Blogs about: Integrated Marketing

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What is Agency2.0?

jkottcamp wrote 22 hours ago: What is Agency2.0? Several of us at Ascentium have been working on the definition of for some time … more »

Tags: User Generated content, Marketing, Web 2.0, Web Marketing, Interactive Agency, CMO, marketing strategy, Closed Loop Marketing, Customer Engagment

Breeze through our back-catalogue!

strategem00 wrote 23 hours ago: We’ve been working hard for the past 11 years to help our clients achieve their objectives. We … more »

Tags: online-pr, Nokia, Diageo, Search Engine Marketing, Strategem, Case Studies, Carlsberg, Danone, Irish Film Board

Racing Into Integration: Coca Cola

strategem00 wrote 1 day ago: You may have heard about Coca Cola’s worldwide focus on IMC – it’s encouraging to see such an … more »

Tags: Game

Road Block – what is preventing marketers from heading down the path of integrated marketing?

symbioticmarketing wrote 2 days ago: Integrated marketing is a hot topic in the marketing world.  The ClickZ Network just featured an ar … more »

Tags: symbiotic marketing

Fusing Relationship Marketing And Online Marketing

Elana Anderson wrote 3 days ago: For nearly the past 15 years, my career has been focused on helping marketers leverage data to bette … more »

Tags: 'database marketing', marketing strategy, Online Marketing

Giving customers a consistent view1 comment

symbioticmarketing wrote 1 week ago: Have you ever stopped to think about the number of touch points customers receive from your company? … more »

Tags: symbiotic marketing, customers, messaging

Meet in the middle1 comment

symbioticmarketing wrote 1 week ago: With so many different marketers practicing so many different facets of marketing, I want to use thi … more »

Tags: symbiotic

Public Relations Warrior of the Future

Patrick Richardson wrote 1 week ago: John Bell’s latest blog post titled “The 11 skills of a Public Relations practitioner of … more »

Tags: Public Relations, future thinking, marketing skills

Direct Mail? Or Email? It's not an either/or.2 comments

karenzi wrote 1 week ago: I’m so tired of hearing the debate between what is better: email or direct mail. How many time … more »

Tags: Karen Renzi, Marketing, Offline Marketing, Online Marketing, Small Business Marketing, Traditional Marketing, Direct Mail, eMail, eMail Marketing

IMC Society University

Patrick Richardson wrote 2 weeks ago: IMC Society (Integrated Marketing Communications Society) is looking to get off the ground and we ne … more »

Tags: integrated marketing communication, communications, IMC

Portrait of the artist as an integrated marketer9 comments

jlsimons wrote 3 weeks ago: My friend, the artist named Marrus, is the best integrated marketer I know. That’s because sh … more »

Tags: LiveJournal, Marrus, Seth Godin

Bad times marketing2 comments

Kurt wrote 3 weeks ago: Bad times creating marketing cuts? Not so fast! The economy sucks. Organizations around the nation a … more »

Tags: Differentiation is Key

Social Media and Crossing the Amazon 1 comment

Yann Ropars wrote 3 weeks ago: Like the first time we crossed the Amazon in our homemade canoe, Extanz is here to help you navigate … more »

Tags: Blog, flickr, Fredcavazza, Social Media

Bronx Zoo SNAFU3 comments

jlsimons wrote 3 weeks ago: My wife and I have been members of the Wildlife Conservation Society (The Bronx Zoo) for years. This … more »

Tags: Bronx Zoo, Customer experience

Social Schmocial. It's All About the Relationship.6 comments

Gennefer Snowfield wrote 3 weeks ago: It seems that lately there’s been a lot of negative commentary around social media, and people … more »

Tags: Emarketing, social networking, eCRM, Relationship Marketing, Social Media, Marketing 2.0, Marketing Principles, communications, e.CRM

This is a test - gg1 comment

gigithefirst wrote 3 weeks ago: View Larger Map Test copy | Test copy | Test Copy |Test copy | Test copy | Test Copy |Test copy | Te … more »

Tags: Content Marketing, eMail, SEM, SEO, Social Media, Web Analytics, Web Planning, Web site Strategy, Web Usability

Online List Generation and Donor Cultivation

Katherine wrote 4 weeks ago: I’ve been busy building an online services team here at OMP, but wanted to share a presentatio … more »

Tags: eMail Marketing, craigslist, facebook, fundraising, Keyword Research, Local Search, online marketing training, SEO, Web 2.0

What We're Reading, July 2008

Aaron Kahlow wrote 4 weeks ago: Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin Meatball Sundae is the definitive gui … more »

Tags: Content Marketing, eMail, SEM, SEO, Social Media, Web Analytics, Web Planning, Web site Strategy, Web Usability

Ascentium named Partner of the Year by Microsoft. Why does that matter to a marketing services company?1 comment

jkottcamp wrote 4 weeks ago: This week Microsoft honored my company, Ascentium, with its prestigious “Partner of the Year” aw … more »

Tags: Closed Loop Marketing, CMO, Customer Engagment, Customer Lifetime Value, Interactive Agency, Marketing, Microsoft, re-marketing, Strategy


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