Blogs about: Johnson Direct
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Is It "Time" for Marketing Success?
One of the most critical and over looked elements to marketing success is… timing. Most practioners, even seasoned veterans, overlook this key factor when conducting campaigns, writing briefs or… more »
Marketing That's Measurable
Is It "Time" for Marketing Success?
johnsondirect wrote 3 days ago: One of the most critical and over looked elements to marketing success is… timing. Most practi … more »
Honesty is the Best Policy
johnsondirect wrote 1 week ago: April 30, 2008 Yesterday I spoke very frankly with a team of decision makers for a food industry com … more »
Direct Branding and YouTube
johnsondirect wrote 4 weeks ago: If you’re interested in a better understanding of Direct Branding, Johnson Direct’s prop … more »
Multi-Channel Marketing Demystified
johnsondirect wrote 1 month ago: Multi-channel marketing is still quite the rage in the circles I run with, yet too many marketers do … more »
Don't Forget To Test Email Subject Lines
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johnsondirect wrote 1 month ago: Using email as a marketing tool creates an interesting dilemma. Email initially held a lot of promis … more »
The Direct Marketing Difference
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johnsondirect wrote 2 months ago: I have always said that it’s easier for a direct marketer to follow branding then it is for a … more »
Overuse of Personalization Hurts Credibility
johnsondirect wrote 3 months ago: Overuse of personalization is a marketing trend that we all must be aware of. While ultra-customizat … more »
"Watch" Out, It's Superbowl Time Again
johnsondirect wrote 3 months ago: It’s that time of year again when many big name advertisers line-up and pay big bucks to enter … more »
More Marketing Trends for 2008
johnsondirect wrote 3 months ago: Recently B2B Magazine included me in an article on 2008 tips and trends. As the economy softens, mar … more »
How To Become a Measurable Marketer
johnsondirect wrote 3 months ago: Today advertising and marketing is about effectiveness, and that begins and ends with the ability to … more »
Another Advertising Legend Joins Mr. Whipple
johnsondirect wrote 4 months ago: The advertising world lost another legend with the death of Phil Dusenberry as reported on Adrants, … more »
What's a CMO To Do?
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johnsondirect wrote 4 months ago: As the media landscape continues to evolve, companies large and small are trying to “figure ou … more »
You Can Run, But It's Hard To Hide
johnsondirect wrote 4 months ago: As privacy will become an increasingly hot topic for marketers in 2008, I thought this article on Sl … more »
Blog or E-Newsletter?
johnsondirect wrote 4 months ago: Chief Marketer’s E-centric newsletter asked me to write a piece on content in emerging media. … more »
Insurance Marketing Trends
johnsondirect wrote 4 months ago: Recently DM News interviewed me for a piece on trends in insurance marketing. I hope you find the re … more »
A Wonderful, Unexpected Accolade
johnsondirect wrote 4 months ago: Internationally acclaimed marketer Alan Rosenspan just released his monthly newsletter and I was sur … more »
Are You Making Enough Mistakes?
johnsondirect wrote 5 months ago: Recently Promo magazine asked me to write a piece on marketing mistakes . The article shows, throu … more »
Advertising Results Should Matter
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johnsondirect wrote 5 months ago: Most readers of this Blog will agree that measurable marketing is growing and that measurement is cr … more »
A Shift From Marketing To Selling?
johnsondirect wrote 5 months ago: Robert Mandelbaum of PKF Consulting wrote a good article on hospitality.net on hospitality marketing … more »
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