In my opinion, Crossing the Chasm, first published in 1991, is the bible of startup marketing. The book deconstructs the different types of customers and their objectives in making a purchase, as a new technology picks up a life on its own. 385 more words
Tags » Inbound Marketing
The biggest trending infographics and content is about the fact that 67% of all sales are initiated on a mobile device. This statistic supports the importance of local SEO for small businesses. 514 more words
When I see a title like “What Keeps Marketers Up at Night?,” I can’t help but click it immediately. After all, I am a marketer, my job is to help fellow marketers and, as a marketer, many… 676 more words
Marketing Is A Mindset.
I say that because we are in complete control of the words and message, and the design and distribution. Marketing comes from our own needs and point-of-view. 898 more words
The promise of Inbound Marketing
In the internet era, the traditional outbound marketing campaigns based on user lists, email blasts, telemarketing, advertising, PR, etc, have become less effective in generating meaningful leads. 1,399 more words