Blogs about: Marketing To Kids

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An Expose of the Baby-Industrial Complex

This story I wrote years ago about how marketers prey upon the self-inflicted fears of new parents has been getting a lot of traffic of late, so I thought I’d give it a plug. FIRST, LET’S DISP… more »

Collateral Damage

An Expose of the Baby-Industrial Complex

collateraldamage wrote 3 weeks ago: This story I wrote years ago about how marketers prey upon the self-inflicted fears of new parents h … more »

Tags: Marketing, child safety, Collateral Damage Jr., Parenting, Is this really necessary? Parental paranoia, parental paranoia, Kids today!, Parents, Fear

Miley Cyrus is tired.

gurnage wrote 1 month ago: Seriously, people. We have child work laws in the US, but no one seems too concerned with the overwo … more »

Tags: marketing to children, Miley Cyrus, Child Labor, Disney

Pizza chain offers cheesy apology for insulting LeBron James — 3 comments

collateraldamage wrote 2 months ago: In an effort to have their vaguely pizza-like product and eat it too, Papa John’s “issue … more »

Tags: Marketing, Pizza Delivery, Pizza, Cleveland, Sports marketing, Basketball, Marketing blunders, The True Neapolitan Pizza Association, Lebron James

Man faces jail for sharing a Little Debbie snack cake — 1 comment

collateraldamage wrote 2 months ago: Now how’s that for brand loyalty? The case involves 21-year-old Timothy Caudill, who last year … more »

Tags: Marketing, Little Debbie, Snacks, McKee Foods, snack cakes, Jail

Odd brand placement: Spongebob Squarepants Rectal Thermometer — 1 comment

collateraldamage wrote 2 months ago: Best part: “Plays SpongeBob SquarePants Theme at the end of temperature taking.” Yeah, t … more »

Tags: Co-branding, Marketing, Spongebob, Spongebob Squarepants, Branding, thermometer

Iran blames Barbie for undermining traditional values — 1 comment

collateraldamage wrote 2 months ago: The top prosecutor for the Iranian Republic says that Barbie, Batman, Spiderman and Harry Potter are … more »

Tags: Barbie, Batman, Church Marketing, Harry Potter, Iran, Marketing, Marketing to girls, sex toys, Spiderman

Disney now also stalking boys — 3 comments

collateraldamage wrote 2 months ago: Well, that’s one way to read this headline: “Disney chases older boys with adventure toy … more »

Tags: Disney, Marketing, Marketing to girls, boys, pirates

French law would jail those who "incite thinness" — 4 comments

collateraldamage wrote 2 months ago: The French parliament’s lower house adopted a groundbreaking bill Tuesday that would make it i … more »

Tags: Marketing, Diet, When things are outlawed, Anorexia, France, Marketing to girls, advertising, Law

Absolutely nothing goes together like Procter & Gamble and Hip Hop

collateraldamage wrote 2 months ago: Bounce® and Beyonce? Jay Z and Oral B®? 50 Cent and Febreze®? Snoop Dogg and Eukanuba®? Ghostfac … more »

Tags: Marketing, Marketing blunders, PG, hip-hop, Snoop Dogg, lil wayne, tag

How I got a teens respect

trontr wrote 2 months ago: My apologies if you find this odd. I am in the middle of bad cold so my writing will be on and off f … more »

Tags: Lifestyle, Marketing, milk marketing, teen marketing

Mrs. Butterworth is Back - Who Missed Her?

gimme2minutes wrote 2 months ago: Oh joy.  The talking Mrs. Butterworth bottle is making a comeback in TV spots, on the Web, in an in … more »

Tags: Food Marketing, Questionable Marketing, High Fructose Corn Syrup, responsible advertising, advertising to children, Family, Food, Mrs. Butterworth, Pinnacle Foods

Kids 8-11 flock to Social Networks

trontr wrote 3 months ago: In the United Kingdom its is reported by BBC that more than a quarter of eight to 11-year-olds who … more »

Tags: Marketing, Lifestyle, kids and social networks, Social Networks

Has Nestle come up with the worst product name ever?

collateraldamage wrote 3 months ago: Butterfinger candy bar to change names: Following a two-year study of consumer tastes, officials ann … more »

Tags: Marketing, candy, Nestle, butterfinger

Advertising on Webkinz ???? — 3 comments

trontr wrote 3 months ago: According to the highly respected Campaign For “A commercial Free CHildhood “Webkinz.co … more »

Tags: Marketing, kids marketing, webkinz, kids advertising, children and marketing

GOOGLE PROMOTES ONLINE KID SAFETY

trontr wrote 3 months ago: On Tuesday Google will launch a parent’s resource for kids’ safety online which is cal … more »

Tags: Social Justice, Marketing, Lifestyle, media, Google, kids online, online safety

CAMPAIGN FOR A COMMERCIAL-FREE CHILDHOOD — 1 comment

trontr wrote 3 months ago: As a marketer with a long track record I find marketing to children is questionable to say the least … more »

Tags: Marketing, Lifestyle, kids brands, kids marketing, marketing to children

Hijacking Childrens Space — 2 comments

trontr wrote 3 months ago: Cryptic as that may sound I am referring to a report in the New York times about a new venture, WePl … more »

Tags: Social Justice, Marketing, Lifestyle, kids brands, teen brands, sports brands, childrens soprts

Nickelodeon wasting marketing opportunity for Avatar: The Last Airbender — 18 comments

collateraldamage wrote 3 months ago: As a fan of the Nickelodeon series Avatar: The Last Airbender I am perplexed why the network is igno … more »

Tags: anime, Marketing, Miyazake, Nickelodeon, Nickelodoeon, Spongebob, Spongebob Squarepants, Totoro, Airbender

Introducing the greatest professional baseball team names EVER.

collateraldamage wrote 3 months ago: To be included on this list the team name had to be unique, truly & honestly linked to the local … more »

Tags: Baseball, Major League Baseball, Marketing, minor league baseball, Sports marketing, team names


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