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Marketing for Cultural Organisations: New strategies for attracting audiences to classical music , dance, museums, theatre and opera/ Bonita M. Kolb
ISBN: 1844802132 NLB Call No.: 700.688 KOL -[ART] Preface: “… Societal changes are forcing cultural org to revisit their marketing strategies because they have resulted in a new type of c… more »
Rough Notes :: By the Rambling Librarian (Singapore)
Marketing for Cultural Organisations: New strategies for attracting audiences to classical music , dance, museums, theatre and opera/ Bonita M. Kolb
Ivan Chew wrote 6 months ago: ISBN: 1844802132 NLB Call No.: 700.688 KOL -[ART] Preface: “… Societal changes are forc … more »
Adbusters (journal of the mental environment)/ #72 (Jun - Jul 2007)
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Ivan Chew wrote 11 months ago: I was at library@orchard the other day, just hours after their media conference. I decided to borrow … more »
Guerrilla creativity: Make your message irresistible with the power of memes/ Jay Conrad Levinson
Ivan Chew wrote 1 year ago: Chapter 3, p. 35: “The word now appears in the Oxford English Dictionary, which defines it as: … more »
Brandchild: Remarkable insights into the minds of today's global kids and their relationships with brands/ Martin Lindstrom with Patricia B. Syebold
Ivan Chew wrote 1 year ago: Defines “Tweens” as ages 8 to 14. Based on research by Millward Brown (”a leading … more »
(Re)inventing the brand: can top brands survive the new market realities?/ Jean-noël Kapferer
Rambling Librarian wrote 3 years ago: Published in 2001, translated from French. Marketing students would find this book useful, particula … more »
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