I recently came across a few great posts that I enjoyed and wanted to pass onto you all. The first is from Tim Ash, who has written a great book on Landing Page Optimization. One of his more recent entries discusses how to write effective copy to increase conversions.

One of my favorite bloggers, Avinash Kaushik tells marketers to embarrass their managers in order to succeed at their campaigns. Testing tops that list of course, but his other techniques are great methods at "working the system."

Lastly, Lenny de Rooy, wrote a guest post at SEO Scoop about 5 misconceptions of Google Web Optimizer. It goes slightly beyond just GWO itself and into testing methodology