Blogs about: Magic Quadrant

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Gartner's Hype Cycle - Anticipate and Influence

Tip o’ the hat to Hill & Knowlton Global Technology Practice Director Josh Reynolds (bio, blog) for getting the ball rolling on how to approach the Hype Cycle. I met Josh early summer 2007 a… more »

SageCircle Blog

Gartner's Hype Cycle - Anticipate and Influence — 1 comment

sagecircle wrote 3 weeks ago: Tip o’ the hat to Hill & Knowlton Global Technology Practice Director Josh Reynolds (bio, … more »

Tags: AR best practices, Signature analyst research, Analyst Relations, A&R, Cool Vendors, Forrester, Gartner, Hype cycle, Industry Analysts

Gartner Magic Quadrant for Business Intelligence 2008

weldblog wrote 3 weeks ago: Gartner have produced some interesting research on the Business Intelligence market for 2008. This i … more »

Tags: Misc, Business Intelligence, Gartner

Notes from Gartner’s Quarterly AR Call - Themes are royalty, expanded editorial calendar, org changes — 1 comment

sagecircle wrote 1 month ago: On Thursday, June 19th Gartner’s Vendor Relations team held its regular quarterly analyst rela … more »

Tags: Analyst industry, News, Analyst Relations, A&R, Gartner, Industry Analysts, Hype cycle, IT analysts, Analysts

Avoid like the plague - Using pseudo-Magic Quadrants in your analyst briefing presentations — 4 comments

sagecircle wrote 1 month ago: After completing the in-depth Magic Quadrant series I was going to give this topic a rest for awhile … more »

Tags: Analyst industry, AR best practices, Analyst Relations, A&R, Forrester, Gartner, Hype cycle, Industry Analysts, IT analysts

Kleenex, Frisbee, and Magic Quadrant - what do they have in common? — 2 comments

sagecircle wrote 1 month ago: Have you heard your spokespeople make the following statement when briefing the analysts or presenti … more »

Tags: AR best practices, Signature analyst research, Analyst Relations, A&R, Cool Vendors, Forrester, Gartner, Hype cycle, Industry Analysts

Equipping Sales for the MQ Effect: the Magic Quadrant & Tech Vendors [part 7] — 3 comments

sagecircle wrote 1 month ago: Gartner’s Magic Quadrant can have a powerful impact on IT vendor sales cycles - anointing some … more »

Tags: AR best practices, AR management, AR-Sales Partnership, Signature analyst research, Vendor Sales and Analysts, Analyst Relations, A&R, Cool Vendors, Forrester

The Danger is Complacency: the Magic Quadrant & Tech Vendors [part 6] — 4 comments

sagecircle wrote 1 month ago: There is a certain amount of self congratulations that occur when a vendor achieves a favorable … more »

Tags: AR best practices, AR management, Signature analyst research, Analyst industry, Analyst Relations, A&R, Forrester, Gartner, Industry Analysts

Moving the Dot: the Magic Quadrant & Tech Vendors [part 5] — 4 comments

sagecircle wrote 2 months ago: Repositioning your “dot’ on a Gartner Magic Quadrant does not happen just because you ha … more »

Tags: AR best practices, AR management, Signature analyst research, Analyst industry, Analyst Relations, A&R, Forrester, Gartner, Industry Analysts

Homework – Talk to the Analyst: the Magic Quadrant & Tech Vendors [part 4] — 3 comments

sagecircle wrote 2 months ago: It is critical for AR to thoroughly research a particular Magic Quadrant and its history. Even AR st … more »

Tags: AR best practices, AR management, Signature analyst research, Analyst industry, Analyst Relations, A&R, Forrester, Gartner, Industry Analysts

Homework - Gather Background Information: the Magic Quadrant & Tech Vendors [part 3] — 4 comments

sagecircle wrote 2 months ago: It is critical for AR to thoroughly research a particular Magic Quadrant and its history. Even AR st … more »

Tags: AR management, Signature analyst research, Commentary, Analyst industry, Analyst Relations, A&R, Cool Vendors, Forrester, Gartner

Common Mistakes: the Magic Quadrant & Tech Vendors [part 2] — 6 comments

sagecircle wrote 2 months ago: For a variety of reasons, communications and IT vendor AR and executives make a number of mistakes c … more »

Tags: Analyst industry, AR management, Commentary, Signature analyst research, Analyst Relations, A&R, Forrester, Gartner, Industry Analysts

Don't Obsess, Don't Ignore: the Magic Quadrant & Tech Vendors [part 1] — 6 comments

sagecircle wrote 2 months ago: Even with the blogosphere and other forms of social media, Gartner’s Magic Quadrant remains th … more »

Tags: Analyst industry, AR management, Commentary, Signature analyst research, Analyst Relations, A&R, Cool Vendors, Forrester, Gartner

Best practice for responding to analyst draft research — 4 comments

sagecircle wrote 2 months ago: This best practice comes from guest contributor Gerry Van Zandt (Twitter handle), AR manager with HP … more »

Tags: AR best practices, Research & Methodology, Analyst Relations, Gartner, Forrester Research, Forrester Wave

You could end up buried deep in the "Niche" by insisting on being added to a MQ before you are ready — 4 comments

sagecircle wrote 4 months ago: Gartner’s Magic Quadrant is probably the iconic piece of analyst research. With its visibility … more »

Tags: AR best practices, AR management, Analyst Relations, A&R, Forrester, Gartner, Hype cycle, Industry Analysts, IT analysts

Do your customers assume that Gartner or other analysts have done all the due diligence? [for Vendor Sales] — 2 comments

sagecircle wrote 6 months ago: An analyst relations (AR) manager gave me a call this week with an interesting tid-bit that complete … more »

Tags: Vendor Sales and Analysts, Analyst Relations, A&R, Forrester, Gartner, Hype cycle, Industry Analysts, IT analysts, market researchers

Now that is not the way to exploit an expensive Magic Quadrant reprint — 2 comments

sagecircle wrote 6 months ago: I accidently came across an unsecured link to a PDF of Gartner’s Magic Quadrant for Team Coll … more »

Tags: Marketing using analysts, Vendor Sales and Analysts, Analyst Relations, A&R, Forrester, Gartner, Hype cycle, Industry Analysts, IT analysts

IT managers, it's never, ever only about the upper right dot when it comes to Forrester Waves or Gartner Magic Quadrants — 11 comments

sagecircle wrote 6 months ago: One of the things that drives vendors - and even some Gartner and Forrester analysts - crazy is when … more »

Tags: Research Consumer, Analyst Relations, A&R, Forrester, Gartner, Hype cycle, Industry Analysts, IT analysts, market researchers

Gartner’s Cool Vendor annual research note set [Startup Saturday] — 1 comment

sagecircle wrote 7 months ago: Often startups with interesting new technologies feel like there are no IT analysts that want to cov … more »

Tags: startups, AR best practices, Signature analyst research, Analyst Relations, A&R, Forrester, Gartner, Industry Analysts, Wave