decir que ahí Yahoo! le ha dado en el clavo dándose cuenta de las diferencias entre cuando buscamos en el móvil y en la computadora, en el que los resultados tienen que ser mucho más acertados y presentados de una forma más inteligible. Así, si pones "Madrid" en la caja de búsqueda, lo normal es que aparezca el tiempo de Madrid, un callejero, un plano del metro y los resultados del Real Madrid si es día de fútbol, y no 300,000,000 de enlaces a páginas encontradas.

Alejandro Romero también nos habló de publicidad en el móvil a través de la red de anuncios PANAMA de Yahoo!, que entró en funcionamiento hace pocos meses y pretende competir con la plataforma AdWords de Google. Recordemos que Yahoo! no ha hecho más que perder cuota de mercado en la publicidad online desde que adquirió Overture en 2003, pero parece que la cosa puede cambiar gracias al posicionamiento en el móvil. Desde luego que un mercado más equilibrado beneficiaría a todos, usuarios y anunciantes. Ojalá que así sea.

Mobile Media Summit, Cologne

Maciej — Wed, 11 Jun 2008 15:01:51 +0000

Our booth, yahoo lecture and me under discussion with myspace on a panel.

Mobile Social Web - Web 2.0 für die Hosentasche

Two days ago I was asked by Mark Wächter, if I can fill in for facebook on the Mobile Media Summit at MedienForum.NRW in cologne. They didn’t ask me first, but why not :o) So I had the great opportunity to join the panel ‘Mobile Social Web – Web 2.0 für die Hosentasche’ (English: Mobile Social Web – Web 2.0 for the trouser pocket) and to discuss the developments in mobile social networks with Sarik Weber (Vice President – Marketing, cellity AG), Olaf Kroll (Director Business Development Europe, Fox Interactive Media / MySpace.com), Mark Wächter (chairman of Fachgruppe Mobile of Bundesverbandes der Digitalen Wirtschaft e.V.) and Ossi Urchs (F.F.T. Medienagentur).

Markus Nass made some pics with me in action, as carnival barker and in the panel. And here are my slides:

[slideshare id=465745&doc=20080611-peperonide-mk-mobile-summit-1213346077798560-8&w=425]

There were also other interesting lectures that day like the one by Dr. Rainer Deutschmann (Executive Vice President Mobile Internet, T-Mobile International AG), telling that they are changing more and more from a portal to a platform for third parties. And that it is important for them right now to explain to the user that they can now find the web brands like eBay – that they are familiar with on their personal computer at home – on the their mobile phone. And I just loved the statement of Michael Stenberg (Partner Director Mobile, Central & Eastern Europe, Yahoo! Deutschland GmbH): ‘the mobile internet is big’ :o)

Mobile Media Summit 2008 Agenda:

Mobile Internet - Kampf um die beste Startposition

Keynote: Dr. Rainer Deutschmann
Moderation: Ossi Urchs
Panel participants: Mark Wächter, Dr. Rainer Deutschmann, Michael Stenberg, Matthias Büchs
Presentations: Michael Stenberg, Matthias Büchs

Mobile Social Web - Web 2.0 für die Hosentasche

Keynote: Sarik Weber
Moderation: Ossi Urchs
Panel participants: Maciej A. Kuszpa, Mark Wächter, Olaf Kroll, Sarik Weber
Presentations: Olaf Kroll, Maciej A. Kuszpa

Mobile Advertising - Werbung direkt beim Kunden

Keynote: Burkhard Leimbrock
Moderation: Ossi Urchs
Panel participants: Dirk Kraus, Mark Wächter, Burkhard Leimbrock, Stefan Meyer-Spickenagel
Presentations: Dirk Kraus, Stefan Meyer-Spickenagel

NEW CeBIT 2008 Video Content

jamie andrei — Wed, 11 Jun 2008 08:56:43 +0000

Hi All,

Get your bum down to GoCeBIT.

I have just finished editing a bunch of great new video content featuring the following speakers and more.

Thanks for letting me be part of such a great event.

They are in no particular order.

A great resource for you to take advantage of, yes my eyes are 16X9 wide screen square now!

There are some top international speakers talking about innovation of all types.

Including:

AGIMO - Ms Ann Steward, Aust. Govt Chief Information Officer
Australian Government - Hon. Lindsay Tanner MP, Minister for Finance and Deregulation
Australian Government - Senator the Hon, Stephen Conroy, Minister for Broadband
Sage - Charles Pludthuro
Saasu - Marc Lehmann, Director and Founder
Siemens - Eric Hampell, General Manager (Aust. & NZ)
Sony Aust Ltd - Peter Norman, Group Marketing Manager
Motion Computing - Brett Gross, Regional Manager (Aust. & NZ)
Netforce - Scott Atkinson, Director - CTO
Pronto Software - Paul Goepfert, Marketing Manager
NSW DSRD - Wayne Sonter, Manager, Innovation and Technology
Advantech - Brad Waters, Account Manager
Oracle - Shane Owenby, Senior Director
Deutsche Messe AG - Dr Andreas Gruchow, Board Member
Abuzz - Morgan Drew, CEO
Thomson - Tony Lynch, General Manager
Jabra - Paul M. Nettelbeck, Marketing Manager (Aust. & NZ)
Grove Communications - Paul Rankin, Owner
Trixbox - Tanya Thompson, Marketing Manager
D-Link - Maurice Famularo, Marketing Director (Aust. & NZ)
Talkswitch - Michael Sellwood, Vice President International Business Development
Joomla - Andrew Eddie, Lead Developer
AussieHQ - Michael McGoogan, Managing Director
AVG - Lloyd Borrett, Marketing Manager
University of Wollongong - David Fuller, Director, Innovation Campus
Fujitsu Australia - Liam O'Duibhir, Programme Manager / Biz3 - Zachary Zeus, Principal
Netcomm - Danny Morrison, General Manager
Alloy - Karl Baker, Marketing Director
Rohde & Schwarz - Simon Haynes, Broadcast Account Manager
Motion Computing - Brett Gross, Regional Manager (Aust. & NZ)
Altech - Kevin Hartin & Antony Sheen, Managing Director
Bluefire - Jason Serda, Managing Director
Hot Goanna - MArk Tull
SBS - Mark Boyd, EP World News
SBS - Paula Marcello, Director Radio
SBS, Nikki Canning, Radio
NAB - David De Garis, Senior Economist
Audi
Engin
Yahoo! - Willie Pang
Netgear - Kimberley Odewah
eWay - Matt Bullock
Panasonic - Barry Armstrong
CSIRO - Stephen Giugni
MIT - Prof. Richard Lester
ZeROIN - Mark Thompson
Boeing Company - Al Bryant
Telstra - Lin Marie
NICTA - Dr David Skellern
Navteq - Brent Stafford
Mahalo - Jason Calacanis
Melbourne IT
Motorola
Optus
and several keynote addresses from the eGov, Aus Innovate, Transact 2.0, ministerial addresses,experts, interviews AND MORE!.

Hope you enjoy it.

Enterprise 2.0 and Credit Unions

lbarros — Wed, 04 Jun 2008 12:01:53 +0000

The term "Enterprise 2.0" was first coined in March of 2006 by Harvard Business School Associate Professor Andrew McAfee in an MIT Sloan Management Review article entitled "Enterprise 2.0: The Dawn of Emergent Collaboration."

Adoption of enterprise 2.0 technologies can spur efficiency, productivity and innovation by encouraging employees and other stakeholders to share information and discuss business problems in an open, collaborative setting.

CreditUnion2Zero has developed a "Credit Union Enterprise 2.0" framework which applies these concepts in areas where business problems can be solved or where current processes and functions can be improved or augmented.

Next week in Boston from June 9th-12th, the Enterprise 2.0 conference is being held.

Titled "Leading the Evolution" it will cover the following topics:

Social Networking in Business
Social Networks as New Media
Microblogging & Twitter
Enterprise Mash-ups
Enterprise RSS & Syndication
Developing a Next Generation Workforce
Socializing Search
Making the Right Video Conferencing Choice
Software as a Service
Security for Enterprise 2.0
Office 2.0
Presence
Unified Communications
Integrated Collaboration Platforms
Enterprise Mobility

In a post, contribued by Zach Church, Enterprise 2.0 is defined as the strategic integration of Web 2.0 technologies into an enterprise's intranet, extranet and business processes. Enterprise 2.0 implementations generally use a combination of social software and collaborative technologies like blogs, RSS, social bookmarking, social networking and wikis.

Most enterprise 2.0 technologies, whether homegrown, free or purchased, emphasize employee, partner and consumer collaboration. Such technologies may be in-house or Web-based. Companies using YouTube for vlogging or a private Facebook group as a modified intranet, for instance, are implementing a form of enterprise 2.0.

McAfee offered his first definition on May 20 of that year, only to revise it seven days later after comments and suggestions from the blogosphere extended its meaning. McAfee specifically excluded Wikipedia, YouTube, Flickr, MySpace and similar programs, arguing that those services were intended for individuals, not companies.

Enterprise 2.0 & Healthcare

lbarros — Wed, 04 Jun 2008 11:56:06 +0000

Health2Zero has developed a "Healthcare Enterprise 2.0" framework which applies these concepts in areas where business problems can be solved or where current processes and functions can be improved or augmented. This is specifically targeted at the Pharma sector, Pharma2.0, and the Medical Device Sector, MedDevice 2.0.

Next week in Boston from June 9th-12th, the Enterprise 2.0 conference is being held.

Titled "Leading the Evolution" it will cover the following topics:

Social Networking in Business
Social Networks as New Media
Microblogging & Twitter
Enterprise Mash-ups
Enterprise RSS & Syndication
Developing a Next Generation Workforce
Socializing Search
Making the Right Video Conferencing Choice
Software as a Service
Security for Enterprise 2.0
Office 2.0
Presence
Unified Communications
Integrated Collaboration Platforms
Enterprise Mobility

Social Phone: SkyDeck, Android, Zyb, Jaiku

sos100 — Tue, 03 Jun 2008 15:24:34 +0000

This is a quick and incomplete roundup of four different approaches to what I call the "social phone". It would have been five in number but Zyb went and acquired Imity not long before being acquired itself by Vodafone. Rather than have a prolonged discussion of what I mean by social phone, let's just take a look.

SkyDeck: At first blush this looks like a phone bill analysis tool (which indeed it is), which sounds pretty boring. However, we all know that my real social network most likely exists in my phone contacts and call history. Who do I call most often? Who do I text? Whose calls do I ignore? Who do I talk to the most (most minutes) as opposed to call most often? You can figure out quite a bit about your own social graph by analysing you call and text records, and in the way of Web 2.0, you can get significant added value if that data can be shared in a controlled way. SkyDeck adds value by crunching the call and text data for you, and that analysis can be valuable and informative. A great example of some of the value-add that can be brought to your CDRs buried in your operator.

Android: I mention Android here because one of the radical things about Android is the ability to customise everything - including the contact list and the dialler. The possibilities here are very interesting, and we've touched on them before, such as: branded phones that come with built-in contacts for (say) 50Cent ("Call him anytime and leave him a message - he'll text you when he's playing in your neighbourhood"), location-aware phonebook that can display people in your phonebook who are "nearby", contact lists that can arrange themselves by "most called", or "most called when I'm in this city", and so on. Take a look at the Android Challenge first round for a great initial set of ideas around making the phone social.

Zyb: These guys had a very interesting progression, from backing up your contacts to the cloud, to letting you "connect" to other people in your address book also using Zyb, to adding more and more social aspects to the phone book (shouts, photos, twitter-like microblogging features and so on). In addition, they acquired Imity which used Bluetooth to help bring your contact list alive, and to tell you when other contacts (using Imity) are nearby. A great example of linking some real-world proximity solution with your contacts for value-add. Now part of Vodafone, it'll be fascinating to see if the Zyb service morphs in to a prime-time offering from Vodafone. Hope so

Jaiku: Lots of people seem to have written Jaiku off, as nothing too much has happened since they were acquired by Google. I haven't. One of the more fascinating elements of what Jaiku had done was to create a much more social phone book for (admittedly only Nokia) phones than Nokia, including Imity-style features but much, much more. I expect to see some of this functionality re-emerge with gusto and verve whenever Jaiku formally opens for business again. I suspect that when they do, it'll be timed to coincide with other announcements from Google around Android, Handsets and so on. Just seems logical that this would be the case.

Twelve months from now, my contacts list or phone book in my phone will let me know when people are near, prioritise people I call most often, provide a way to "nudge" or "ping" people to see if they're up for a call without having to text or barge in on them by calling, and offer options for auto-updating lifestreams online based on who I'm with and where I am ("Sean and Joe were in the pub for three hours. Hmmmm")

Can't wait :-)

Mobile 2.0 and Marketing

sumanchaudhuri — Thu, 29 May 2008 23:14:31 +0000

Mobile phones are all the rage, especially with youngsters and Mobile 2.0 is all about leveraging the mobile phone as a platform and using Web 2.0 tools and technologies to deliver new and innovative applications and media messages. Everyone out there is focused on using the mobile web to capture the attention of the youth, but as with my earlier article on push vs. pull marketing, if all you do is blast people with ads on their cell phones, then all you are doing is broadcasting with little or no chances of capturing their attention. So before you think about leveraging mobile 2.0 to your advantage, it helps to know what people want and are willing to endure to see your marketing message. In other words, what incentives can you provide them to see or hear your marketing message on their phone.

As part of working with media and advertising companies, I tend to share the following strategies with my customers:

Unique Content: The youth are fickle minded and are not willing to endure ads invading their personal devices unless your content is unique is some way.
Personalized: Leveraging social graphs, profile information, geographical information, Twitter integration and other such Web 2.0 based themes, concepts and technologies, the key is to personalize the ads to make them highly relevant at the right time (if I am car shopping, don't show me an ad for a grocery store coupon).
Incentive Based: This holds true as with any other aspect of marketing - if there is an incentive, the ads are just that much more appealing.

So what kinds of incentives would appeal to the youth and older generation? Studies show that:

Cash is king:80 percent of adults and 70 percent of teens identify it as the top incentive for responding to mobile advertising.
Entertainment downloads: you know - wallpapers, ringtones, etc.
Free Music: No brainer - digital media is moving from the desktop to portable devices and the cell phone is the ultimate portable device.
Free Minutes: This can be a great avenue for the carriers - if the right partnerships are struck whereby the carriers are making money via the partnerships, they can give out free minutes to their customers.

Media and marketing agencies are always looking for ways to profile customers on their usage, interests, etc and ask me if users would mind providing this information in exchange for ads. Studies show that mobile phone users are willing to do so only if the ads that they receive in return are really useful and applicable to them. However, teens, who are most bombarded with marketing ads due to their huge spending power are very guarded about their privacy and even targeted, relevant ads might now always make them want to participate.

Can a SMS harm people?

richad — Mon, 19 May 2008 04:00:24 +0000

Indonesia’s cellphone users were shocked by a SMS. This “SMS Merah” or “Red SMS” or “Ring in Red” (in english) has surprisingly causing a physical attack that harmed its receivers. One of them, a man from West Sumatera Indonesia which suddenly turned unconscious after reading this SMS.

A group of people believe that this SMS was being sent by such black-magic wizard who just want to test his ability by using SMS as a medium.

Here is the content of the "SMS Merah" after being translated into english:

“To all beloved friends. If you receive a call with long numbers, such as +62852731520946, in red, do not pick it up, as there is currently a group of Indonesian students, who are also black magic practitioners, testing their power via handphones. Whoever answers the call will start to foam in the mouth and die shortly afterwards. In Indonesia, there are already nine deaths, and last night, two more died in Puchong. These incidents happened. Please forward this message…

source 3G Week

So be careful next time you open an SMS...

Vodafone buys Zyb for 31.5M Euros

Ilan Abehassera — Fri, 16 May 2008 17:34:38 +0000

Zyb was a competitor of the previous startup I was working for, here in New York, and I was admiring their work, and their product, they really got it right.

I was counting the minutes until they get bought by a carrier. Now it's done!

See more at GigaOM.

Congrats to the team.

Vodafone buys mobile social network Zyb

Roald Cyberath — Fri, 16 May 2008 16:51:00 +0000

This is the kind of story that we would love to cover more often: an innovative european startup gets a successful exit, being acquired by a large player (the latter being Vodafone, a european global player, for a change of the Google, eBay, or Yahoo acquisition stories).

Danish company Zyb started out as a backup service for your mobile addressbook, syncing it up with a repository "in the cloud". And one must recognize that they have a true expertise in configuring the sync, depending on your mobile phone model among hundreds of makes (although some were very dissatisfied with the service).

Only in the past year did Zyb take advantage of all the contact information thus gathered, to become a social network of its own. Zyb was indeed "smart in how they built their service": many analysts agree that the closest approximation of our true social network is the contacts we have on our mobile phone (much more than our "friends list" at Facebook or MySpace).

So Zyb introduced the "social phonebook" in February.

Then less than a month ago, Zyb acquired Imity, a three-people startup active in the shorter-range, bluetooth-based social networking, described as a "pocket radar".

All this apparently makes a lot of sense to Vodafone, who acquired Zyb for €31.5M (all cash), to buy itself a social mobile strategy. The question remains if Zyb has not sold too early, when the social mobile market is barely nascent (a couple of percents of use in 2007, but still expected to grow tenfold to 800 million users over the next five years, according to this eMarketer report)

In any case it probably made sense for Zyb, who had only raised €3M (from Nordic Venture Partners) back in fall 2006. They boasted the 16 million contacts that have been uploaded... by 250.000 users (that number is good for a startup, but small compared to what mobile social networking is poised to become). Anyway, congrats to the team, the investors (and to the amazing Morten Lund, who was there as an early angel).

Because there will be more moves and innovation in this space, we'll keep watching it closely.

"Wisdom of Patients" - study

lbarros — Fri, 16 May 2008 14:59:54 +0000

There was a recent study prepared for the California Health Foundation by Jane-Sarsohn-Kahn, M.S. M.H.S.A, of Think Health, a health economist and consultant.

Click here to see study.

Study provides illustrative examples of social networks in healthcare, defines Health 2.0, glances at the future in "What's Next for Social Networks and Health?"..and has appendices related to Social Media Health Pioneers, Glossary of Social Media terms, and more information on Social Media and Health.

I liked the study, particular its mentioning of the power of Collective Intelligence and Wisdom of Crowds. Click here for resources related to this paradigm.

Mobile Social Networking on the rise

Sachendra Yadav — Tue, 13 May 2008 07:55:14 +0000

In a previous post Social Networking and the Mobile Phone, I had written about the values mobile phone brings to a social network. Social networking, by definition, is about people that want to keep in touch with their friends and share info among them by the hour. Now, you can’t expect someone to roam around with a laptop all the time and this is where mobile phone comes into the picture. With the ability of mobile devices to operate in many different social spaces, both virtual and real world, the expectation that mobile will be the future of social networking is not as far fetched as it seemed only one year ago.

A growing number of global mobile phone users are accessing social networks over the mobile internet, according to research from Nielsen Mobile.

Kent Ferguson, Client Services Manager, Nielsen Mobile had this to say about the data: “Social networking is already a global phenomenon, and mobile could be the next big thing in the space. Large numbers of people are interacting with their social networking profiles while they’re on the move. There could be increased consumer demand for mobile social networking driven by the flat fee price plans offered by the leading operators that give subscribers unlimited mobile Internet access.”

eMarketer is predicting that mobile social networks will rise from 82 million users in 2007 to 800 million worldwide by 2012.

This growth will primarily come from existing social networks shifting their coverage to the mobile, however, mobile-only social networks will also play a part.

Debra Aho Williamson, eMarketer senior analyst and co-author of the report says "Along with the rapidly growing audience, marketers are drawn to mobile social networking because it creates a unique context in which to promote their goods and services, It goes beyond simply linking people with digital content by adding the immediacy of sharing with friends—a very powerful marketing proposition."

Laurel Papworth captures the evolution and trends in a wonderful presentation
[slideshare id=119783&doc=social-networks-on-cell-phones-mobile-devices416&w=425]

Established Social Networks Are Ruling the Mobile Networking Space [via Zemanta]
Mobile and Social Convergence Predictions for 2008 & Beyond [via Zemanta]
Mobile social networking entices 5 million [via Zemanta]

Peer to Peer Lending (Social Lending)

lbarros — Sun, 11 May 2008 14:16:37 +0000

On January 2008, the cover story of Credit Union Magazine was on P2P Lending. While nascent, P2P Lending or Social Lending presents a disruptive business model. According to Kiplinger.com it will grow from $300M in 2006 to $5B in 2010.

Rather than spending time on proving market validation, it's equally interesting to understand how these disruptive technologies work in other industries -- and are sometimes simply manifestations of consumers using the new Web to exploit arbitrage opportunities -- and many times these disruptions begin outside the United States.

Clayton Christensen, famed Harvard Business School Professor, and author "Innovator's Dilemma" and "Disruptive Innovation" -- is one of the leading authorities on the subject of disruption. Earlier this year, I was honored to have Clayton as a Guest Host, for a Web 2.0 Executive Seminar Series I manage, at a company I co-founded -- if you haven't read his books, I would highly recommend it!!

Among his hypothesis is that a firm has a difficult time justifying business models outside of its core business -- for many reasons -- among which is sometimes it means changing or putting existing business process or models into inevitable obsolescence.

Additionally, the shareholders and stakeholders of the co. -- can't be presented these opportunities in way that justify immediate resource allocation and investment. Another reason, is that sometimes these innovations are outside of the core competence of the people managing and leading the firm.

Also, sometimes such ideas and business models can be a distraction -- and many co's establish Innovation Centers or designated a committee or group of people to do feasibility studies and opportunity assessment.

P2P lending, as many people are aware are truly the way banking and credit unions lended money when credit markets were first formed - so called character-based lending. More recently, Muhammad Yunus, won a Nobel Prize for creating a system of character-based micro lending model in Jobra, India.This was the foundation that later became Grameen Bank, now a world model for micro-lending.

As you recall, P2P was the first nibble that occurred in the music industry's business model (ala Napster); and also the one of the first disruptions that occurred in the telecom business model (ala Skype).

Ironically the people who were behind Skype -- had in their prior company founded KaZaa, a Napster-like peer-to-peer file/media sharing network. It was created by entrepreneurs Niklas Zennström, Janus Friis, and a team of software developers based in Tallinn, Estonia. (^ Skype - A Baltic Success Story. credit-suisse.com. Retrieved on 2008-02-24).

All this of course was the pre-cursor to the ubiquitous, iTunes. Who would of thought that physical CDs would start to give away to digital downloads, ringtones, ringtunes, streaming, etc.

A lesson to be learned is to scrutinize whether the reaction of the music industry and its governing association, RIAA, was the best way to respond. Among their bets on the notion of Digital Rights Management (DRM) -- and tried all types of ways to encrypt and code -- and even resorted to lawsuits of consumers. Note that DRM is no longer required in any songs sold via downloads.

I think what consumers were telling the record labels is that CD prices were too high ($15.99) and that they were dissatisfied with buying a full album to get 1 or 2 good songs. They also wanted more intimate relationship with artists -- and return that would return loyalty in terms of attending live performances, buying merchandise. They also wanted to have more instant gratification -- in terms of knowing about a song or seeing a live artist performance (hence YouTube). In essence the Jimmy Bufett and Grateful Dead + the Internet business models -- seem to be the model that consumers are migrating towards -- and the record labels have transformed their modern business models with something called the "360 Deals"

So back to the P2P Lending and Credit Unions -- what is driving consumers? I think they see an arbitrage opportunity -- & maybe an "unfair" amount of money is being made on the interest rate "spread."

They're asking why does a financial institution pay me 5% of my money and than lend out up to 15% interest? Why would I borrow at 15% when I can borrow from a network at 7%? Why would i save at 5% when I can earn 7% from a network?

Thus, you can got to Zopa, Prosper.com, Virgin Money (formerly Circle Lending) and LendingClub.com -- to get sense that this is really happening with formidable number of transactions. And I know that people will say how about default risk? how about the monies are they insured (FDIC, NCUA)? These answers will be solved over time -- as these organizations are run by people who "get it" and have investors who understand what has to be done to make these entities sustainable and able to pass federal scrutiny. In terms of default -- theoretically since the Internet can do micro-transactions -- to allocate monies -- the diversification should be better -- thus providing equal if not better default rates.

This is a good time for Credit Unions to examine their business models beyond "interest spread" income; and determine where consumers are willing to pay for value -- and this has to be done with careful market segmentation -- as a retiree is likely willing to pay for certain services that a GenY may not be willing to pay for; and an immigrant from Colombia (Latino) would prize certain offerings -- that perhaps would not be of value to mid 40's professional sending children to college.

I think if the record labels truly saw P2P as a precursor to all the subsequent trials and tribulations -- perhaps there was a way for them to embrace it and capitalize on some of the platforms and technologies that are now entire new industries.

The growth of Internet music services and portable audio players has been nothing short of staggering. Over 52 million iPods have been sold in the past 12 months. In February 2008, the iTunes Music Service announced its 4 billionth download. The New York Times has reported that 12% of all iTunes downloads are of the classical genre; this is four times the 3% penetration seen in CD sales.

Mobile music services that let subscribers download songs directly to their cell phones could surpass online digital music retailers like iTunes by 2010. Wireless music services will count half the number of customers using online digital music services by the end of this year. By 2010, when 60% of all phones shipped in the U.S. will be music-enabled, wireless music services are projected to claim more than 50 million users and generate over $1 billion in revenue. (source: D. McSweeney, TenorTech)