Blogs about: Marketing Process

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Rearranging the deck chairs?

Advertising Age published an article recently entitled “Reorganization Doesn’t Do It for Marketers.” (I’d give you a link but Ad Age makes you pay for their articles, so you n… more »

Value Acceleration

Rearranging the deck chairs?

Mitch/Ralph wrote 3 months ago: Advertising Age published an article recently entitled “Reorganization Doesn’t Do It fo … more »

Tags: Marketing, Process Management, Marketing Performance, marketing reorganization

Listen to our radio interview ... free

Mitch/Ralph wrote 6 months ago: Ralph and Mitch were recently interviewed on a business radio program on their views of the current … more »

Tags: interviews, Marketing ROI, Marketing accountability, value acceleration

CMO instability due to lack of process management

Mitch/Ralph wrote 7 months ago: The current issue of Business Week has an extensive article on the short tenure of CMOs.  It seems … more »

Tags: Process Management, CMO, Marketing accountability, CMO turnover, Chief Marketing Officener

How [poorly] integrated marketing impacts experience — 5 comments

Elana Anderson wrote 8 months ago: I recently treated myself to a new laptop. A Sony Vaio - it’s chic, sleek, and tiny. After I got … more »

Tags: Online Marketing, Marketing, Customer experience, Marketing Technology, Integrated Marketing, sony vaio, marketing effectiveness

One more on process vs. innovation

Mitch/Ralph wrote 1 year ago: I have just a bit more to say on this process vs. innovation issue, and then I’ll move on. (I … more »

Tags: Innovation, Process Management, Process, Six Sigma, 6-Sigma, Sales Process


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