Blogs about: Interactive Advertising Bureau

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IAB sets online video ad standards

Today is a banner day for online video advertising. Pardon the pun, but with the IAB’s release of the “Digital Video Ad Format Guidelines and Best Practices“, the reporting standards… more »

SpotXchange's Blog

People trusting ComScore numbers less

Marshall Sponder wrote 1 week ago: According to a post cited by KD Paine ( Being off by the population of Texas is not a rounding error … more »

Tags: Comscore, advertising, Google, Nielsen Ratings, Databases, Data Warehousing, panel data

Bango pinpoints best performing mobile ad campaigns and avoids advertisers paying too much

Sarah Keefe wrote 1 month ago: Provides independence from third party advertising channels Mobile marketers can now turn to the Ban … more »

Tags: Press releases 2008, Mobile Analytics, Mobile Advertising, Ad Networks, bango

Revised Ad Guidelines by IAB

montegroup wrote 1 month ago: The Interactive Advertising Bureau just released revised ad guidelines for some standard Ad units an … more »

Tags: News, ad guidelines, IAB

Slow Web Ad Market

Rakesh Raman wrote 1 month ago: Clueless in cyberspace For all the ballyhooing, the online media market in India remains in deep hib … more »

Tags: Online Ads, Market research, Web market, Yahoo, Google, orkut, Online Advertising, alexa, Amazon

IAB sets online video ad standards

Paul Bowlin wrote 2 months ago: Today is a banner day for online video advertising. Pardon the pun, but with the IAB’s release … more »

Tags: About SpotXchange, Paul Bowlin, IAB

Following the Eyeballs

carlacthompson wrote 2 months ago: Video analytics is not a term that strikes excitement in the hearts of social media fanatics. It … more »

Tags: Carla Thompson, Web 2.0, Digital Media, DEMO conference, Visible Measures, TubeMogul, MySpace, advertising, Brooke Hammerling

TV - the end is nigh (well, not quite)

beyondnessofthings wrote 2 months ago: Some interesting stats on more advertiser money moving into online (no brainer), but exaggerations o … more »

Tags: Forecasts, advertising

MediaPost: IAB Makes Headway In Online Video Industry Standards

Paul Bowlin wrote 3 months ago: MediaPost Online Video Insider, Posted March 11th, 2008 by Paul Bowlin For those of us selling in-s … more »

Tags: About SpotXchange, SpotX Bylined, Industry Articles, Media Coverage, digital video committee, IAB, MediaPost, Video Insider

Interactive Advertising Bureau Best Practices Guidelines Spark Criticism — 1 comment

Equilibrium wrote 4 months ago: Wendy Davis writing for the Media Post publications stated that “the interactive advertising burea … more »

Tags: Business News, Email Marketing Tools, Internet Business, Online Marketing, e-mail ads, Federal Trade Commission, IAB, Lead Generation Committee, Member Source Media

New U.S. industry group aims to create standards for downloadable media

beyondnessofthings wrote 11 months ago: The Association for Downloadable Media (ADM), a new cross-industry organisation counting Apple am … more »

Tags: American Association of Advertising Agencies, Apple, Association for Downloadable Media, downloadable media, measurement, Podcast, Podcasts, Video Podcasts

Adidas mobile messaging campaign is a winner

stanfaryna wrote 1 year ago: Five cents may not get you anything in Bablion, but five gallons of cheap Russian vodka will take yo … more »

Tags: Advertising and Marketing, Business and Economics, Online Strategy (biz and politics), IAB, Stan Faryna, IAB Europe, Mobile Messaging, mobile interactive, adidas


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