Blogs about: Line Extension

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Government Warning: Line Extension

A little trivia: before Marlboro became the symbol of all things Western and cowboy, it used to be marketed as a ladies cigarette. Freaky, huh? But yeah, that’s true until that one fateful day a rea… more »

Unlimited Mind

The Problem with the Walkman Brand

future wrote 3 months ago:   Sony has an interesting dilemma.  They make mp3 players and digital electronics under the Walk … more »

Tags: digital music device, portable, PSP, Sony

SHORT TERM BRANDS

dabcd wrote 7 months ago:  Ας υποθέσουμε ότι θέλετε να εισάγετε ένα νέο προϊόν σ … more »

Tags: Marketing, Marketing, Launching, kontinos

Government Warning: Line Extension — 2 comments

marketingmanila wrote 1 year ago: A little trivia: before Marlboro became the symbol of all things Western and cowboy, it used to be m … more »

Tags: Advertisements, Cigarettes, Imae, Marlboro, Packaging, Philip Morris, Positioning, Tobacco


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