SES San Jose - Orion Search Panel
Originally uploaded by JoeDuck

Live (well 10 minute delay?) from the afternoon keynote here at SES San Jose. We've got Matt Cutts, Robert Scoble, Danny Sullivan, Tim Westergren, Kirsten Mangers, Rich LaFurgy here to talk about search. I'll try to add as the talk goes on...

OK, it's over and was disappointing.   All the speakers are exceptional experts, but I think this casual approach did not work because rarely did we get any of the meaty search information both Matt Cutts and Danny Sullivan generally deliver.    If I was making recommendations to SES I would have had each of these folks do separate sessions in their areas of expertise and get into more detail.   Matt, for example, is arguably the world's top search expert and Robert one of the very top experts on blogging and social communities.   No need to water their stuff down so much.

2. seomoz.org

3. searchengineland.com

4. seobook.com

5. mattcutts.com

6. seochat.com

7. searchenginejournal.com

8. seroundtable.com

9. submitexpress.com

10. seoblackhat.com

Read full Article Top 10 Search Engine Optimization Websites (AUG, 2008)

For the past ten (10) weeks, the challenge for the Best SEO in the world continues since it started last June 1, 2008. The Busby SEO World Cup Challenge is organized by Busby Web Solutions in Perth, Australia.

One of the aggressive challenger

In google.com SERP for Busby SEO Challenge reaches to 1,300,000 million pages within ten (10) weeks, everyday the keyphrase Busby SEO Challenge increases the pages of about 100,000 query results from google every week. This is massive pages that google works very smart in updating the index pages every hour of the day for Busby SEO Challenge.

Well I don't know if Matt Cutts is aware of this either google.com who tops in the search engine industry today. But, I'm hopeful that Matt Cutts will feature my Busby SEO Challenge page for a greater exposure.

Then, for the wordpress Busby SEO Challenge tag with PR5 - this is awesome!

More sites and information for Busby SEO Challenge:

Busby SEO Challenge

Busby SEO Challenge

Busby SEO Challenge - BusbySEOChallenge

Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEOs. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web, was created to discuss and minimize the damaging effects of aggressive web content providers.

SEO companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients. Wired magazine reported that the same company sued blogger Aaron Wall for writing about the ban. Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.

Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. Major search engines provide information and guidelines to help with site optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Yahoo! Site Explorer provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index and view link information.

Getting indexed

The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Yahoo's paid inclusion program has drawn criticism from advertisers and competitors. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

Preventing indexing

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.
From Wikipedia, the free encyclopedia

Search engine optimization knowledge

Everyone has their own definition and comfort zone for link bait, copywriters and marketers, both. I consider myself a very experienced copywriter with marketing experience, but my biggest talent lies in copywriting, so I suppose my concept of link bait is more reserved than say that of a guerrilla marketer.

Link bait, if you're unfamiliar, is any type of story, essay, etc written/created/developed to generate links to a website or particular webpage for purposes of marketing and traffic-building. Linkbait may be low-brow or high-brow, formal or informal, heavily researched or written straight from the gut.

I write a lot of link bait pieces, some successful, some not so successful. I write for clients whose interest is in building valuable and relevant links within their specific markets. I like that. My goal becomes then trying to get into the heads and hearts of a particular audience and brainstorming the issues, topics that may make them sit up and take notice, compel them to share the content with colleagues and readers based on its insightfulness or just plain excellent information-ness.

But there are other kinds of link bait. There are always the stories about the marketer whose outrageous, bombastic piece of fiction netted a client 1500+ Diggs. Big whoop. diggs--they're equal to hands raised in a classroom half-ful of idiots. Diggs DON'T in any way translate to valuable inbound links to your website. They are here today and gone tomorrow, those "avid" readers. I am so under-impressed with the Digg "metrics." If you really want to weigh in on the meaningfulness of a piece of link bait then count the backlinks generated from reputable and relevant sources within the target market, b/c those links are the real deal, the ROI that matters.

Matt Cutts on Linkbaiting for more real-world and relevant information...

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices.

The initialism "SEO" can also refer to "search engine optimizers", terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.

History

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words and all links the page contains, which are then placed into a scheduler for crawling at a later date.

Site owners started to recognize the value of having their sites highly ranked and visible in search engine results. They also recognised that the higher their site ranking the more people would click on the website. According to industry analyst Danny Sullivan, the earliest known use of the phrase search engine optimization was a spam message posted on Usenet on July 26, 1997.

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provided a guide to each page's content. But using meta data to index pages was found to be less than reliable because the webmaster's account of keywords in the meta tag were not truly relevant to the site's actual keywords. Inaccurate, incomplete, and inconsistent data in meta tags caused pages to rank for irrelevant searches. Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.

By relying so much on factors exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search allowing those results to be false would turn users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

Graduate students at Stanford University, Larry Page and Sergey Brin developed "backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.

Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design. Off-page factors such as PageRank and hyperlink analysis were considered, as well as on-page factors, to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaining PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming. In recent years major search engines have begun to rely more heavily on off-web factors such as the age, sex, location, and search history of people conducting searches in order to further refine results.

By 2007, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. Google says it ranks sites using more than 200 different signals. The three leading search engines, Google, Yahoo and Microsoft's Live Search, do not disclose the algorithms they use to rank pages. Notable SEOs, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online forums and blogs. SEO practitioners may also study patents held by various search engines to gain insight into the algorithms.

Webmasters and search engines

By 1997 search engines recognized that webmasters were making efforts to rank well in their search engines, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.

Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEOs. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web, was created to discuss and minimize the damaging effects of aggressive web content providers.

SEO companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients. Wired magazine reported that the same company sued blogger Aaron Wall for writing about the ban. Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.

Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. Major search engines provide information and guidelines to help with site optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Yahoo! Site Explorer provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index and view link information.

Getting indexed

The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Yahoo's paid inclusion program has drawn criticism from advertisers and competitors. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

Preventing indexing

Main article: Robots Exclusion Standard

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.

White hat versus black hat

SEO techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.

An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.

White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review.

One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.

As a marketing strategy

Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site. However, more search engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator's goals. A successful Internet marketing campaign may drive organic traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site's conversion rate.

SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic. A top-ranked SEO blog Seomoz.org has reported, "Search marketers, in a twist of irony, receive a very small share of their traffic from search engines." Instead, their main sources of traffic are links from other websites.

International markets

A Baidu search results page

The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches. In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007. As of 2006, Google held about 40% of the market in the United States, but Google had an 85-90% market share in Germany. While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.^[44]

In Russia the situation is reversed. Local search engine Yandex controls 50% of the paid advertising revenue, while Google has less than 9%. In China, Baidu continues to lead in market share, although Google has been gaining share as of 2007.

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.^[44]

Legal precedents

On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."

In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. Kinderstart's web site was removed from Google's index prior to the lawsuit and the amount of traffic to the site dropped by 70%. On March 16, 2007 the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend, and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.

Source: http://en.wikipedia.org/wiki/Search_engine_optimization

What's that? You never go past page 3...

Fear not. No one gets past page 3. This doesn't mean your lazy and cant be bothered to look any further, this is just typical online behaviour.People don't want to search too much, they are too busy plus why the hell should they? People want their results and they want it now, most importantly they KNOW Google will give it to them.

To be the number one spot on Google is to essentially win at life. It stands for that illusive integrity in a fast paced world of instant gratification. Online users know that the results Google presents are THE most relevant to their search and that's why they go to it.

But how do you get to be there?

You may have just started to get involved with online media or maybe you already have a website or a blog and want to be able to be found more for your content. You may just want to show off to the world or you have realised the importance of the power of online marketing. Well you're in good hands as we at Green i Design know how to be found.

Unfortunately it's no simple task and getting good rankings in the Google Search Engine can be a full time job, no, there is no easy route and you have to be prepared for the long hall. Any sneaky short cuts, Google's search bots will find them and you will be punished...

Like Wikipedia, Google is built on trust and of course, some rather complicated techo jargon. From the huge air hangers that house the Big G's hubs, processing over 100 search factors and the relevance of over 8 billion web pages in a matter of seconds, for your convenience. To the secret Google algorithm that works out exactly what you are looking for, with over 90% of search results online found by Google, there really is no substitute.

So to be found on Google?

HOW TO BE FOUND ON GOOGLE: TIP no. 1

Well as we have mentioned there are loads of factors (over 100) Google consider when making a search, some we* know, some only Google know, but the first and most important factor to get found on Google is to write good content. Matt Cutts (aka the public face / 'man who is super smug becuase he actually does know everything about') of Google.com, says good content is his first and primary factor when decifering the relevance of a web page - will it tell the reader what they wanted to know? Have you written about your topic well? with passion and commitment? Do you appeal to your customers?

More often than not, the key to a successful business is their customer satisfaction success rate - and of course Google is on it with that!

Write what you want and write with enthusiasm, write for your audience and not for the search engines and you WILL get found.

....................

If your still finding this a little complicated and you'd rather someone do the work for you, contact us at Green i Design - We can help you get your web page found.

*We = Search Engine Optimisers

Search Engine Optimisers is the posho way of saying 'the people who specialise in getting your stuff found online.'

Keep posted for more SEO information and how to's from Green i Design.

Jefferson Graham n'a pas juste écrit un article sur des conseils d'optimisation SEO gratuits  - il a aussi amené sa caméra vidéo. Le résultat est un cinq minutes d'entretient vidéo avec des conseils d'optimisation de moteur de recherche plus faciles et gratuits. Ces conseils vise plutot les débutant en SEO et les petites entreprises en SEO au lieu des marketeurs avancés. Vous pouvez voir la vidéo (anglais seulement) ci-dessous :

Futilités amusantes : Cette vidéo a été enregistrée sur bande dans le lobby de l'édifice 43 sur le campus Googleplex. Aussi, je me suis assuré de porter mon "Nous ♥Les webmasters" la chemise de notre portail de webmaster de notre équipe de Kirkland.

Vous avez un site Web et ne pouvez pas comprendre pourquoi votre site n'est pas au sommet des classements de recherche de Google. Vous allez à Google.com pour quelques conseils, mais vous perdez beaucoup de temps à essayer de trouver réponses.

Certainement, que réussir à être visible dans les classements de recherche de Google peut être un mystère. Pour vous aidez résoudre l'énigme, le USA TODAY  c'est assis avec Matt Cutts de Google, un ingénieur et blogger actif, qui a cinq trucs faciles sur la façon "d'optimiser" votre site pour que Google (GOOG) et le reste du monde peuvent le trouver.

De plus en plus les gens d'affaires se tournent vers le Web pour trouver des clients : 5.8 milliards de $ ont été dépensés en publicité dans le premier trimestre seul, en hausse de 18.2 % de l'année dernière, selon le Bureau Publicitaire Interactif. La part(l'action) de Google de recherches d'Internet continue à monter aussi - à un rapport (record) 61.8 % en mai, selon la mesure d'audiences des Médias ComScore Metrix.

Si vous n'avez pas "optimisé" votre site, voici comment :

1. Mettre en valeur votre terme de recherche sur votre page.

"Pensez ce que les gens vont taper pour essayer de vous trouver," dit Cutts. Il dit qu'il a rencontrer un chiro de San Diego qui s'est plaint que son site ne puisse pas être trouvé utilisant facilement la recherche Google. Les mots "chiro de San Diego" n'ont été inscrits nulle part sur son site. "Vous devez vous assurer que les mots-clés sont sur la page," dit Cutts. Si vous êtes un docteur de San Diego, Des Moines l'architecte ou l'agence d'annonce Portland, vaut mieux laisser les gens le savoir immediatement.

2.Remplir les metas

En créant des sites Web, l'Internet codant la langue inclut deux métas : titre et description. Même si vous ne connaissez pas le code qui est utilisé pour créer des pages, les logiciels comme Dreamweaver d'Adobe ont les outils qui vous laissent les remplir dans des termes clairs (plutôt que "< le titre > le Chiro de San Diego < / le titre"). Les étiquettes (métas) sont cruciales, Matt Cutts nous dit, parce que ce qu'ont montre dans les résultats de recherche le plus sont souvent, sont les étiquettes (métas) de description et le titre.

Si le chiro de Cutts avait correctement étiqueté sa page Web, une recherche aurait donner quelque chose comme ca : "chiro de San Diego. Le docteur local sert la communauté de San Diego."

Il y a aussi une troisième étiquette, ajouter des mots-clés, ou des termes de recherche, mais Cutts dit que Google n'y met pas beaucoup de poids dans ses classements.

3.Avoir des liens de sites vers vous

Google dit qu'il regarde plus de 100 données pour déterminer le classement d'un site. Mais les liens sont font toutes la différence, une fois que vos termes de recherche sont clairement visibles sur votre site, le titre et les étiquettes de description correctement marquées.

En bref : Google classe les sites basés sur sa popularité. Si des sites autoritaires se lient avec vous, c'est que  vous devez être bons et donc vous arrivez au sommet de la liste. Si vous ne pouvez pas avoir des sites supérieurs comme USATODAY.COM ou "New-York Times" vous lier avec vous, essayez vos amis. Et s'ils n'ont pas de site ? Continuer de lire.

4. Créer un blog et postez souvent.

Matt cutts dit que blogger est une grande façon d'ajouter des liens et commencer une conversation avec des clients et des amis. Il vous en coûtera seulement le temps : Blogger de Google, WordPress et d'autres offre des outils blogging libres(gratuits). Avec un blog, vous pouvez vous faire un lien vers votre site et offrir des liens aux autres. C'est aussi une grande façon de commencer à construire du contenu, dit Cutts.
5.S'enregistrer pour outils libres(gratuits).

Google.com/webmaster de Google offre des suppléments gratuits pour vous aider à obtenir que votre site trouvé. Vous pouvez télécharger un plan du site à base de texte, qui montre à Google les pages de votre site (pour le créer à www.xml-sitemaps.com). Une fois que c'est fait, vous serez enregistrés avec Google, où vous pouvez apprendre la statistique essentielle(vitale) - incluant qui se lie à votre site et combien de fois Google "rampe" (crawls) votre site pour des mises à jour.

Le centre d'affaires Local de Google (google.com/local/add) est l'endroit (la place) pour des propriétaires d'affaires pour soumettre un site donc il montre dans des recherches locales, avec une carte attachée. Les consommateurs drôlement calés qui utilisent Google pour des recherches savent que les 10 premiers résultats non-publicitaires sont souvent des Cartes Google, si vous avez une affaire et ne l'avez pas soumis, vous êtes perdants sur des clients potentiels.

N'exagérez pas

En tissant des mots-clés dans une page principale, Cutts dit, quelques éditeurs ardents du Web utiliseront le terme à maintes reprises. Cela est appelé "le bourrage de mot-clé." (keyword stuffing). C'est un grand  non-non de  Google, qui peut faire retirer votre site de leur index.

"Après que vous l'avez dit deux ou trois fois, Google a une assez bonne idée - ' bien, cette page a un rapport avec ce mot-clé, '" il dit. "Pensez juste aux deux ou trois expressions que vous voulez être connus pour, et le tisser dans le texte naturellement."

Pour des néophytes blogger, Cutts sait qu'en écrivant (par exemple, postant (affichant) du nouveau matériel(matière)) ne vient pas toujours facile. Il suggère de trouver des idées en visitant des sites de nouvelles sociaux comme Digg et StumbleUpon, voir ce que le les gens disent de votre sujet en particulier.

À part cela, Cutts dit, des nouvelles de matérielles (substantielles) dans la bonne catégorie qui font du sens : Il est tout de votre affaire. "Si je suis un plombier dans l'Iowa, je peux vouloir écrire certaines des choses étranges qui m'arrivent sur le travail, ou les cinq façons les plus communes de fixer(réparer) une toilette," dit-il. "Cette sorte de contenu peut devenir vraiment populaire et c'est une grande façon d'obtenir des liens." Les Gens posteront(afficheront) votre post sur un des sites médiatiques sociaux. Et avec ces liens vient la Popularité envers Google.

Finalement, Cutts dit, il y a une grande idée fausse de l'obtention de la visibilité Google qu'il veut éclaircir : Pour être trouvé au sommet des classements de Google, vous n'avez pas à faire de publicité.

"L'un n'a pas rapport avec l'autre," dit-il.

Cet article est une traduction automatisé de l'article : Google's Cutts: Good directions drive traffic to your website : By Jefferson Graham, USA TODAY

Teenagers are using Google Earth to zoom in on inviting pools in their towns and then send out the location and invites to their Facebook buddies for a late night (3am-ish) pool party called "Dipping".

It's actually clever enough, to make me chuckle.

Back in my high school days, a simple "Matt Cutts' parents are out of town!" shouted down the hallway between bells would be enough to have 200 teens show up with beer on Friday night at Matt's house. In college, it was the Rave, and cheaply copied Rave flyers.

In 2008, technology has gifted this generation with numerous creative ways to get into trouble, or have some harmless fun. While the police remind the teens that "trespassing is illegal", whether you view this as being clever and creative teen-tech mischief, or a serious legal offense depends on four things:

1. How old you are.

2. How much trouble YOU got into as a teenager.

3. Whether or not it is YOUR teen you are bailing out of jail for trespassing at 3am

4. Whether or not it is YOUR pool, and you are the one stuck cleaning up after 50 inebriated teenagers the next morning.

Speaking of inebriated teenagers, I have a posse of Japanese college-age girls walking down the street right now outside my window, (midnight) singing a Japanese pop song LOUDLY and off key... Hmmmmmm... At this moment, I would gladly refer them to a Google Earth location anywhere but here.

Here is the article posting below from Search Engine Land's blog:

Facebook 'dipping' craze irks pool owners from the Telegraph reports that teenagers on Facebook are using Google Maps to locate pools in their neighborhoods and then hold pool parties, as uninvited guests. The new phenomenon is called "dipping" and has caused concern in the Bournemouth, UK area.

These "dippers" have been inviting others via Facebook to join the parties. The teenagers are instructed to "wear fancy dress costumes" and bring a bicycle as a way to make an escape for when the cops come. These dipping events seem to run between midnight and 3am and only have 16 confirmed participants.

There is concern that the events might grow. The Telegraph reports that "invitations were sent to more than 500 users on the Facebook site." A police spokesperson told the Telegraph:

We are advising owners of swimming pools to be on their guard and extra vigilant.We would also warn prospective swimmers that using someone else's pool is trespassing and therefore illegal.

Arguably the best source for basic SEO information is Matt Cutts' blog, and he always has great summaries of the conferences at which he gives talks.    Here's a great post from Matt today after Danny Sullivan's SMX Seattle Conference.   Google has added some information to their famous (and infamous) webmaster Guidelines, which should be read by every webmaster as they are the best *basic* information about how to structure a site to be ranked properly.   You'll also want to read Matt's SEO posts which offer a lot more specifics and technical advice.  

Although several years ago you would *also* have been well advised to read up on some of the tricks of the trade such as various schemes for keyword optimization, I would argue that for most webmasters tricks are more likely to be counterproductive than productive.   This is a really rich topic because there remain many techniques that fall into a sort of gray area of optimization where ranks are affected, but crossing the Google draws between acceptable techniques and unacceptable can lead to severe penalties.   Since Google does not draw a clear objective line we have the ongoing gray area of optimization. 

Many SEO techniques relate to *linking* strategies and *keyword optimization*.     It is an area where I believe Google has in many ways fueled the rise of the very content they hate by making the rules too vague and (more importantly) allowed adsense advertising on pages that don't meet reasonable web quality standards.   Early in the game I was often frustrated when I would improve on a bad page only to have it drop in ranks due to algorithmic quirks.   I soon decided to leave crappy but high ranked pages alone, fearing they'd be downranked if I changed them.  This in turn caused problems as Google tightened up quality standards. Google is great about transparency in several areas, but algorithmic search penalties are not one of them.

I should also say there are some exceptionally good SEO folks out there who always have amazing advice when I bump into them at conferences.    David Naylor and Aaron Wall, and Todd Malicoat all have remarkable insight into the complexities of Google ranking as does Vanessa Fox who used to work for Google and Danny Sullivan who runs the SMX series of SEO Conferences.    My general advice about SEO is to do it yourself or in-house, but there are a handful of people like this who know the game so well that the normal rules about avoiding SEO folks do not apply.

Source: http://www.mattcutts.com/blog/quick-comment-on-nofollow/