Blogs about: Marketing Roi
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The Marketing Metrics Of High-Performing Integrated Marketers
I published a report called The Hallmarks Of High-Performing Integrated Marketers In Financial Services which analyzes the integrated marketing practices of 175 firms across a range of industries. I t… more →
Ron Shevlin's Marketing Whims
When Direct Marketing and Advertising Meet...
johnsondirect wrote 1 week ago: Inside Direct Mail ran a piece I did on the power of combining traditional advertising with direct r … more →
One of the Reasons Marketing Gets No Respect: Lack of Automation
Chris Koch wrote 1 week ago: We’re all like the geek who is consumed by technology but doesn’t own a computer. Let … more →
The Marketing Talent Shortage
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magnostic wrote 1 month ago: The elephant in the room for many CMOs is the shortage of marketing talent. That’s partly beca … more →
Can the doom and gloom be a bright spark for marketers?
ramblingwoo wrote 1 month ago: All the talk at the moment is that we are in/will go into/have been in a recession. Is this the usua … more →
If It's Such a Great Pitch, Why Don't They Buy?
rsomers wrote 1 month ago: You’re asked to prove the ROI on your product for your customers. You come up with a model th … more →
Marketing ROI Techniques
rsaling wrote 1 month ago: Marketing ROI Techniques Training Series Chicago - August 5-6 San Antonio - August 19-20 Boston - … more →
Why Market on the Internet?
Home Ownership Accelerator wrote 2 months ago: 81% of US consumers use search engines to make purchase decisions (Forrester Research) 8x Gr … more →
The Marketing Metrics Of High-Performing Integrated Marketers
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Ron Shevlin wrote 2 months ago: I published a report called The Hallmarks Of High-Performing Integrated Marketers In Financial Servi … more →
Marketing Mix Modeling
fractalanalyticsadmin wrote 2 months ago: Marketing is a broad topic that covers a range of aspects, including advertising, public relations, … more →
Marketing Mix Modeling - Optimize Spend and Increase Marketing ROI
fractalanalyticsadmin wrote 2 months ago: With the emergence of new media i.e. Internet, viral marketing, event marketing, sports marketing, p … more →
Internet Marketing ROI
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bradwest wrote 2 months ago: Here’s a handy calculator for determining ROI on your web advertising. It’s here: http:/ … more →
New Articles on Marketing Measurement
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magnostic wrote 3 months ago: A couple of articles I wrote for MarketingNPV Journal are now available on their website. The first, … more →
Marketing in a Downturn
magnostic wrote 4 months ago: This is one of those recurring theme stories that pop up every time the economy takes a dip. “ … more →
Skatecoverage.com Jan-Feb Combined Stats Sample Platter ( Stat of the Week#1)
Salman Agah wrote 5 months ago: Skatecoverage.com uses state of the art technology to produce print media statistics covering the l … more →
Recalibrating The Meaning of “Relevant”
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Elana Anderson wrote 5 months ago: Have you ever refinanced your mortgage only to be bombarded by offers to lower your mortgage rate fo … more →
We are a Point2 Approved Vendor
easymailmaker wrote 5 months ago: We are an approved vendor for Point2 Technologies and they really are amazing. If you’re a r … more →
The Value of Direct Marketing
karenses wrote 5 months ago: Marketing is critical to business growth. Unless a business focuses on and aligns their offerings … more →
Podcast Lesson 1: Definition of a Mail Campaign
easymailmaker wrote 5 months ago: Podcast Part 1:Definition … more →
Definition of a Marketing Campaign
easymailmaker wrote 5 months ago: This is the 1st of 10 lessons to help build a successful postcard marketing campaign. This is the … more →
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An 
Medley
