Tags » Loyalty Program

Belly will run 7-Eleven’s digital loyalty program in 2,600 convenience stores

Given 7-Eleven participated in digital loyalty startup Belly’s most recent $12 million funding round, you would figure the convenience store giant was bound to start installing Belly’s iPad rewards terminals in retail locations around the country. 567 more words

Conveying Value to Customers with a Loyalty Program

How do you convey enough additional value in your programs to keep your customers coming back? It’s time for marketers to look beyond convoluted rewards systems and offer actual value to customers using their loyalty program. 285 more words

Customer Loyalty Programs

How to Afford Starbucks

A cup of specialty coffee or sweet treat from Starbucks doesn’t come cheap.  However, follow these tips, and you’ll find yourself spending less while still enjoying the pleasures of a coffee shop vibe. 266 more words

Smarter Shopper

#liveswanky on your phone

Swanky’s Taco Shop is proud to announce our new mobile app, launching this SWednesday, 8/20/2014.

Pay with your phone even faster than we can build tacos AND earn rewards. 280 more words

Swanky's Taco Shop

Report: Square had plans to issue its own credit cards, but nixed the idea

There’s no question that Square has huge ambitions beyond swiping credit cards in the world of payments processing in the world of retail, but in a… 253 more words

Mobile Payments

Impact of Publicity and Sponsorship on Customer Based Brand Equity

Irfan Haider

                             E-mail: Irfanhaider.uos@gmail.com

     Department of Business Administration University of Sargodha, Pakistan


The on hand paper tries to explain the impact of sponsorship and publicity on customer based brand equity as firms allocate their resources on publicity and sponsoring events to get positive attention from target customers. 427 more words

Volume-1 Issue-7

Think Before You Shop

Oh My Goodness!  Do you know that retailers are already preparing for the Holiday Shopping Season.  Soon we will be seeing Trees and Decor everywhere.  I think one of the craft stores already has a jump start on everyone.   196 more words