Blogs about: Marketing Technology
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Next Generation Campaign Management
Campaign-management technology has long been associated with the creation and deployment of outbound marketing campaigns. It’s time to change that. Marketing can no longer afford to simply act a… more →
NxtERA Marketing Blog
Next Generation Campaign Management
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Elana Anderson wrote 2 days ago: Campaign-management technology has long been associated with the creation and deployment of outbound … more →
The New Marketer Technologist Blog
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jwoodymeach wrote 2 weeks ago: Here’s the obligatory: “Welcome to my new blog” message. This blog differs from my … more →
If Zillow Zestimates are Zilly, why is REALTOR.COM doing them too? (Audio)
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Matthew Ferrara wrote 2 months ago: Listen to this blog entry! Click the podcast image to stream the recording (opens in a new window) … more →
Market Segmentation Lets You KISS Your Customers
datadoc wrote 2 months ago: I’ve decided to try a different medium/ So, here’s the latest post in a video format: … more →
Goin' corporate again...
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Elana Anderson wrote 2 months ago: Well folks, wanted to let everyone know that I’m going back to work for “the man” … more →
The Gift that Keeps on Giving
datadoc wrote 3 months ago: The Problem: Everyone knows that the fastest way to grow a new business is to generate positive word … more →
Take a Tip from Mary Kay
datadoc wrote 3 months ago: The Problem: Is there a way to eliminate the cost of reaching perfectly targeted customers who have … more →
Doing More for Less Money…Without Going Broke
datadoc wrote 3 months ago: The Problem: How do you reduce the cost of developing sales leads among upper-level decision makers … more →
Turning Readers into Doers
datadoc wrote 3 months ago: The Problem: Mailing lists are great, but how do you change the people who read your company’s … more →
Tapping the Facebook Audience
datadoc wrote 3 months ago: The Problem: How can a small, start-up company with a miniscule advertising budget target a limited- … more →
Gather a Passionate Community
datadoc wrote 3 months ago: The Problem: With rapidly falling barriers to entry, competition among online businesses is more int … more →
Technology’s Role In Differentiating Customer Experiences
Elana Anderson wrote 3 months ago: Marketing organizations are contributing to customer experience initiatives by working to deliver mo … more →
My Latest Research: Marketing Beyond The Status Quo
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Elana Anderson wrote 3 months ago: I am very excited to announce the launch of my latest research, “Marketing Beyond The Status Q … more →
Does Blockbuster need Circuit City? Without the technology, what good is the content?
jkottcamp wrote 4 months ago: I read the other day a great post from my friend David Blum who was commenting on the announcement o … more →
Integrated Lead Management Best Practices
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Elana Anderson wrote 4 months ago: Last week I participated in a Webinar — moderated by Bob Thompson of CustomerThink and sponsor … more →
See you in LA next week?
Elana Anderson wrote 4 months ago: Busy, busy, busy! That’s the month of April for me. Sorry I haven’t been posting the las … more →
Writing the Next Great Novel
datadoc wrote 4 months ago: Everyone has a story that the world needs to know. But there has always been a prohibitive cost fact … more →
CPM Pricing Will Ultimately Put EMSPs Out Of Business
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Elana Anderson wrote 5 months ago: After my tirade yesterday against volume-based CPM pricing in the email marketing sector, I was disa … more →
CPM Pricing Is To Blame For Bad eMail Marketing
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Elana Anderson wrote 5 months ago: One of the issues I am currently working on is to understand what it takes email marketers to move b … more →
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An 
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