Blogs about: Marketing Communications

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Health Plan Week on Retention

George Van Antwerp wrote 3 hours ago: I had an opportunity to get interviewed a few weeks ago by one of the contributors to Health Plan We … more »

Tags: Books & articles, consumerism, Healthcare, Managed Care, technology, Value Propositions

Skip The Patch...Send Them To Church1 comment

George Van Antwerp wrote 3 hours ago: “Overall, 21% of Americans interviewed in our Gallup Daily tracking program this year say that … more »

Tags: Books & articles, Healthcare, PBM / Pharmacy, Research

International Society of Primerus Law Firms, 2003- 2005

Harris wrote 7 hours ago: Overview: Editor Problem Developed set of print communication products for association of high quali … more »

Tags: Management, Editorial, Legal, Newsletters, Press Relations, Publicity

Compliance is complicated1 comment

George Van Antwerp wrote 1 day ago: I am going to try a posting from my blackberry. I just read this in the AIS newsletter and was sur … more »

Tags: Books & articles, consumerism, Healthcare, PBM / Pharmacy

Peter VanderMeulen Campaign, 2002

Harris wrote 2 days ago: Overview. Communications Manager. Problem Built multi-dimensional communication model for tier-one … more »

Tags: Management, Content Provider, Analysis, Demographics, Print Radio, e-marketing, Fund Raising

ITToolbox: Stop Spamming Me. Now!2 comments

Jame wrote 1 week ago: So I have already complained about this here and here.  Over the weekend, I got another message.  … more »

Tags: At Work, B2B Marketing, Customer Acquisition, Customer Service, Email Communications, Opinions, prospect 2.0, eMail Marketing, ITToolbox

Crappy Headlines1 comment

modernista wrote 1 week ago: In today’s 24-7 news cycle, everyone with a web site or TV channel is constantly vying for our … more »

Tags: Opinion, writing, Articles, Headlines, Journalism, Marketing, media, News, PR

Jerry Walker, 72, Former O’Dwyer Publications Editor

gmcquade wrote 1 week ago: This is a obit reprinted from www.OdwyerPR.com and Mr. Walker was a good friend of many include thi … more »

Tags: enterepreneurs, communications, advertising, Public Relations, TV Shows, Publicity, Global Marketing, MAYO RSS Feeds, Marketing

Cell Phones and Cancer...Cautious?1 comment

George Van Antwerp wrote 2 weeks ago: In another confusing story to us the public, everyone has picked up the story about the head of a pr … more »

Tags: Books & articles, Healthcare, Research

Podcasting Best Practices

Demand Metric Analyst Perspectives wrote 2 weeks ago:     “A podcast is a collection of digital media files distributed over the internet using syndic … more »

Tags: Business, Marketing, Sales, Social Media, Strategy, webcast

Who stole my 20's?1 comment

modernista wrote 2 weeks ago: Earlier this month, I started the last year of my twenties. Except for the occasional conversation w … more »

Tags: Career, Life, Work, Jobs, College, Political Science, quarterlife crisis, Marketing, Public Relations

Extranet Best Practices

Demand Metric Analyst Perspectives wrote 2 weeks ago:   An extranet is an extension of a company’s internal network that allows authorized users to acc … more »

Tags: Strategy, Business, Marketing, Sales, IT

What You Need to Launch a PR Program

hooplamedia wrote 2 weeks ago: I’ve been getting a lot of hits on this blog lately and I truly hope that some of what I … more »

Tags: integrated communications, MarCom, Marketing, media, Media Relations, Media training, PR, PR for non-profits, PR for Small Biz

Contract Marcom and End-User Technical Writer, 3+ mos, part onsite/Palo Alto, to $65/hr W2 (CME816)

synergistech wrote 2 weeks ago: CME816, Contract Marcom and End-User Technical Writer (3+ mos, part onsite/Palo Alto), to $65/hr W2 … more »

Tags: contract opp, Peninsula, Software, Technical Writer, brochures, conceptual overviews, end user, end-user documentation, Finance

Intranet Best Practices1 comment

Demand Metric Analyst Perspectives wrote 2 weeks ago:     An Intranet, or ‘portal’, is similar to an Internet website except that it is rest … more »

Tags: Business, communications, Marketing, Portal, Sales, Strategy

Trade Promotion Best Practices

Demand Metric Analyst Perspectives wrote 2 weeks ago:     Trade promotion is any expenditure paid directly by a manufacturer to the trade or retail fact … more »

Tags: Strategy, Business, Marketing, Sales, Retail

Public Relations Best Practices

Demand Metric Analyst Perspectives wrote 2 weeks ago:   Public Relations (PR) is the act of managing communication between an organization and its key p … more »

Tags: AD, Business, Lead, Marketing, PR, Sales, Strategy

Keep The Change

George Van Antwerp wrote 2 weeks ago: I was listening to an advertisement for Bank of America’s Keep the Change program this afterno … more »

Tags: consumerism, Healthcare, Managed Care

More Gold in My BackYard1 comment

enovapr2 wrote 2 weeks ago: Even for a reasonably Net savvy guy like me the traditional media is my prime source of whats impor … more »

Tags: Adelaide, Lee Hopkins, North x East, Shai Coggins, The Advertiser


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