Blogs about: Melissas Blog
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Families Don't Let Family's Phones Ring
When I was a kid my mother said I always must ask for something to drink when visiting my grandmother. Even though my Mamaw always replied, “Go ahead and get it yourself,” my mother was te… more »
Role Reversal Parents
Families Don't Let Family's Phones Ring
Melissa Richards wrote 4 days ago: When I was a kid my mother said I always must ask for something to drink when visiting my grandmothe … more »
Social Networking as Grassroots Activism
Melissa Richards wrote 6 days ago: I just read this article by John Fontana summarizing how social networking was used to escalate a vo … more »
Is Offline Advertising "On" Again?
Melissa Richards wrote 3 months ago: AdweekMedia’s 2008 “Hot List” was published today and The Economist led the rankin … more »
Marketers May Think Globally But Must Act Locally
Melissa Richards wrote 3 months ago: According to a recent study conducted by Brandiosity for Heidrick & Struggles, perceived effecti … more »
Baby Steps
— 3 comments
Melissa Richards wrote 4 months ago: “Baby steps” can apply to many situations, both literally and figuratively. I remember w … more »
Changing the World One Email at a Time
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Melissa Richards wrote 5 months ago: Ryan Allis knows how to make money. Ryan Allis knows the importance of helping others with less mone … more »
She Told Someone, and She Told Someone, and So On, and So On, and So On
Melissa Richards wrote 5 months ago: A couple of months ago I signed up for SheSpeaks, an online community for women who volunteer to tes … more »
I Know Who's Who, But Who's Pablo?
Melissa Richards wrote 6 months ago: If you’ve read my blogs, you know how much I love to point out email marketing blunders. This … more »
Don't Limit Customer Access
Melissa Richards wrote 6 months ago: American Express (AXP) boasts over 78 million cards-in-force worldwide, one of which has belonged to … more »
Target Practice
Melissa Richards wrote 7 months ago: Every morning on my short drive to work I listen to The First Word on Bloomberg Radio. If you are n … more »
Hooking the Big Fish (or Mammals)
Melissa Richards wrote 7 months ago: Just when you thought you’d mastered the technique of getting CEOs to open your email marketin … more »
Give a little, get a little more
Melissa Richards wrote 7 months ago: Whether you celebrate Christmas, Kwanzaa or Hanukkah, December is the month for gift-giving. If yo … more »
He's Making a List, and Checking It Twice...
Melissa Richards wrote 7 months ago: t’s that time of year again. The time of year when my mother wants “the list”. Eve … more »
The Little Blue Envelope that Could
Melissa Richards wrote 8 months ago: Every time my local Valpak arrives via snail mail, I open it immediately. The full truth is that I o … more »
Otherwise titled 'How NOT to engage your audience'
Melissa Richards wrote 8 months ago: In the last few months I have attended two seminars sponsored by the same industry-leading software … more »
It All Started with a Tummy Ache
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Melissa Richards wrote 8 months ago: Two weeks ago today I complained of feeling a bit nauseated. A co-worker was out sick with a stomach … more »
Wearing Lots of Hats
Melissa Richards wrote 9 months ago: I was recently asked for suggestions by a creative freelancer who is transitioning from something th … more »
Optimize Your Website over a Cup of Coffee
Melissa Richards wrote 9 months ago: Megan Cutter and I were talking the other night at a Chix in Business function about her new website … more »
Google is 9 years old
Melissa Richards wrote 9 months ago: First the steam engine changed the world, then came the search engine. And not just any search engin … more »
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