Blogs about: Marketing Innovation
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Convergence, shmovergence
Laura Ries revisits the iPhone and everybody is excited. About a year ago, she predicted that the iPhone “is destined for failure” because according to her positioning theory, convergent d… more »
Marcom Outsourcing
Convergence, shmovergence
einatadar wrote 1 week ago: Laura Ries revisits the iPhone and everybody is excited. About a year ago, she predicted that the iP … more »
How Much is all that Marketing Worth, Anyway? - The Low Cost of Physician Leadership
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Heather Rast wrote 1 week ago: By Heather Rast, Director of Strategic Services Last night I read an interesting BusinessWeek articl … more »
Fresh and Current with Marcom Outsourcing
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einatadar wrote 4 weeks ago: I finally got around to write a couple of words about why outsourcing marcom is a good idea. There … more »
Time for CMOs to Walk the Walk
magnostic wrote 1 month ago: I’ve been to two CMO conferences this month, and here’s what I don’t get: Marketin … more »
Doing more with less...
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rsomers wrote 2 months ago: …is a good idea only if what you were doing before was poorly conceived, half-heartedly execut … more »
Marketing & Innovation
fhuertamty wrote 4 months ago: Marketing & InnovationMarketing & Innovation … more »
A (RE)EVOLUTION IN FOCUS GROUP FACILITIES©: TRANSITIONING TO AN UBER-FACILITY
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Carlos Montoya wrote 6 months ago: It’s well known that inspiration and creativity are at the heart of innovation. That’s why today … more »
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