Blogs about: Market Culture In Action

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Collaboration Needed by Workers Too

Peder wrote 1 month ago: On my way in to the office today I heard an interesting story on NPR.  Apparently services have pop … more »

Tags: Innovative Thought, Collaboration

Recession? Time to grow the business!

Peder wrote 2 months ago: In an article entitled Seven Winning Tactics During a Downturn, MarketCulture chairman Linden Brown … more »

Tags: Innovative Thought, publications, Published Articles, Article, Seven Winning Tactics during a Downturn, recession, customer

JetBlue uses Twitter - Listens to Customers, Grabs New Business2 comments

Peder wrote 2 months ago: Part of the reason I haven’t been blogging as much as I should be is because I have been … more »

Tags: Innovative Thought, Fast Company, Jet Blue, twitter, SXSW, jeremiah owyang, Newsweek, CIO Insight

An Individual Also Has A Market Culture

Peder wrote 4 months ago: So often we talk about a Market Culture as being something that an organization (company, business u … more »

Tags: Innovative Thought, Components, Individual, market culturalist

Retroactively Introducing the "Market Culturist"1 comment

Peder wrote 4 months ago: In my last post I introduced the term “market culturist.” In case you’re wondering … more »

Tags: Church of the Customer, Mark Cuban, market culturist

Permission Marketing Becomes Imposed Marketing

Peder wrote 6 months ago: In reading a post on Viral Garden which spoke further about Facebook’s trials with Beacon ads. … more »

Tags: Market Culture Inaction, facebook, Profitability, Skype, superior value

In-Stadium Collaboration

Lucas Coffeen wrote 7 months ago: Last week, in the midst of the New England Patriots run for the second ever undefeated season in the … more »

Tags: , Boston, Collaboration, patriots

Sean Gallagher speaks at the CEO Club of Boston

Peder wrote 7 months ago: Last month our Chief Value Delivery Officer, Sean Gallagher, spoke at the CEO Club of Boston (anothe … more »

Tags: Affiliations, Boston, ceo club, DNA, measurement, profitable, Public Speaking, Sean Gallagher, Training Services

Pricing Yourself Out of Your Market - The Sandwich Microcosm1 comment

Peder wrote 7 months ago: I had an interesting little experience as I stood in line at one of my favorite little delis this af … more »

Tags: , collaborative approach, competitor awareness, Consumer Insight, Pricing, Pricing Strategy, sandwich microcosm

MarketCulture Strategies Congratulates Telstra on Customer Recognition1 comment

Peder wrote 7 months ago: As a first post on this blog, I thought it might be fun to start with a success story. A couple mon … more »

Tags: Client News, Press Releases, Congratulations...!, Press Release, Telstra


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