Tags » Media Psychology
NBA is having a helluva PR summer.
First the court rules Donald Sterling out and mentally incapacitated (a verdict we all reached long ago…). Then the NBA makes 2 significant announcements in back to back weeks, both branding them as a leader in social media and diversity. 607 more words
Well score one for Twitter.
Starting in the upcoming 2014-2015 season, the @NBA twitter handle will be etched into the game ball. Might not be considered huge news compared to the hullabaloo around LeBron “coming home,” using #23 again, or Byron Scott finally becoming the Lakers coach (a position, I might add, he should have had 3 seasons ago *cough*). 789 more words