Blogs about: Grant Johnson
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E Communication Copy Length
Chief Marketer just ran one of my pieces on copy length. What’s the correct copy length? The simple, short answer is to test. The longer, more detailed response is a click away. Here’s to … more »
Marketing That's Measurable
E Communication Copy Length
johnsondirect wrote 2 days ago: Chief Marketer just ran one of my pieces on copy length. What’s the correct copy length? The s … more »
Overuse of Personal Data
johnsondirect wrote 2 weeks ago: The American Civil Liberties Union (ACLU) has been circulating a humorous yet scary video on the ove … more »
Business Blogging and ROI
johnsondirect wrote 2 weeks ago: Even Blogs are subject to marketing measurement, and, as such, business blogs are on a downward tren … more »
Is Your Messaging Relevant?
johnsondirect wrote 3 weeks ago: Chief Marketer ran a story I wrote on the importance of messaging in your marketing today. As we all … more »
Five Ways To Compete Smarter
johnsondirect wrote 4 weeks ago: Years ago, before Northwestern University seemed capable of recruiting a “real” college footbal … more »
Save The Date
johnsondirect wrote 4 weeks ago: On July 17th, 2008, I will be presenting a FREE webinar through the Direct Marketing Association (DM … more »
Focus First On...?
johnsondirect wrote 1 month ago: Almost every day I’m asked what the most important part of measurable marketing is. When I ans … more »
Is It "Time" for Marketing Success?
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johnsondirect wrote 2 months ago: One of the most critical and over looked elements to marketing success is… timing. Most practi … more »
Direct Branding and YouTube
johnsondirect wrote 3 months ago: If you’re interested in a better understanding of Direct Branding, Johnson Direct’s prop … more »
Multi-Channel Marketing Demystified
johnsondirect wrote 3 months ago: Multi-channel marketing is still quite the rage in the circles I run with, yet too many marketers do … more »
Don't Forget To Test Email Subject Lines
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johnsondirect wrote 4 months ago: Using email as a marketing tool creates an interesting dilemma. Email initially held a lot of promis … more »
Direct To The Future
johnsondirect wrote 4 months ago: The Marketing Site was kind enough to include me in a recent post on direct marketing and its future … more »
The Direct Marketing Difference
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johnsondirect wrote 5 months ago: I have always said that it’s easier for a direct marketer to follow branding then it is for a … more »
Overuse of Personalization Hurts Credibility
johnsondirect wrote 5 months ago: Overuse of personalization is a marketing trend that we all must be aware of. While ultra-customizat … more »
"Watch" Out, It's Superbowl Time Again
johnsondirect wrote 5 months ago: It’s that time of year again when many big name advertisers line-up and pay big bucks to enter … more »
More Marketing Trends for 2008
johnsondirect wrote 6 months ago: Recently B2B Magazine included me in an article on 2008 tips and trends. As the economy softens, mar … more »
How To Become a Measurable Marketer
johnsondirect wrote 6 months ago: Today advertising and marketing is about effectiveness, and that begins and ends with the ability to … more »
Another Advertising Legend Joins Mr. Whipple
johnsondirect wrote 6 months ago: The advertising world lost another legend with the death of Phil Dusenberry as reported on Adrants, … more »
What's a CMO To Do?
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johnsondirect wrote 6 months ago: As the media landscape continues to evolve, companies large and small are trying to “figure ou … more »
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